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  • July 2010 (Revised March 2016)
  • Case

MacroMarkets LLC

By: Robin Greenwood and Luis M. Viceira
MacroMarkets co-founder and CEO Samuel Masucci III is meeting with a strategic partner for his firm. Co-founded with Yale University Professor Robert Shiller, MacroMarkets' main innovation is the "MacroShare," which allows investors to take long or short, levered or... View Details
Keywords: Macroeconomics; Financial Instruments; Financial Markets; Investment Funds; Investment Portfolio; Innovation and Invention; Risk Management; Product Positioning; Demand and Consumers; Financial Services Industry
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  • January 2004 (Revised August 2005)
  • Case

Kikkoman Corporation: Consumer Focused Innovation

By: Rohit Deshpande and Hal Hogan
In May 2003, the president and CEO of Kikkoman Corp. sat in his Tokyo office weighing various options for strengthening the company's long-term growth. Kikkoman was the world's largest producer of soy sauce, largely due to its pioneering role since the 1950s as the... View Details
Keywords: Customer Relationship Management; Innovation Strategy; Marketing Strategy; Product Positioning; Adaptation; Competitive Strategy; Japan
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  • August 2002 (Revised February 2005)
  • Case

Gillette Company (A): Pressure for Change

By: Rosabeth M. Kanter and James Weber
After years of strong performance with market-dominating brands, Gillette's performance slips and a new CEO is selected from outside the company to lead a turnaround. This case describes the business and financial situation he inherited and asks what he should do... View Details
Keywords: Business History; Performance Consistency; Product Positioning; Selection and Staffing; Change Management; Leading Change; Competitive Strategy; Planning; Retail Industry
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  • 16 Sep 2008
  • First Look

First Look: September 16, 2008

Evaluation Framework for Product Take-Back Policies Authors:Michael W. Toffel, Antoinette Stein, and Katharine L. Lee Abstract Manufacturers are increasingly being required to adhere to product take-back... View Details
  • 20 Sep 2021
  • Blog Post

Student Spotlight: Summer Internships in Business and Environment

Sofia Baqueiro (MBA 2022, Section J), Summer Internship: MBA Intern at Whole Foods Market, e-Commerce Digital and Product Management Team The e-Commerce Digital and Product... View Details
  • 11 Dec 2023
  • Blog Post

Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy

joining Teach for America or law school, and then ultimately management consulting after college graduation. In consulting, Leahy had her first exposure to the retail industry, working primarily with clients in the retail banking and... View Details
Keywords: Consumer Products / Retail
  • 10 Dec 2001
  • Research & Ideas

Governance in India and Around the Globe

Indian software maker Infosys specifically, and other Indian firms more generally.We document the under-studied effect that global product and labor markets can play in the convergence of corporate governance systems worldwide. This... View Details
Keywords: by Tarun Khanna & Krishna Palepu; Technology
  • Web

Introduction - The Request - The Human Factor – Baker Library | Bloomberg Center, Historical Collections

The Message The Product The Production The Worker The Audience Bibliography The Request: Genesis of the Collection The guiding purpose . . . of the collection of industrial photographs is the foundation for... View Details
  • 01 Apr 1997
  • News

Manager's Notebook

In this new series, the Bulletin will feature occasional reports on faculty research in progress. Who Has Your Number? Customer information is the lifeblood of business. Indeed, a company's success often hinges on how well it understands the people purchasing its View Details
Keywords: Judith Ross
  • Career Coach

Suzie Rubin

an MBA from Kellogg and a BS in Zoology from Duke University.Work Experience: Medtronic: product management and marketing. Genentech: marketing. U.S. Congress, Office of Technology Assessment: science and... View Details
Keywords: Health Care
  • Web

Entrepreneurial Sales 101: Founder Selling - Course Catalog

in frustration and futility. The purpose of this course is to demystify sales and help you understand how to sell products and services within entrepreneurial settings. The course material is applicable whether you become an entrepreneur,... View Details
  • 06 Apr 2010
  • First Look

First Look: April 6

Publications Managed Globalization: Doctrine, Practice, and Promise Authors: Rawi Abdelal and Sophie Meunier Publication: Journal of European Public Policy 17, no. 3 (April 2010): 349-366 Abstract Two alternate visions for shaping and... View Details
Keywords: Martha Lagace
  • 08 Sep 2011
  • What Do You Think?

What’s Apple’s Biggest Challenge: Replacing Steve or Wall Street?

training, and a master touch with the iPod world, and ceaseless curiosity . Put them in the same room, watch what happens . Get out of the way." Whatever else is needed, C. J. Cullinane suggests that "Jobs will have to be replaced by a very visible View Details
Keywords: by James Heskett; Computer
  • 02 Nov 2016
  • Op-Ed

Government and Financial Tech Can Fix Cash Woes for Small Businesses

cycle can mean the difference between a small business growing or just staying flat. And, the good news is that we’re seeing innovative ideas in both policy and products on this front—ideas that actually help small businesses View Details
Keywords: by Karen Mills
  • 17 Dec 2001
  • Research & Ideas

Risks and Rewards of the Intrapreneur

the intrapreneurial effort fails, you'll still have a job tomorrow, said HBS assistant professor Clark Gilbert, who served as moderator. And for managers of the start-up, a corporate benefactor can make starting a new organizational life... View Details
Keywords: by Sean Silverthorne
  • 01 Mar 2012
  • News

1st-Year MBAs Learn from Global Partners

months of classroom preparation, teams of MBAs arrived January 8 in 12 cities in 10 developing countries, where they worked to complete new product or service projects for 140 partner organizations. (A small number of students who could... View Details
Keywords: Professor Youngme Moon; Colleges, Universities, and Professional Schools; Educational Services
  • May 2005
  • Supplement

Otis Elevator: An Interview with Ari Bousbib (video)

By: F. Warren McFarlan and Brian DeLacey
CEO Ari Bousbib talks about how IT is transforming Otis and the practical challenges they are overcoming. Visibly demonstrates what appropriate CEO involvement is in an IT-enabled business transformation. View Details
Keywords: Management Teams; Information Technology; Organizational Change and Adaptation; Leading Change; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
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  • Profile

Gopesh Mittal

product expressly intended for the Indian market,” says Gopesh. “They found a way to deliver a high-quality infant formula at half their international price.” The experience showed Gopesh that “there was immense potential for innovation”... View Details
  • 28 Nov 2016
  • Research & Ideas

Challenging the Belief that Liability Laws Kill Medical Device Innovation

incentivized to produce safer products to help them manage risk” “When physicians are under pressure from high liability, innovators are incentivized to produce safer products... View Details
Keywords: by Michael Blanding; Medical Devices & Supplies
  • Mar 2012
  • Article

How to Make Finance Work

crisis. Second, trillions of dollars have been steered into residential real estate and away from more productive investments. Third, the cost of professional investment management is too high, which drains... View Details