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  • All HBS Web  (7,897)
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    • Research  (4,948)
    • Events  (37)
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Show Results For

  • All HBS Web  (7,897)
    • People  (18)
    • News  (1,805)
    • Research  (4,948)
    • Events  (37)
    • Multimedia  (59)
  • Faculty Publications  (3,020)
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  • 11 Aug 2011
  • Lessons from the Classroom

Perfecting the Project Pitch

new venture. Getting other people interested enough to either invest their money or buy the product is the really difficult part, and it's often the spot where even the most experienced executives and entrepreneurs stumble. “An idea isn't... View Details
Keywords: by Dennis Fisher
  • 07 Apr 2015
  • News

Warrior Spirit

of technology, order, and modernity, not ancient disciplines involving hand-to-hand combat. At the time, Sityodtong was setting up the Asian office of Izara Capital Management, the $500 million hedge fund he founded in New York; Evolve... View Details
Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Technical and Trade Schools; Educational Services
  • Article

Consumer Neuroscience: Advances in Understanding Consumer Psychology

By: Uma R. Karmarkar and Carolyn Yoon
While the study of consumer behavior has been enriched by improved abilities to generate new insights, many of the mechanisms underlying judgments and decision making remain difficult to investigate. In this review, we highlight some of the ways in which our... View Details
Keywords: Consumer Neuroscience; Neuroscience; Neuroeconomics; Consumer Psychology; Customer Behavior; Predictive Analytics; Neural Prediction; Neuroimaging; fMRI; Eye-tracking; Consumer Behavior; Marketing
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Karmarkar, Uma R., and Carolyn Yoon. "Consumer Neuroscience: Advances in Understanding Consumer Psychology." Current Opinion in Psychology 10 (August 2016): 160–165.
  • 23 Sep 2014
  • First Look

First Look: September 23

that pursue a social mission through the use of market mechanisms. These hybrid organizations, often referred to as social enterprises, combine aspects of both charity and business at their core. In this paper we distinguish between two... View Details
Keywords: Sean Silverthorne
  • 24 Aug 2009
  • Research & Ideas

SuperCorp: Values as Guidance System

What's good for General Motors may no longer be good for the country. In its place must arise a new model of the company, one that serves society as well as rewarding shareholders and employees, Kanter argues in her View Details
Keywords: by Rosabeth Moss Kanter
  • 21 May 2021
  • Blog Post

Alumni Spotlight: Cissy Chen (MBA 2019)

and social return can be aligned to drive positive change. The mentality that Professor Rebecca Henderson shared was something new and fresh and quite exciting for me. After graduation, I chose to join a firm that shares a similar belief.... View Details
  • 27 May 2009
  • First Look

First Look: May 27, 2009

Communication in Multicultural Networks: Deficits in Inter-cultural Capability and Affect-based Trust as Barriers to New Idea Sharing in Inter-cultural Relationships Authors:Roy Y.J. Chua and Michael W. Morris Abstract Innovative... View Details
Keywords: Martha Lagace
  • March 2020 (Revised April 2021)
  • Case

Odebrecht's 'Transformation Journey' (A)

By: Suraj Srinivasan, Lynn S. Paine, Ruth Costas and Mariana Cal
At the center of one of the largest corruption scandals in Latin America, Brazilian conglomerate Odebrecht signed a leniency agreement with American, Swiss and Brazilian prosecutors in 2016 admitting to paying bribes in 12 countries. In an effort to regain financial... View Details
Keywords: Board Of Directors; Organizational Transformations; Business Ethics; Corruption; Internal Controls; Business And Government; International Business; Engineering And Construction; Family Businesses; Corporate Misconduct; Corporate Governance; Governing and Advisory Boards; Transformation; Organizational Culture; Crisis Management; Ethics; Engineering; Family Business; Crime and Corruption; Emerging Markets; Construction Industry; Brazil; Latin America
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Srinivasan, Suraj, Lynn S. Paine, Ruth Costas, and Mariana Cal. "Odebrecht's 'Transformation Journey' (A)." Harvard Business School Case 320-002, March 2020. (Revised April 2021.)
  • March 2008 (Revised March 2009)
  • Case

Purolator Courier Ltd.

