Data and Data Sets - Publications - Faculty & Research

February 2024 (Revised February 2024)
Teaching Note

Travelogo: Understanding Customer Journeys

Teaching Note for HBS Exercise 524-044. The exercise aims to teach students about 1) Customer Segmentation; and 2) constructing buying personas, 3) Get actionable insights from clickstream data. View Details

Keywords: Customer Relationship Management; Analysis; Analytics and Data Science; Marketing Strategy; Segmentation; Consumer Behavior; Travel Industry; United States

Citation

Purchase

01 Jan 2014
News

To Spot Financial Trouble Early, Use Three Circles: A conversation with Blythe McGarvie of Harvard Business School

09 Sep 2013
Lessons from the Classroom

Teaching Climate Change to Skeptics

A few years ago, Joseph B. Lassiter traveled to San Francisco, Houston, and New York to hold discussions with Harvard alumni on the topic of business and the environment. Each time, he surveyed the audience about the touchy subject of climate change and how society... View Details

Keywords: by Carmen Nobel

30 Jul 2014
News

The Company Keeping Your Favorite (And Least Favorite) Websites Online

Keywords: Data Processing, Hosting, and Related Services; Data Processing, Hosting, and Related Services

15 Sep 2014
Research & Ideas

Are the Most Talented Employees the Highest Paid? Yes—If They’re Bankers

Vallée explains. To that end, he and Célérier set out to quantify talent. To do so, they capitalized on data from French engineering schools. Measuring Talent In France,... View Details

Keywords: by Carmen Nobel; Banking

10 Jun 2013
Research & Ideas

How Numbers Talk to People

The problem with big data is that there is, well, so much of it. Analyzing it is like trying to sip from a firehose. Just in time, a new book on the art and science of quantitative analysis arrives this... View Details

21 Jul 2003
Research & Ideas

Don’t Get Buried in Customer Data—Use It

on," says Harvard Business School marketing professor Gerald Zaltman. A more strategic approach to data mining can provide the foundation for that decision-making architecture. Below, advice on how to use information about the... View Details

Keywords: by Jean Ayers

03 Sep 2020
Op-Ed

Why American Health Care Needs Its Own SEC

health care system could similarly gather and publish relevant data on health care prices and outcomes. Then corporations could see which clinicians, hospitals, insurers, View Details

Keywords: by Regina E. Herzlinger; Health

16 Jul 2024
Research & Ideas

Weighing Digital Tradeoffs in Private Equity

Value Lab at the Digital Data and Design Institute at Harvard. The researchers found that PE investors often turn to digital transformation strategies and technology to help... View Details

Keywords: by Michael Blanding; Financial Services

13 Jun 2005
Research & Ideas

From Turf Wars to Learning Curves: How Hospitals Adopt New Technology

employed by the hospitals in which they work. The resulting social interactions between these individuals and groups within hospitals provide a fruitful setting for examining issues that are of relevance to... View Details

Keywords: by Sara Grant; Health

01 Aug 2011
Research & Ideas

Immigrant Innovators: Job Stealers or Job Creators?

Kerr and Lincoln analyzed Current Population Survey data on that time period. Not surprisingly, growth in the H-1B program directly correlated with an uptick in the number of immigrants working in science... View Details

Keywords: by Carmen Nobel; Technology

25 Oct 2017
Research & Ideas

Will Machine Learning Make You a Better Manager?

data programmers on staff and everyone else.” Where we are going next? The next step in sentiment analysis, says Teodorescu, is into consumer products. “In the next five years, this will be available in your... View Details

Keywords: by Michael Blanding; Information Technology

03 Jun 2022
Blog Post

HiHome Sweet HiHome

simplify the home buying process. The company kicked off the venture through the MS/MBA’s Technology Venture Immersion (TVI) course, helped raise pre-seed capital through the Allston Venture Fund of the Harvard Innovation Labs, and... View Details

18 Nov 2010
News

Lessons from the Classroom: Data.gov

Keywords: Professor Karim Lakhani; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools

15 Jan 2008
First Look

First Look: January 15, 2008

Diffusion Curves Authors:Diego Comin, Bart Hobijn, and Emilie Rovito Periodical:Journal of Technology Transfer (forthcoming) Abstract This paper documents the sources and measures of the cross-country... View Details

Keywords: Martha Lagace

05 May 2015
Blog Post

See What's New on our Site

events that match your hiring needs Finding Student Clubs to partner with that are relevant to your target audience 2) Data & Statistics - The new data and statistics section provides a more interactive... View Details

Keywords: All Industries

28 Jun 2017
Research & Ideas

Minimum Wage Hikes Drive (Lousy) Restaurants Out of Business

are the largest employer of minimum wage workers but also because they have a fairly high turnover rate—about 5 percent of restaurants go out of business each year. Using data obtained from Yelp, the researchers looked at reviews of about... View Details

Keywords: by Dina Gerdeman; Food & Beverage

August 2004 (Revised September 2005)
Case

Canyon Ranch

By: Lynda M. Applegate and Gabriele Piccoli

How should Canyon Ranch leverage its uniqueness in the face of increasing competition and an entrenched customer definition of the firm? The firm is attempting to create demand for return visits and foster the customization and personalization of the Canyon Ranch... View Details

Keywords: Customer Relationship Management; Information Technology; Growth and Development Strategy; Competitive Strategy; Experience and Expertise; Analytics and Data Science; Customization and Personalization