Publications

July 1999 (Revised April 2001)
Case

Quickturn Design Systems, Inc. (B)

By: Jay W. Lorsch and Katharina Pick

Supplements the (A) case. View Details

Keywords: Patents; Governing and Advisory Boards; Behavior; Lawsuits and Litigation; Organizations; Acquisition; Corporate Governance; Service Industry

Find at Harvard

June 2005 (Revised November 2005)
Case

Hale and Dorr (A)

Highlights how word-of-mouth is crucial in the acquisition of new customers. Specifically, it shows the existence of both internal (to the firm) and external markets for customer leads. View Details

Keywords: Marketing Communications; Social and Collaborative Networks; Sales; Service Industry

March 2004 (Revised August 2004)
Case

Strategic Review at Egon Zehnder International (A)

By: Ashish Nanda

The case describes the history of the executive search firm Egon Zehnder International (EZI) from its inception through 2000. Internal and environmental changes lead EZI leaders to question whether the firm might be at an inflection point in its history. The EZI... View Details

Keywords: Organizational Change and Adaptation; Change Management; Business Growth and Maturation; Business Strategy; Service Industry

September 2001 (Revised October 2001)
Teaching Note

Merck & Company: Evaluating A Drug Licensing Opportunity TN

By: Richard S. Ruback and Aldo Sesia

Teaching Note for (9-201-023). View Details

Keywords: Service Industry

August 2001 (Revised May 2004)
Case

Maria Hernandez & Associates

By: William J. Bruns Jr.

This case presents the situation of an unemployed web page designer who starts a new consulting firm with personal savings and a family loan. Two months later, she is to report on operations to her father, using financial reports she must design and construct. View Details

Keywords: Financial Reporting; Accounting; Business Startups; Design; Borrowing and Debt; Service Industry

December 2000
Teaching Note

Hilton HHonors Worldwide: Loyalty Wars TN

By: John A. Deighton

Teaching Note for (9-501-010). View Details

Keywords: Service Industry

September 2000
Teaching Note

Eggrock Partners, LLC (A) and (B) TN

By: Thomas J. DeLong, Ashish Nanda and Stephanie L. Woerner

Teaching Note for (9-800-047) and (9-800-171). View Details

Keywords: Service Industry

May 2000
Teaching Note

Staples.com TN

By: Thomas R. Eisenmann and Gillian Morris

Teaching Note for (9-800-305). View Details

Keywords: Service Industry; United States

November 1999 (Revised February 2000)
Case

Granny's Goodies, Inc.

By: Das Narayandas and Katherine B. Korman

The young entrepreneurs of Granny's Goodies, Inc., a corporate gift package specialist, face the challenge of finding ways to create consistent revenue streams and reduce sales costs. Outside of a few long-term contracts, the two founders have had to work very hard for... View Details

Keywords: Budgets and Budgeting; Customer Relationship Management; Entrepreneurship; Cost Management; Marketing Strategy; Product Design; Problems and Challenges; Sales; Segmentation; Service Industry

October 1983
Case

Chemical Bank: Allocation of Profits

Describes a conflict between the metropolitan (branch banking) and treasury groups at the bank. The issue is which group should receive the profits generated by a product involving both: Due bills. It is a form of transfer pricing problem, but in a unique (i.e.,... View Details

Keywords: Profit; Conflict and Resolution; Banks and Banking; Service Industry

July 1998 (Revised October 1999)
Case

IPODERAC

By: James E. Austin, Wendy Bermudez and Gustavo Escobar

This 32-year-old nonprofit organization has dedicated itself to the care and social development of abandoned street children in Mexico. Examines the organization's efforts to achieve financial sustainability, particularly through earned income activities on its farm.... View Details

Keywords: Social Entrepreneurship; Finance; Management; Organizations; Problems and Challenges; Nonprofit Organizations; Balance and Stability; Service Industry; Mexico

May 1996 (Revised November 2018)
Case

Ecolab, Inc.

By: Ashish Nanda

By 1993, Ecolab has established a dominant market position in the institutional cleaning industry. As the company’s principal competitor, Diversify, drives sales aggressively, Ecolab president Al Schuman faces a choice about how best to market Ecolab’s offerings.... View Details

Keywords: Customer Relationship Management; Employees; Retention; Marketing Strategy; Risk Management; Service Industry

Article

Managing Climate Change: Lessons from the U.S. Navy

By: Forest Reinhardt and Michael W. Toffel

The U.S. Navy operates on the front lines of climate change. It manages tens of billions of dollars in assets on every continent and on every ocean, which take many years to design and build and then have decades of useful life. This means that it needs to understand... View Details