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  • 06 Jun 2013
  • Op-Ed

How to Do Away with the Dangers of Outsourcing

fire- and building-safety improvements in Bangladesh is an important first step—and a vital recognition of responsibility, especially given the reluctance of so many garment-factory owners in Bangladesh to make necessary changes on their... View Details
Keywords: by Ranjay Gulati; Manufacturing; Apparel & Accessories; Fashion
  • October 2021 (Revised February 2022)
  • Case

Green Hydrogen in Chile

By: Tarun Khanna, Jenyfeer Martínez Buitrago and Mariana Cal
In 2020, the Chilean government wants to promote green hydrogen, a technology with high potential to help mitigate climate change. President Sebastián Piñera, aware of the country's advantages to produce green hydrogen competitively, asks Energy Minister Juan Carlos... View Details
Keywords: COVID-19 Pandemic; Decision Making; Alternative Energy; Renewable Energy; Climate Change; Environmental Sustainability; Green Technology; Financial Instruments; Energy Policy; Government Administration; Strategy; Government and Politics; Social Issues; Energy Industry; Latin America; South America; Chile
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Khanna, Tarun, Jenyfeer Martínez Buitrago, and Mariana Cal. "Green Hydrogen in Chile." Harvard Business School Case 722-361, October 2021. (Revised February 2022.)
  • 10 Feb 2015
  • First Look

First Look: February 10

make a significant decision about their young company's sales function. DoubleDutch's key product was a mobile application (app) and event management platform that customers could use to better engage and... View Details
Keywords: Sean Silverthorne
  • 20 Apr 2009
  • Research & Ideas

Misgovernance at the World Bank

Getting a seat at the table often makes all the difference in the world. New research from Harvard Business School suggests that this idea holds true literally at the World Bank, where the 24 countries serving on the Board of Executive... View Details
Keywords: by Martha Lagace
  • September 2013
  • Article

Testimonials Do Not Convert Patients from Brand to Generic Medication

By: John Beshears, James J. Choi, David Laibson, Brigitte C. Madrian and Gwendolyn Reynolds

Objectives: To assess whether the addition of a peer testimonial to an informational mailing increases conversion rates from brand name prescription medications to lower-cost therapeutic equivalents, and whether the testimonial's efficacy increases when... View Details

Keywords: Testimonial; Peer Information; Social Proximity; Communication; Generic Medication; Familiarity; Marketing Communications; Decision Choices and Conditions; Identity; Health Care and Treatment; Marketing Reference Programs; Power and Influence; Brands and Branding; Health Industry
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Beshears, John, James J. Choi, David Laibson, Brigitte C. Madrian, and Gwendolyn Reynolds. "Testimonials Do Not Convert Patients from Brand to Generic Medication." American Journal of Managed Care 19, no. 9 (September 2013): e314–e316.
  • February 2011 (Revised December 2022)
  • Supplement

Houghton Mifflin Harcourt

By: Stuart C. Gilson and Sarah Abbott
One of the leading publishers of textbooks and other educational materials for the U.S. K-12 educational instruction market has suffered a dramatic decline in sales and profits in the wake of the 2008-2009 financial market crisis and economic recession, and it now... View Details
Keywords: Restructuring; Decisions; Economic Slowdown and Stagnation; Borrowing and Debt; Insolvency and Bankruptcy; Profit; Crisis Management; Goals and Objectives; Sales; Competition; Publishing Industry; United States
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Gilson, Stuart C., and Sarah Abbott. "Houghton Mifflin Harcourt." Harvard Business School Spreadsheet Supplement 211-708, February 2011. (Revised December 2022.)
  • September 2009
  • Teaching Note

HubSpot: Inbound Marketing and Web 2.0 (TN)

By: Thomas J. Steenburgh and Jill Avery
Teaching Note for 509-049. View Details
Keywords: Customer Satisfaction; Technology Adoption; Internet and the Web; Blogs; Media; Markets; Segmentation; Price; Decision Choices and Conditions; Marketing Strategy; Information Technology Industry
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Steenburgh, Thomas J., and Jill Avery. "HubSpot: Inbound Marketing and Web 2.0 (TN)." Harvard Business School Teaching Note 510-043, September 2009.
  • April 2009 (Revised March 2011)
  • Case

Dave and Millie: A Tale of Two Entrepreneurs

By: G. Felda Hardymon and Ann Leamon
Two entrepreneurs have just been told by their venture capital backer to prepare a list of possible cuts to help them weather the 2008–2009 economic downturn. The impact on each firm is very different: one is a later-stage company with revenues in excess of $100... View Details
Keywords: Business Growth and Maturation; Business Startups; Decision Choices and Conditions; Financial Crisis; Entrepreneurship; Venture Capital; Cost Management; Growth and Development Strategy
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Hardymon, G. Felda, and Ann Leamon. "Dave and Millie: A Tale of Two Entrepreneurs." Harvard Business School Case 809-109, April 2009. (Revised March 2011.)
  • May 2013
  • Case

Yammer (A)

By: Mikolaj J. Piskorski, Kerry Herman and Aaron Smith
In Spring 2012, Yammer was on track to become a highly successful standalone company. Yammer was a leading Enterprise Social Network (ESN), providing companies a private social network in which employees could collaborate securely and efficiently. However, later that... View Details
Keywords: Information Infrastructure; Opportunities; Applications and Software; Organizational Culture; Problems and Challenges; Management Teams; Integration; Decision Choices and Conditions; Social and Collaborative Networks; Acquisition; Information Technology Industry
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Piskorski, Mikolaj J., Kerry Herman, and Aaron Smith. "Yammer (A)." Harvard Business School Case 713-407, May 2013.
  • 30 Sep 2002
  • Research & Ideas

