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Publications
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- Faculty Publications (4,944)
- 1993
- Book
The Rise of Multinationals in Continental Europe
By: G. Jones and Harm Schroter
This book examines the historical growth of Continental European multinationals over the previous 100 years. It includes new research on the evolution of multinational firms in Germany, France, the Netherlands, Switzerland, Sweden and oter countries, and the book... View Details
- January 1993 (Revised July 1993)
- Case
Frito-Lay, Inc.: A Strategic Transition (Consolidated)
The setting is a food manufacturing company that has stumbled in terms of its historic growth and profit achievements. In trying to recapture its momentum, the president has used information technology as one element in his program of transition. The case focuses on... View Details
- January 1993 (Revised April 1993)
- Case
Chadwick, Inc.: The Balanced Scorecard
By: Robert S. Kaplan
The pharmaceutical division of a diversified company has been asked to develop a Balanced Scorecard. Research and development projects take about ten years to bring a new product to the marketplace and the division depends on good relations and active feedback from its... View Details
- January 1993 (Revised June 1993)
- Background Note
Challenge of Commitment,The
By: Michael Beer and Michael J. Gibbs
Defines commitment, describes the psychological and organizational factors that underly it, and provides a comprehensive discussion of the policies and practices managers can employ to enhance commitment. Identifies control and commitment as two critical strategies... View Details
- October 1992 (Revised September 1993)
- Case
L.L. Bean, Inc.: Item Forecasting and Inventory Management
L.L. Bean must make stocking decisions on thousands of items sold through its catalogs. In many cases, orders must be placed with vendors twelve or more weeks before a catalog lands on a customer's doorstep, and commitments cannot be changed thereafter. As a result,... View Details
- October 1992 (Revised September 1993)
- Case
Nopane Advertising Strategy
By: David E. Bell
Nopane is a proprietary drug that sells in much of the United States. It faces substantial competition. The brand manager is undertaking an experiment to determine whether ad copy should be emotional-based or rational-based. The data and associated regression results... View Details
- October 1992 (Revised September 1996)
- Case
McDonald's Corporation
By: David M. Upton and Joshua D. Margolis
McDonald's has over many years built an operating strategy based on consistency and quality through a limited product range. Competitive forces have drawn the company into a much wider variety of foods and services in order to maintain growth. Now, new competitors... View Details
- October 1992 (Revised August 1994)
- Case
Allied-Signal: Managing the Hazardous Waste Liability Risk
By: Richard H.K. Vietor and Edward Prewitt
Allied-Signal, Inc., one of the world's oldest chemical companies and today a diversified conglomerate, is liable for clean-up costs of old hazardous waste sites. These costs are substantial: reserves grew to nearly $500 million in 1991. Attempting to avoid further... View Details
- October 1992 (Revised December 1992)
- Case
American Connector Company (A)
By: Gary P. Pisano
American Connector Co. is forced to reexamine operations at its Sunnyvale plant when a Japanese competitor announces plans to build an "ultimate" plant in the United States. Case examines issues related to benchmarking a competitor's manufacturing capabilities and... View Details
- October 1992 (Revised December 1992)
- Supplement
Salomon and the Treasury Securities Auction: 1992 Update
By: Dwight B. Crane
Briefly summarizes the events that transpired after the investment bank Salomon Brothers revealed that it had repeatedly violated the rules governing the auction of new U.S. Government securities. Includes a description of the violations, the management shake-up that... View Details
- September 1992 (Revised August 2004)
- Supplement
Martin Marietta: Managing Corporate Ethics (B)
By: Lynn S. Paine
The president of one of Martin Marietta's four main operating companies has learned of procurement irregularities in the company he manages. The problems involve U.S. government contracts the company is working on. After getting legal advice from the company's general... View Details
- September 1992 (Revised August 2004)
- Supplement
Martin Marietta: Managing Corporate Ethics (C-1)
By: Lynn S. Paine
The division human resources officer must decide whether an older employee should be disciplined for misusing company time and for improperly filling out time cards for his work on government contracts. Intended to focus on the various factors relevant to disciplining... View Details
- September 1992 (Revised August 2004)
- Supplement
Martin Marietta: Managing Corporate Ethics (C2)
By: Lynn S. Paine
A jury must decide whether an employee, discharged for misusing company time and filling out false time cards for work on U.S. government contracts, has been wrongfully terminated. Designed to show how the human resource manager's perspective on employee discipline... View Details
- September 1992
- Case
Kodak Business Imaging Systems Division
By: Marie-Therese M. Flaherty and Steven C. Wheelwright
Describes Kodak's decision regarding a manufacturing site for some of its products. Compares several types of products (with different cost structures) and several worldwide locations (with different characteristics). Provides a framework (model) for comparing and... View Details
- September 1992 (Revised March 1993)
- Case
Empresas ICA and the Mexican Road Privatization Program
By: Willis M. Emmons III and Monica Brand
Mexico's largest construction company, Empresas ICA, makes an initial public offering to international equity investors in April 1992 to help fund its participation in an ambitious new private-sector approach to highway development. Under the new program, launched by... View Details
- September 1992 (Revised November 1993)
- Supplement
Germany in the 1990s: Managing Reunification, Supplement Two
By: George C. Lodge
Designed to be handed out after discussion of Germany in the 1990s: Managing Reunification and its Supplement. View Details
- September 1992 (Revised July 1993)
- Case
Staples, Inc.
By: David E. Bell
Staples is dissatisfied with the merchandising of its office furniture. The case reviews the situation, allowing students to consider whether the category should be dropped or changed. Permits consideration of the portfolio of products a positioning implies, and... View Details
- September 1992 (Revised January 1993)
- Case
Courtyard by Marriott
By: James L. Heskett and Roger H. Hallowell
Courtyard by Marriott, a chain of modestly priced hotels, weighs its future options regarding human resources, its service delivery system, and management structure. Fairfield Inn, another Marriott product, is discussed for contrast. View Details
- September 1992 (Revised July 1998)
- Case
Germany in the 1990s: Managing Reunification
By: George C. Lodge and James W. Ragsdale
In October 1990, eastern Germany was incorporated into the Federal Republic of Germany. The German people rewarded the architect of these changes, Helmut Kohl, with an enhanced majority in national elections. But only two years later it was hard to remember these heady... View Details
- September 1992
- Case
Star Cablevision Group (A): Harvesting in a Bull Market
First case in a series of six cases that follow the experience of a cable television company as it adjusts to the rapid rise and precipitous decline of the stock market in the late 1980s. In this case Don Jones, the company's founder and owner, sees the rise in public... View Details