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- 30 Sep 2002
- Research & Ideas
Use the Psychology of Pricing To Keep Customers Returning
pricing and the merits of billing over time. Also, see an excerpt from a recent Harvard Business Review article by Gourville and collaborator Dilip Soman. Mahoney: What are some first steps managers can take... View Details
Keywords: by Manda Mahoney
- 20 Feb 2001
- Research & Ideas
What’s Next for Japan
has to be done by the politicians. There are some very good, young, bright politicians in their 40s, but you can't expect them to take power and consolidate in a five-year period." Vogel placed the... View Details
Keywords: by Hilah Geer
- 22 Sep 2014
- Op-Ed
Online Banks Fill Funding Needs for Small Business
them powerful competitors in the new marketplaces, but institutionally they need to be nimble and aggressively study the appeal of the new entrants and develop new... View Details