Publications

August 1988 (Revised March 1990)
Teaching Note

Manufacturers Hanover Corp.: The New Information Technology Organization (A), (B), and (C), Teaching Note

By: Lynda M. Applegate

Keywords: Information Technology; Organizations; Manufacturing Industry

August 1988 (Revised November 1989)
Case

Reebok International Ltd.

By: John A. Quelch

Reebok executives are reviewing the company's advertising and promotion programs for the second half of 1988. These include sponsorship of the 1988 Summer Olympics and a rock concert tour organized by Amnesty International. In addition, Reebok is launching a new... View Details

Keywords: Marketing Strategy; Music Entertainment; Advertising Campaigns; Sports; Advertising Industry; Apparel and Accessories Industry; Sports Industry

August 1988 (Revised March 1990)
Case

Manufacturers Hanover Corp.: The New Information Technology Organization (C)

By: Lynda M. Applegate

Keywords: Banks and Banking; Information Technology; Banking Industry

August 1988 (Revised January 1992)
Case

Hewlett-Packard (A): Organizing New Product Sales Channels--1986

By: V. Kasturi Rangan and Joseph G. Finegold

Keywords: Sales; Product Launch; Marketing Channels; Computer Industry

August 1988 (Revised January 1992)
Case

Hewlett-Packard (B): Organizing New Product Sales Channels--1987

By: V. Kasturi Rangan

Keywords: Sales; Product Launch; Marketing Channels; Computer Industry

August 1988 (Revised April 1998)
Case

IBM 360: Giant as Entrepreneur

By: Joseph L. Bower

Presents the ingredients that went into a major entrepreneurial shift by IBM--investing $5 billion into a new product line that would obsolete any existing computer product line offered by the competition, or by IBM itself. The economic and technical challenges of this... View Details

Keywords: Change Management; Corporate Entrepreneurship; Financial Management; Investment; Organizational Change and Adaptation; Organizational Structure; Problems and Challenges; Competitive Strategy; Information Technology Industry

August 1988 (Revised August 1989)
Case

Poletown Dilemma, The

By: Thomas R. Piper

Senior management of General Motors must select a site for a new assembly plant to replace two plants located in Detroit. The economics strongly favor a site in an adjacent state. However, a relocation would have substantial, negative impact on the existing work force,... View Details

Keywords: Factories, Labs, and Plants; Business and Government Relations; Corporate Social Responsibility and Impact; Business Offices; Management Teams; Restructuring; Economics; Auto Industry; Michigan

1988
Chapter

Executive Leadership and Organization Evolution: Managing Incremental and Discontinuous Change

By: M. Tushman

Keywords: Management Teams; Change Management; Organizational Change and Adaptation; Fluctuation

1988
Chapter

Executive Leadership and Organizational Outcomes: An Evolutionary Perspective

By: M. Tushman

Keywords: Management Teams; Leadership; Outcome or Result; Organizational Design; Organizational Change and Adaptation

July 1988 (Revised March 1990)
Case

Grumman Corp.: Business Information System

By: Lynda M. Applegate

Keywords: Information Technology; Organizational Design; Aerospace Industry

1988
Chapter

From Individual Creativity to Organizational Innovation

By: T. M. Amabile

Keywords: Creativity; Innovation and Invention; Organizational Change and Adaptation

1988
Chapter

The Significance of Race and Ethnicity for Understanding Organizational Behavior

By: D. A. Thomas and Clayton P. Alderfer

Keywords: Organizations; Race; Ethnicity

1988
Chapter

Trade Associations and Public Relations

By: R. S. Tedlow

Keywords: Non-Governmental Organizations; Business and Community Relations; Public Relations Industry

May 1988
Background Note

Roles and Relationships of Business and Government

By: George C. Lodge

Synthesizes a wide range of literature and experience concerning comparative government-business relations, focusing especially on Japan, Europe, and the United States with some references to Brazil and Mexico. Designed for discussion in two consecutive class sessions.... View Details

Keywords: Economic Systems; Framework; Government and Politics; Mission and Purpose; Organizational Structure; Business and Government Relations; Mathematical Methods; System; Japan; Europe; Mexico; United States; Brazil

1988
Chapter

Managing Change in Innovative Organizations

By: R. M. Kanter

Keywords: Change Management; Innovation and Management; Organizational Change and Adaptation

April 1988 (Revised May 1992)
Case

Gaz de France

By: W. Carl Kester

The treasurer of Gaz de France is an aggressive, proactive manager of his company's liability structure, running one of the largest swap books of any non-financial corporation in the world. Currency futures, interbank forwards, and currency options are also frequently... View Details

Keywords: Decisions; Borrowing and Debt; Currency Exchange Rate; Credit Derivatives and Swaps; Policy; Management; Organizational Structure; Energy Industry; Europe