Use the Psychology of Pricing To Keep Customers Returning

Consumers are more likely to consume when a price is vivid and fresh than when it is obscured or distant.— John Gourville In other research, I have investigated how the unbundling of price into routine payments affects the decision to... View Details
Keywords: by Manda Mahoney
  • August 2012 (Revised December 2023)
  • Background Note

Note on Health Insurance Coverage, Coding, and Payment

By: Regina E. Herzlinger and Jo Ellen Slurzberg
This note explains how health care technology and service innovators receive payment from government insurers, in the U.S. and abroad, and from private insurers. It describes each of the three steps needed to obtain reimbursement: coverage, coding, and payment. It also... View Details
Keywords: Health Care Delivery; Health Care Costs; Health Insurance; Health Insurance Marketplaces; Health Care and Treatment; Cost; Insurance; Innovation and Invention; Private Sector; Public Sector; Decision Making; Information Technology; Health Industry; Insurance Industry
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Herzlinger, Regina E., and Jo Ellen Slurzberg. "Note on Health Insurance Coverage, Coding, and Payment." Harvard Business School Background Note 313-042, August 2012. (Revised December 2023.)
  • 2012
  • Book

Strategic IQ: Creating Smarter Corporations

By: John R. Wells
In today's world, only the smartest survive. The competitive landscape is littered with graves of well-known firms whose revenues, profits and stock prices rose for decades until they suddenly imploded.
In fast-changing business environments, firms must adapt... View Details
Keywords: Organizational Change and Adaptation; Change Management; Competition; Business Growth and Maturation; Adaptation; Corporate Strategy; Decision Making; Innovation and Invention
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Wells, John R. Strategic IQ: Creating Smarter Corporations. San Francisco, CA: Jossey-Bass, 2012.
  • January 2011
  • Case

The Risk-Reward Framework at Morgan Stanley Research

By: Suraj Srinivasan and David Lane
The case describes the Risk-Reward framework that Morgan Stanley analysts use as a systematic approach to communicate a broader range of fundamental insights about a company rather than the traditional single point estimates. The goal of the framework is to focus the... View Details
Keywords: Financial Statements; Forecasting and Prediction; Equity; Framework; Management Analysis, Tools, and Techniques; Risk Management; Business Processes; Research; Valuation
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Srinivasan, Suraj, and David Lane. "The Risk-Reward Framework at Morgan Stanley Research." Harvard Business School Case 111-011, January 2011.
  • Article

Family Control of Firms and Industries

We test what explains family control of firms and industries and find that the explanation is largely contingent on the identity of families and individual blockholders. Founders and their families are more likely to retain control when doing so gives the firm a... View Details
Keywords: Family Business; Cost vs Benefits; Governance Controls; Family Ownership; Business and Shareholder Relations; Competitive Advantage
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Villalonga, Belen, and Raphael Amit. "Family Control of Firms and Industries." Financial Management 39, no. 3 (Fall 2010): 863–904. (Lead article.)
  • July 2002
  • Case

Introducing ... The XFL!

By: Susan M. Fournier, Stephen A. Greyser and Seth Schulman
When the XFL professional football league debuted on February 3, 2001, it generated a Nielsen rating of 10.1, higher than any nationally televised program in a Saturday evening time slot. The next week, ratings plummeted, and by week nine the XFL game earned the title... View Details
Keywords: Advertising; Forecasting and Prediction; Product Positioning; Consumer Behavior; Product Development; Culture; Commercialization
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Fournier, Susan M., Stephen A. Greyser, and Seth Schulman. "Introducing ... The XFL!" Harvard Business School Case 503-015, July 2002.
  • June 2001 (Revised July 2001)
  • Case

Amazon.com in the Year 2000

By: Krishna G. Palepu and Jeremy Cott
An analyst's critique of Amazon's prospectus from the perspective of its bond holders. View Details
Keywords: Bonds; Accounting Audits; Financial Reporting; Governing and Advisory Boards; Internet and the Web; Forecasting and Prediction; Retail Industry
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Palepu, Krishna G., and Jeremy Cott. "Amazon.com in the Year 2000." Harvard Business School Case 101-045, June 2001. (Revised July 2001.)
  • July 2000
  • Case

Dawn Riley at America True (E)

By: Linda A. Hill and Kristin Doughty
Supplements the (C) and (C1) cases. View Details
Keywords: Management Style; Leadership; Groups and Teams; Decision Making; Organizational Culture; Problems and Challenges; Gender; Management Teams; Sports; Business Startups; New Zealand; North and Central America
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Hill, Linda A., and Kristin Doughty. "Dawn Riley at America True (E)." Harvard Business School Case 401-010, July 2000.
  • July 2000
  • Case

Dawn Riley at America True (D)

By: Linda A. Hill and Kristin Doughty
Supplements the (C) and (C1) cases. View Details
Keywords: Management Style; Leadership; Groups and Teams; Decision Making; Organizational Culture; Problems and Challenges; Gender; Management Teams; Sports; Business Startups; New Zealand; North and Central America
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Hill, Linda A., and Kristin Doughty. "Dawn Riley at America True (D)." Harvard Business School Case 401-009, July 2000.
  • 22 Apr 2008
  • First Look

First Look: April 22, 2008

From Coercion to Excitement Authors:Peter Tufano and Daniel Schneider Abstract We review a wide variety of programs that support savings by families, in particular by low- and moderate-income families. These programs range from ones that literally compel families to... View Details
Keywords: Martha Lagace
  • 15 Dec 2020
  • Research & Ideas

The Unspoken Messages of COVID-19 Restrictions

freedom ring (safely) Since the start of the pandemic, people have been making decisions with limited data about questions as basic as whether to get a haircut and as complex as whether to send children to... View Details
Keywords: by Danielle Kost; Food & Beverage
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