Publications

22 Sep 2022
News

The Beauty Guide

gave her some advice: Leave the comfort of marketing and join sales; learn the business from the inside out. The suggestion made little sense to Freyre, who considered herself a marketer and a brand... View Details

Keywords: Maureen Harmon

August 2000
Article

Corporate Reorganizations and Non-Cash Auctions

By: Matthew Rhodes-Kropf and S. Viswanathan

This paper extends the theory of non-cash auctions by considering the revenue and efficiency of using different securities. Research on bankruptcy and privatization suggests using non-cash auctions to increase cash-constrained bidder participation. We examine this... View Details

Keywords: Auctions; Revenue; Debt Securities; Insolvency and Bankruptcy; Privatization; Capital Structure; Bids and Bidding; Motivation and Incentives; Performance Efficiency; Contracts

Find at Harvard

01 Jul 2008
First Look

First Look: July 1, 2008

and inside sales force have been very successful in finding and bringing in new customers, in part because of a laser-like focus on increasing its marketing ROI. As ScriptLogic looks towards its next phase... View Details

Keywords: Martha Lagace

19 May 2021
Op-Ed

Why America Needs a Better Bridge Between School and Career

change among training organizations, our research team at Harvard’s interdisciplinary Project on Workforce analyzed 316 applications to the Postsecondary Innovation for Equity initiative. The grant competition, launched by venture philanthropy View Details

Keywords: by Joseph B. Fuller and Rachel Lipson

14 May 2008
Research & Ideas

Getting Down to the Business of Creativity

explores the emergence of "air taxis," a novel service based on a new class of light, economical jet aircraft that have come on the market recently. "The economics are such that entrepreneurs... View Details

Keywords: by Julia Hanna; Retail; Apparel & Accessories; Fashion; Entertainment & Recreation

06 Jul 2020
Research & Ideas

The Right Way to Manage Customer Churn for Maximum Profit

offering them incentives or deals to stay before they leave. “Focusing on retaining higher-spending customers, even if they aren’t as likely to leave, can increase the total profit a company can reap.” As Gupta describes in Managing Churn to Maximize Profits—a View Details

Keywords: by Michael Blanding; Retail; Service; Financial Services

01 Mar 2004
News

Derek Ferguson

within the next seven years. He sees growth potential in international sales, a new line for women, and licensing categories such as fragrance and footwear. Other ventures that fall under his purview include Justin’s restaurants, with... View Details

Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

01 Jun 2023
News

From Big Pharma to Startup

infusions. These delivery methods can be painful, time consuming, and costly. It was a subject of great interest to Goble who, prior to HBS, had been involved in bringing injectable biologics to market at Eli Lilly. From that meeting in... View Details

Keywords: April White

November 2024 (Revised April 2025)
Case

Cheerful Music

By: Shunyuan Zhang, Feng Zhu and Nancy Hua Dai

Established by Snow Jiang in 2019 in Shenzhen, China, Cheerful Music was a record label company that had created many hit songs in China. “Yi Xiao Jiang Hu,” its most famous hit song, gained billions of views on social media platforms in China and overseas as the... View Details

Keywords: Generative Ai; Music Entertainment; Global Strategy; Business Model; AI and Machine Learning; Market Entry and Exit; Music Industry; China; United Kingdom; London

12 Nov 2021
News

Alumni Business Leaders on Confronting the Climate Change Challenge

will always be on the margin unless there is huge support within the public. Major changes in a business occur when major economics are demonstrated—new markets with new products, innovation, business model.... View Details

26 Jun 2023
Blog Post

ClimateCAP 2023 & ClimateCAP Fellowship

stumbled across the Firm’s Sustainability Practice during my rotation in New York, and it was “love at first sight” – I realized that climate change has become top of mind for many business leaders, and climate-related projects cover some... View Details

14 May 2007
Research & Ideas

The Key to Managing Stars? Think Team

important career matter for individuals as well as for managers who want to inspire, nurture, and recruit stars. A new study by Harvard Business School's Boris Groysberg and Linda-Eling Lee on star knowledge workers, specifically security... View Details

Keywords: by Martha Lagace

February 2008 (Revised June 2008)
Case

Shoppers' Stop Group (SSG)

By: Rajiv Lal and Virginia Fuller

As B.S. Nagesh thumbed through the 2006-2007 Annual Report for Shoppers' Stop Group (SSG), action shots of healthy-looking people dressed in the latest fashions amid the words "Redefining Retail" brought a smile to his face. As managing director of SSG-a Rs 8.9 billion... View Details

Keywords: Developing Countries and Economies; Initial Public Offering; Growth and Development Strategy; Marketing Strategy; Emerging Markets; Retail Industry; India

Teaching Interest

Overview

By: Jeffrey J. Bussgang

Launching Technology Ventures
Launching Technology Ventures (LTV) is designed for students who are actively working on their own startups or who will work at early-stage startups. The course material is, in particular, focused on new businesses in the... View Details

Teaching Interest

Overview

By: Jill J. Avery

Creating Brand Value (MBA elective course)

Overview:

In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details

July 2016
Case

Product Portfolio Management at Genentech

By: Kevin Schulman and Jamie Gresh

Genentech, long the darling of the biotechnology industry, was acquired by Swiss pharmaceutical company Roche in 2009. The combined company retains the name Genentech in the US, but must now move to achieve the promises made at the time of this merger—to build from... View Details

Keywords: Portfolio Management; Drug Development; Postmerger Integration; Marketing Strategy; Mergers and Acquisitions; Integration; Biotechnology Industry; Pharmaceutical Industry; United States