Publications

February 1984 (Revised March 1984)
Teaching Note

John Brown (A) and (B), Teaching Note

By: David E. Bell

Keywords: Teaching; Information

February 1984 (Revised April 1994)
Teaching Note

American Cyanamid Co., Teaching Note

By: David E. Bell

Keywords: Teaching; Information

February 1984
Case

Megalith, Inc. -- Hay Associates (B)

By: D. Quinn Mills and George W. Baird

Describes Hay Associates Climate Survey Questionnaire and the eight dimensions of organizational climate. Rewritten by G.W. Baird, company partner. View Details

Keywords: Surveys; Organizations; Human Resources

November 1983 (Revised May 1990)
Case

An associate advertising manager at Procter & Gamble is considering several options to strengthen the company's position in the light duty liquid detergent market. One option is to introduce a fourth Procter & Gamble brand in the category. Provides substantial... View Details

Keywords: Product Positioning; Advertising; Product Launch; Brands and Branding; Consumer Products Industry; United States

November 1983 (Revised May 1990)
Case

Procter & Gamble Co. (B)

By: John A. Quelch

The brand assistant on H-80, a new light duty liquid detergent, has to develop a year-one national promotion plan for the new product. Illustrates one of the important tasks of a Procter & Gamble brand assistant and provides substantial information on different types... View Details

Keywords: Advertising; Product Launch; Product Marketing; Brands and Branding; Consumer Products Industry; United States

September 1983
Article

A Longitudinal Study of the Effects of Boundary Spanning Supervision on Turnover and Promotion in Research and Development

By: Michael Tushman and R. Katz

Keywords: Human Resources; Research and Development; Information; Management

Find at Harvard

August 1983 (Revised May 1985)
Case

Jamestown Co.

By: Benson P. Shapiro and Edward J. Hoff

In May 1983 Ms. Katherine O'Brien, vice president of marketing, was deciding whether Jamestown should discontinue the use of independent representatives in favor of a direct company salesforce. Jamestown sold informal stoneware dinnerware through department and gift... View Details

Keywords: Decision Making; Leadership Style; Marketing Channels; Salesforce Management

August 1983 (Revised May 2007)
Case

Milford Industries (A)

By: Robert J. Dolan and Benson P. Shapiro

The new district sales manager for a tool company must determine how to get his district "back on track." The case presents various qualitative and quantitative information on the salespeople. Teaching objectives include the specification of the tasks of a district... View Details

Keywords: Managerial Roles; Salesforce Management; Resignation and Termination; Performance Evaluation

August 1983
Background Note

Balance of Payments: Accounting and Presentation

By: David B. Yoffie

Provides an overview of balance of payments accounting and analytical presentation of balance of payments data. Includes sample transactions to illustrate the application of the basic accounting principles and definitions of the standard balances. View Details

Keywords: Accounting; Analytics and Data Science; Management; Standards; Mathematical Methods