Publications

Web

Clubs - Business & Environment

MBA Experience Clubs 3ms Student-led clubs and activities give students the opportunity to become better informed about and engaged in issues and possible career paths. A number of clubs focus on the link between business and environment... View Details

Web

Partners - Case Method Project

of 37 Angela Boothe Lake Brantley High School Altamonte Springs, FL Subjects: AP US History FL 6 of 37 Matthew Bunch MAST Academy Miami, FL FL 7 of 37 Lindsay Bundrick Crooms Academy of Information Technology Sanford, FL Subjects: History... View Details

April 2023 (Revised February 2024)
Case

AI Wars

By: Andy Wu, Matt Higgins, Miaomiao Zhang and Hang Jiang

In February 2024, the world was looking to Google to see what the search giant and long-time putative technical leader in artificial intelligence (AI) would do to compete in the massively hyped technology of generative AI. Over a year ago, OpenAI released ChatGPT, a... View Details

Keywords: AI; Artificial Intelligence; AI and Machine Learning; Technology Adoption; Competitive Strategy; Technological Innovation

Web

Contact Us - Alumni

Office. MORE INFORMATION Executive Education transcripts or degree verification. Contact Executive Education: executive_education@hbs.edu or 800.427.5577 (outside the US, dial +1.617.495.6555). View Details

29 Jan 2018
Book

How 'Teaming' Saved 33 Lives in the Chilean Mining Disaster

(Robbins, 2007). Michael Duncan, a deputy chief medical of cer with the U.S. National Aeronautics and Space Administration (NASA), reported that the Chilean of cials said, “Let’s try to identify who the experts are in the eld let’s get some consultants in here that can... View Details

Keywords: by Amy C. Edmondson; Mining

1998
Journal Article

Ford's Model-T: Pricing over the Product Life Cycle

By: Ramon Casadesus-Masanell

The pricing decisions monopolistic firms make over time are determined to a large extent by the complex interplay of two distinct sets of elements: demand- and supply-based considerations. Demand factors include the possibilities of (a) exercising dynamic price... View Details

Keywords: Experience and Expertise; Decisions; Forecasting and Prediction; Cost; Price; Information; Demand and Consumers; Monopoly; Product; Sales; Complexity; Auto Industry

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July 2021 (Revised July 2022)
Case

Brigham & Women's Hospital: Using Patient Reported Outcomes to Improve Breast Cancer Care

By: Robert S. Kaplan, Navraj S. Nagra and Syed S. Shehab

Dr. Andrea Pusic, breast cancer reconstruction surgeon, wants to extend outcomes measurement beyond traditional surgical metrics of infections, complications, and survival rates. The case describes her development of a new mobile phone app, which collects patients’... View Details

Keywords: Health Care and Treatment; Outcome or Result; Cost Management; Activity Based Costing and Management; Mobile and Wireless Technology; Health Testing and Trials; Surveys; Health Industry; Boston

November 2008 (Revised August 2011)
Case

UnME Jeans: Branding in Web 2.0

By: Thomas J. Steenburgh and Jill Avery

This case introduces emerging Web 2.0 social media in virtual worlds, social networking sites, and video-sharing sites and encourages students to explore the opportunities and risks they present for brands. The case allows students to grapple with the strategic and... View Details

Keywords: Digital Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Behavior; Risk and Uncertainty; Social and Collaborative Networks; Internet and the Web; Apparel and Accessories Industry

15 Jul 2013
Research & Ideas

Five Imperatives for Improving Health Care

not asking those executives to provide objective information about their own organizations or specific numbers; rather, we simply wanted to capture where the industry feels most optimistic and pessimistic about delivering value,"... View Details

Keywords: by Carmen Nobel; Health

24 Oct 2023
Research & Ideas

When Tech Platforms Identify Black-Owned Businesses, White Customers Buy

backfiring,” Luca notes. Customers seek out Black-owned restaurants For the study, Yelp and Wayfair provided data on their platforms and programs. On Yelp, this included information about platform page views, phone calls, reservations,... View Details

Keywords: by Jay Fitzgerald; Food & Beverage

2024
Working Paper

Webmunk: A New Tool for Studying Online Behavior and Digital Platforms

By: Chiara Farronato, Andrey Fradkin and Chris Karr

Understanding the behavior of users online is important for researchers, policymakers, and private companies alike. But observing online behavior and conducting experiments is difficult without direct access to the user base and software of technology companies. We... View Details

Keywords: Policy; Technology Adoption; Behavior; Research; Consumer Behavior; Internet and the Web

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Profile

Soltan Bryce

work at Advisory Board and athenahealth, he reflected,“I came to be intimately familiar with this incredibly complex information ecosystem. The desire to learn about how to simplify and scale drove my desire to attend HBS. If I wanted to... View Details

26 Aug 2019
Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

percent said they purchase multiple products each month. A whopping 62 percent of the women said they follow beauty influencers on social media. When asked where they seek information about beauty products prior to purchasing them, social... View Details

Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics

01 Dec 2023
News

A More Accommodating Approach

Shelly Nooner (GMP 33, 2022) had already proven herself to be visionary and execution-focused during her two decades at Trimble, an industrial technology company that provides hardware, software, and services across agriculture, construction, geospatial, and... View Details

Keywords: Jennifer Gillespie

July 2021
Article

Electronic Trace Data and Legal Outcomes: The Effect of Electronic Medical Records on Malpractice Claim Resolution Time

By: Sam Ransbotham, Eric Overby and Michael C. Jernigan

Information systems generate copious trace data about what individuals do and when they do it. Trace data may affect the resolution of lawsuits by, for example, changing the time needed for legal discovery. Trace data might speed resolution by clarifying what events... View Details

Keywords: Analytics and Data Science; Lawsuits and Litigation; Digital Transformation; Welfare; Health Industry

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