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  • February 2007
  • Tutorial

Measuring Marketing Performance

By: John A. Quelch
In many organizations, marketing exists far from the executive suite and the boardroom. This tutorial instructs students how to improve the link between high level corporate strategy and the marketing function. First, students are exposed to three companies in which... View Details
Keywords: Marketing Strategy; Corporate Strategy; Performance Evaluation
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  • 2007
  • Other Unpublished Work

Influence and Inefficiency in the Internal Capital Market

By: Julie Wulf
I model inefficient resource allocations in M-form organizations due to influence activities by division managers that skew capital budgets in their favor. Corporate headquarters receives two types of signals about investment opportunities: private signals that can be... View Details
Keywords: Capital Budgeting; Investment; Knowledge Acquisition; Managerial Roles; Resource Allocation; Power and Influence
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  • May 1991
  • Article

Presidential Commitment and the Veto

By: Daniel E. Ingberman and Dennis Yao
A president's power to veto is widely recognized as an important weapon in the struggle with Congress over legislation. In this paper we investigate the effectiveness of the veto weapon with a simple model of presidential powers that incorporates informal institutional... View Details
Keywords: Government Legislation; Laws and Statutes; Financial Markets; Value; Taxation; Conflict and Resolution; Research; Performance Effectiveness; Legal Services Industry
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  • 05 Apr 2013
  • News

Gift to Harvard Business School Funds New Professorship on Gender, Work, Career, and Family

  • 17 Jul 2017
  • News

‘The Wisdom of Finance’, by Mihir Desai

  • 13 Mar 2025
  • HBS Seminar

Sonny Tambe, Wharton

    The Rate and Direction of Inventive Activity Revisited (National Bureau of Economic Research Conference Report)

    While the importance of innovation to economic development is widely understood, the conditions conducive to it remain the focus of much attention. This volume offers new theoretical and empirical contributions to fundamental questions relating to the economics of... View Details

      Government and Markets: Toward a New Theory of Regulation

      As the financial crisis has shown, neither traditional market failure models nor public choice theory, by themselves, sufficiently inform or explain our current regulatory challenges, nor point us toward the best solutions. Regulatory studies, long neglected in an... View Details

        A Causal Test of the Strength of Weak Ties

        The strength of weak ties is an influential social-scientific theory that stresses the importance of weak associations (e.g., acquaintance versus close friendship) in influencing the transmission of information through social networks. However, causal tests of... View Details
        • March 2017 (Revised November 2018)
        • Case

        BYJU'S The Learning App

        By: John Jong-Hyun Kim and Rachna Tahilyani
        BYJU’S The Learning App (BYJU’s) is India’s largest K-12 education app with about 300,000 annual paid subscribers. The mobile app uses a mix of video lessons and interactive tools to personalize learning for every student. Although there is room to grow exponentially... View Details
        Keywords: Education; Mobile and Wireless Technology; Growth and Development Strategy; Learning; Customization and Personalization; Education Industry; India; United States
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        • 24 Feb 2009
        • First Look

        First Look: February 24, 2009

        would have far reaching consequences. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=209060   PublicationsInstructor's Manual to Accompany Corporate Information Strategy and Management: Text and Cases.... View Details
        Keywords: Martha Lagace
        • Web

        Generative AI - Alumni

        AI tools like ChatGPT can help. To start, you’ll need a well-organized draft resume (HBS format works well) and a job description. When given information about your background and the role, GPT can generate text options that highlight... View Details
        • 16 Jan 2013
        • Research & Ideas

        The Messy Link Between Slave Owners and Modern Management

        accounting techniques is partly due to a Mississippi planter and accountant named Thomas Affleck, who developed account books for plantation owners that allowed them to make sophisticated calculations and measure productivity in a standardized way. Tracking this View Details
        Keywords: by Katie Johnston
        • Web

        Organizational Behavior Curriculum - Faculty & Research

        with students across several executive education programs. Detailed curriculum information for each program associated with this unit can be found on the executive education website: Program for Leadership Development General Management... View Details
        • 10 Jan 2024
        • Research & Ideas

        Technology and COVID Upended Tipping Norms. Will Consumers Keep Paying?

        brought along by the pandemic have ushered in changes to the informal customs around who gets tips and how much, according to Jill Avery, senior lecturer of business administration and the Christensen Distinguished Management Educator at... View Details
        Keywords: by Anna Lamb, Harvard Gazette
        • 20 Apr 2011
        • Research & Ideas

        Blind Spots: We’re Not as Ethical as We Think

        you will be influenced by self-interested motives and admit defeat to the "want" self. Rather, it's to arm you with accurate information about your most likely response so that you can engage in proactive strategies to reduce... View Details
        Keywords: by Sean Silverthorne
        • 2024
        • Working Paper

        Webmunk: A New Tool for Studying Online Behavior and Digital Platforms

        By: Chiara Farronato, Andrey Fradkin and Chris Karr
        Understanding the behavior of users online is important for researchers, policymakers, and private companies alike. But observing online behavior and conducting experiments is difficult without direct access to the user base and software of technology companies. We... View Details
        Keywords: Policy; Technology Adoption; Behavior; Research; Consumer Behavior; Internet and the Web
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        • 31 Mar 2008
        • HBS Case

        JetBlue’s Valentine’s Day Crisis

        information systems. "We had so many people in the company who wanted to help but who weren't trained to help," Neeleman told the New York Times. "We had an emergency control center full of people who didn't know what to... View Details
        Keywords: by Julia Hanna; Air Transportation
        • Web

        Resources - Christensen Center for Teaching & Learning

        process, with suggestions on approaches and techniques as well as case length and style. 1990, revised 1994 Writing Cases: Tips and Pointers by Jane Linder A concise overview with useful information on timelines for case writing and... View Details
        • 19 Jan 2015
        • Research & Ideas

        Is Wikipedia More Biased Than Encyclopædia Britannica?

        Zhu, an assistant professor in the Technology and Operations Management unit at Harvard Business School, who details the rise and fall of the information giant in a new working paper. "There has been lots of research on the accuracy of... View Details
        Keywords: by Michael Blanding; Publishing