decision making - Publications - Faculty & Research

26 Mar 2012
Research & Ideas

What Neuroscience Tells Us About Consumer Desire

between the goals of academia and the goals of a corporation in utilizing neuroscience. For Karmarkar, her work falls into the category of decision neuroscience, which is the study of what our brains do as we View Details

Keywords: by Carmen Nobel; Consumer Products

22 Jun 2010
First Look

First Look: June 22

self-sorting, and manager-directed joint learning. It shows that such culture will be stronger among more important employees and in older and more successful firms where employees make important decisions... View Details

Keywords: Martha Lagace

16 Sep 2008
First Look

First Look: September 16, 2008

http://www.hbs.edu/research/pdf/09-034.pdf Making the Gambler's Fallacy Disappear: The Role of Experience Authors:Gregory M. Barron and Stephen Leider Abstract Recent papers have demonstrated that the way people acquire information about... View Details

29 Jan 2019
Research & Ideas

'Green Bonds' May Be Our Best Bet for Environmental Damage Control

Municipalities have been selling bonds to pay for public works projects—fire stations, parking garages,sewage treatment systems—for 200 years. It’s only in the past decade or so, however, that they’ve been selling them with an extra perk: helping the environment. In... View Details

Keywords: by Michael Blanding; Energy; Utilities; Construction; Green Technology; Public Administration

19 Dec 2017
First Look

New Research and Ideas, December 19, 2017

wines. Making matters more difficult, organic winemaking required a sophisticated understanding of complex environmental and chemical processes in the vineyard and winery, and organic wines typically did not command a premium in the... View Details

Keywords: Carmen Nobel

November 2003 (Revised March 2004)
Case

Drilling South: Petrobras Evaluates Pecom

By: Mihir A. Desai and Ricardo Reisen de Pinho

The Brazilian oil company, Petrobras, is evaluating the acquisition of an Argentine oil company, the Perez Companc Group (Pecom). The acquisition would increase Petrobras' oil reserves and expand its interests outside Brazil, a significant step for the largest company... View Details

Keywords: Mergers and Acquisitions; Forecasting and Prediction; Financial Crisis; Non-Renewable Energy; Cross-Cultural and Cross-Border Issues; Corporate Governance; Risk Management; Emerging Markets; State Ownership; Performance Evaluation; Risk and Uncertainty; Valuation; Energy Industry; Argentina; Brazil

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January 2008
Article

Nonemployment Stigma as Rational Herding: A Field Experiment

By: Felix Oberholzer-Gee

Long spells of unemployment are known to reduce the likelihood of re-employment, but it is difficult to discern the reasons for this observation. Using an experimental method that controls for search intensity and possible discouragement of job applicants, I document... View Details

Keywords: Job Search; Job Cuts and Outsourcing; Employment; Cognition and Thinking; Perception; Creativity; Human Needs; Job Interviews; Selection and Staffing; Recruitment; Managerial Roles; Judgments; Employment Industry

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15 May 2020
Research & Ideas

Find Your Pragmatic Path through Radical Uncertainty

thing not to do is make long-term bets. In budgeting for operations, for example, lots of effort is wasted by thinking that we can project with any accuracy the timing for getting the answers to the important questions that will define... View Details

Keywords: by Howard Stevenson, Eugene B. Kogan, and Shirley Spence

11 Nov 2002
Research & Ideas

Women Entrepreneurs Usher in the Next Generation

most important." I spend my life trying to make the next generation a little less neurotic about money.— Joline Godfrey, Independent Means, Inc. As the founder and CEO of Independent Means, Inc., a financial education company aimed... View Details

Keywords: by Martha Lagace

25 Jan 2011
First Look

First Look: Jan. 25

the common failure to think about the decisions of others contributes to suboptimal outcomes. Yet sometimes, an excess of cynicism appears to lead us to over-think the actions of others and make negative... View Details

Keywords: Sean Silverthorne

05 Sep 2007
First Look

First Look: September 5, 2007

from consumers shopping at the more popular store. Second, the intermediary may have an incentive to degrade the quality of search even further when its design decision influences the prices charged by stores. By altering the composition... View Details

Keywords: Martha Lagace

03 Mar 2009
First Look

First Look: March 3, 2009

Strategic Interactions in Two-Sided Market Oligopolies (revised) Authors:Emmanuel Farhi and Andrei Hagiu Abstract Strategic interactions between two-sided platforms depend not only on whether their decision variables are strategic... View Details

Keywords: Martha Lagace

15 Jan 2008
First Look

First Look: January 15, 2008

commences with an overview of why industry research is relevant, then offers detailed guidelines on how to approach and what to consider when investigating an industry as part of the analysis necessary to make a View Details

Keywords: Martha Lagace

02 Feb 2010
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First Look: Feb. 2

Roberts, 27-38. Studies in Choice and Welfare Series. Springer Verlag, 2009 Abstract All of us make decisions that are not entirely self-centered; we voluntarily anticipate what we think to be the... View Details

Keywords: Martha Lagace

18 Sep 2007
First Look

First Look: September 18, 2007

would be the last to be axed? And what would be the best time slots for the three last additions to the line-up? Allows for an in-depth examination of marketing issues in launching and operating a major broadcast television network, in particular View Details

Keywords: Martha Lagace

07 May 2008
Research & Ideas

The Intellectual History of Harvard Business School

signature insight which established his reputation permanently. To be brief: John Lintner—the capital asset pricing model. Howard Raiffa—Bayesian decision theory. Georges Doriot—venture capital. Theodore Levitt—marketing myopia. C. Roland... View Details

Keywords: by Richard S. Tedlow; Education

February 2025
Case

Institutional Neutrality, Restraint or Convenience?

By: Clayton S. Rose, Nicole Zelazko and Alexis Lefort

In the fall of 2023 and winter of 2024, college campuses across the U.S. experienced protests and encampments in the aftermath of the October 7, 2023 terrorist attack on Israel by the Islamist militant group Hamas, and Israel’s subsequent invasion of Gaza. These... View Details

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November 2019 (Revised February 2022)
Teaching Note

Innovation at Uber: The Launch of Express POOL

By: Chiara Farronato and Sarah Mehta

Teaching Note for HBS No. 619-003. Set in March 2018, the Case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. The Teaching Note offers guidance for instructors who wish to use the case either with or without its dataset... View Details

Keywords: Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Information Technology; Mobile and Wireless Technology; Applications and Software; Digital Platforms; Decision Making; Technology Industry; California; San Francisco

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January 1991 (Revised March 1992)
Case

USA Today

By: Robert L. Simons

USA Today is a national newspaper struggling to achieve profitability. This case focuses on the use of management control systems to identify emerging opportunities and the formulation of new strategies. The interactive system used by top managers--the Friday... View Details

Keywords: Strategy; Competitive Advantage; Management Analysis, Tools, and Techniques; Managerial Roles; Forecasting and Prediction; Growth and Development Strategy; Risk Management; Labor and Management Relations; Organizational Change and Adaptation; Risk and Uncertainty; Journalism and News Industry; United States

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Summer 2014
Article

When Does a Platform Create Value by Limiting Choice?

By: Ramon Casadesus-Masanell and Hanna Halaburda

We present a theory for why it might be rational for a platform to limit the number of applications available on it. Our model is based on the observation that even if users prefer application variety, applications often also exhibit direct network effects. When there... View Details