By: Rajiv Lal and Catherine Ross
On a fall day in September 2003, Robert Swanborough made his way down a thickly carpeted hallway in Purolator's headquarters in Toronto, Canada, toward a meeting with his two deputies. Several months earlier, Swanborough, then vice-president of Marketing, had been... View Details
Keywords: Conferences; Customer Focus and Relationships; Leading Change; Marketing Strategy; Performance Effectiveness; Strategic Planning; Research; Segmentation; Canada
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Lal, Rajiv, and Catherine Ross. "Purolator Courier Ltd." Harvard Business School Case 508-054, March 2008. (Revised March 2009.)
  • 09 May 2011
  • Research & Ideas

Moving From Bean Counter to Game Changer

decisions were discussed and made. Then she moved to expand her risk management process throughout the bank. She handed out 10,000 booklets that presented the department's view and expertise in areas including market risk, credit risk,... View Details
Keywords: by Kim Girard; Banking
  • 2012
  • Article

Behavioral Economics and the Psychology of Fruit and Vegetable Consumption

By: Joe Price and Jason Riis
Behavioral economics is an emerging paradigm that challenges the assumptions and predictions of classical economics. This new paradigm emphasizes that consumers do not always make optimal use of available information nor do they always make choices and tradeoffs in a... View Details
Keywords: Plant-Based Agribusiness; Food; Social Marketing; Decision Choices and Conditions; Consumer Behavior; Nutrition
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Price, Joe, and Jason Riis. "Behavioral Economics and the Psychology of Fruit and Vegetable Consumption." Journal of Food Studies 1, no. 1 (2012): 1–13.
  • May 2013
  • Article

From Russia with Love: The Impact of Relocated Firms on Incumbent Survival

By: Oliver Falck, Christina Guenther, Stephan Heblich and William R. Kerr
We identify the impact of local firm concentration on incumbent performance with a quasi-natural experiment. When Germany was divided after World War II, many firms in the machine tool industry fled the Soviet occupied zone to prevent expropriation. We show that the... View Details
Keywords: Geographic Location; Competition; Supply and Industry; Labor; West Germany; Soviet Union
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Falck, Oliver, Christina Guenther, Stephan Heblich, and William R. Kerr. "From Russia with Love: The Impact of Relocated Firms on Incumbent Survival." Journal of Economic Geography 13, no. 3 (May 2013): 419–449.
  • Web

Our Team - Social Impact Collaboratory

Administration Vikram S. Gandhi is a Senior Lecturer in the General Management Unit and Entrepreneurial Management Unit. He has developed and teaches a new course, Sustainable Investing, in the Elective Curriculum of the MBA Program. He... View Details
  • Web

Rare Disease Day – Small Numbers, Big Challenges… and Big Opportunities - Blog: Health Supplement

$340B market by 2027) are all creating a favorable atmosphere for new rare disease treatment options. The most exciting area of opportunity is in genomics and precision medicine (expected to be a $175B View Details
  • 01 Mar 2010
  • News

John Crowley’s Extraordinary Measures

their dismay they learned that because Pompe afflicts so few people — less than one in 40,000 — no treatment had yet been developed. Determined to change that, Crowley quit his job as a marketing executive for Bristol-Myers Squibb,... View Details
Keywords: Sarah Auerbach; Ambulatory Health Care Services; Health, Social Assistance; Motion Picture and Sound Recording Industries; Information
  • February 2001 (Revised March 2003)
  • Case

ICICI (A)

By: Bharat N. Anand, Nitin Nohria and John Pegg
ICICI was the first Indian company to be listed on the New York Stock Exchange. This case is set in 1998, when the company had to decide whether to enter the retail credit segment of the Indian financial market. Although the retail credit sector presents attractive... View Details
Keywords: Growth and Development Strategy; Diversification; Expansion; Strategic Planning; Competition; Competitive Strategy; Growth Management; Markets; Banking Industry; Financial Services Industry; India
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Anand, Bharat N., Nitin Nohria, and John Pegg. "ICICI (A)." Harvard Business School Case 701-064, February 2001. (Revised March 2003.)
  • Web

Business Economics Online Course | HBS Online

of network effects through various case studies helped me see market opportunities through an entirely different lens. The market knowledge I acquired helped me refine and expertly craft research reports.... View Details
  • 28 Jun 2022
  • Book

The Moral Enterprise: How Two Companies Profit with Purpose

How can government and business work together in this fractious political moment, when finding solutions to pressing problems like inequality and climate change are more urgent than ever? Rebecca Henderson, Harvard University’s John and Natty McArthur University... View Details
Keywords: by Avery Forman
  • December 1994
  • Case

Intel's Pentium: When the Chips Are Down (A)

By: Stephen A. Greyser and Norman Klein
Intel, the largest-selling manufacturer of microprocessor computer chips, finds itself in a brand-threatening situation when a flaw is revealed in its top-of-the-line Pentium chip. The story is front-page news for weeks. The company invested tens of millions of dollars... View Details
Keywords: Advertising; Engineering; Crisis Management; Brands and Branding; Production; Failure; Semiconductor Industry
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Greyser, Stephen A., and Norman Klein. "Intel's Pentium: When the Chips Are Down (A)." Harvard Business School Case 595-058, December 1994.
  • 25 Aug 2014
  • News

Ashraf M. Dahod, MBA 1981

communication (Altiostar). “I look at where customers are and where they will be three to five years from now,” he says simply. “I try to be objective and analytical as I look for market and technological discontinuities,” he adds, noting... View Details
Keywords: Susan Young
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