New Product Adoption - Publications - Faculty & Research

September 2013 (Revised August 2015)
Background Note

Leadership and Teaming

Small differences in the leadership of teams can have large consequences for the success of their efforts. Many initiatives fail not because of a fatal error in judgment or insufficient ideas, knowledge, motivation, or capabilities to deliver a solution. They fail... View Details

Citation

Educators

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01 May 2019
What Do You Think?

What Should the Leadership of YouTube Do?

Silicon Valley's culture as a whole—‘an algorithm solves everything’ and ‘just put it out and we'll fix it later.’ In traditional media, for example, considerable debate can go into the production of a program ... With YouTube, Facebook,... View Details

Keywords: by James Heskett; Entertainment & Recreation; Media & Broadcasting

02 Aug 2007
What Do You Think?

How Will Millennials Manage?

email, among others, that "the new disinterested treatment of our fellow man will be the norm, not the exception." Just how millennials realize their full potential as managers was a matter of discussion. According to Mou... View Details

Keywords: by Jim Heskett

21 Jul 2015
First Look

First Look: July 21, 2015

Case 515-033 Sustainability at IKEA Group By 2014, IKEA Group was the largest home furnishing company, with EUR28.5 billion of sales and a plan to reach EUR50 billion by 2020, mainly from emerging markets. At the same time, IKEA Group had View Details

Keywords: Sean Silverthorne

01 Oct 1997
News

High Fives

Marilyn Goldstein Fedak Chief Investment Officer Sanford C. Bernstein & Co., Inc. New York, New York In 1993, Marilyn Fedak was named chief investment officer, chairman of the U.S. Equity Investment Policy... View Details

15 Dec 2009
First Look

First Look: Dec. 15, 2009

for the launch by an unknown start-up, considering the wisdom of taking a B2C rather than B2B approach with a novel technology, and using analogous products to forecast demand and sales for a new technology.... View Details

Keywords: Martha Lagace

14 Jan 2014
First Look

First Look: January 14

entrepreneurs, posting a profile on AngelList had become as commonplace as setting up a personal profile on Facebook or LinkedIn. Most recently, the site added Invest Online, a new product that in... View Details

Keywords: Sean Silverthorne

05 Jul 2021
What Do You Think?

Do Companies Really Need Chief Experience Officers to Know Their Customers?

shortly. I was wrong. Throughout that project, I was the butt of an unending series of asides from executives who had never driven anything but new GM products and relied on their assistants to keep them... View Details

Keywords: by James Heskett

27 Jul 2011
Research & Ideas

Customer Loyalty Programs That Work

contact those rewards customers who had purchased the tainted pet food. Loyalty program data can be enormously advantageous in other ways, such as helping a retailer perform market research, set pricing strategies, and decide whether and where to open View Details

Keywords: by Maggie Starvish; Retail

03 Jul 2008
What Do You Think?

Are Followers About to Get Their Due?

maintaining a relationship that is centered around such things as frequent communication, an understanding of mutual expectations, dependability and honesty, and selective use of "your boss's time and resources." Now Barbara Kellerman in her View Details

Keywords: by Jim Heskett

07 May 2013
First Look

First Look: May 7

publicly announced their intention to sell their 76.7% stake in Ducati Motor Holding S.p.A., an iconic Italian producer of sport performance motorcycles. The decision followed a six-year turnaround during which Ducati returned to profitability and significantly... View Details

Keywords: Carmen Nobel

01 Jun 2024
News

Alumni and Faculty Books

1963), Editor Palgrave Macmillan This book qualitatively and quantitatively examines the exploitation of Africa through six centuries of colonialism and imperialism. The chapters introduce new ways to measure some of the coerced income... View Details

05 Sep 2012
First Look

First Look: September 5

manufacturer. Soon after the company completes its revenue projections and bonus targets for the upcoming year, Linden shares some good news with his leadership team, the Global Executive Committee (GEC): an internal R&D effort to... View Details

Keywords: Sean Silverthorne

February 1991 (Revised February 1992)
Case

Appex Corp.

By: Nitin Nohria

1990 Business Week named Appex Corp. the fastest growing high-technology company in the United States. Appex provided management information systems and intercarrier network services to cellular telephone companies. During its rapid growth, the company went through... View Details

Keywords: Information Technology; Organizational Change and Adaptation; Organizational Design; Management Analysis, Tools, and Techniques; Organizational Culture; Mobile and Wireless Technology; Performance Productivity; Problems and Challenges; Management Practices and Processes; Business Divisions; Information Management; Information Technology Industry; Telecommunications Industry; United States

Citation

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25 Aug 2015
First Look

First Look Tuesday

Administration (FDA) and explore how this affects an operational decision-production tool choice-of interventional cardiologists deciding between two types of cardiac stents. Analyzing 147,000 choices over 6 years, we find that individuals do respond to negative View Details

20 Jan 2009
Research & Ideas

Risky Business with Structured Finance

this product was so superior to other channels of financing. We also started hearing the phrase, 'These structures create yield out of thin air.' It implies magic, or a violation of a very standard notion in finance, a Modigliani-Miller... View Details

Keywords: by Julia Hanna; Banking; Financial Services

March 2015
Case

BOLT: Seed Venture Capital Firm

By: William A. Sahlman and Robert F. White

BOLT is a different kind of seed venture capital firm built to serve the needs of early-stage startups at the intersection of hardware and software.

In the past decade, the cost of entrepreneurial experimentation has dropped dramatically, particularly in web... View Details

Keywords: Entrepreneurial Finance; Accelerator; Entrepreneurship; Finance; Venture Capital; Applications and Software; Information Infrastructure; Strategy

Citation

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23 Jun 2003
Research & Ideas

Building a Better Buyer-Seller Relationship

particular, is to understand patterns of investment and reward, and effectively manage the process that defines the dynamics of buyer-seller evolution, according to Narayandas. But how to do that? New research he shared with other... View Details

Keywords: by Martha Lagace

08 Sep 2008
HBS Case

The Value of Environmental Activists

There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details

Keywords: by Sarah Jane Gilbert; Energy; Utilities

September 2009
Case

Culinarian Cookware: Pondering Price Promotion

By: John A. Quelch and Heather Beckham

In November of 2006, senior executives at Culinarian Cookware were debating the merits of price promotions for the company's premium cookware products. The VP of Marketing, Donald Janus, and Senior Sales Manager, Victoria Brown, had different views. Janus felt price... View Details