Publications

25 Mar 2014
First Look

http://www.cambridge.org/us/academic/subjects/history/economic-history/cambridge-history-capitalism-volume-2 August 2013 Science A Better Route to Tech Standards By: Lerner, Josh, and Jean Tirole Abstract—Technological standards are... View Details

Keywords: Sean Silverthorne

October 1999 (Revised October 2000)
Case

Coca-Cola Company (A), The

By: David F. Hawkins

In order to fully appreciate Coca-Cola's profitability, financial risk, and operating risk, Jane Wilson, a security analyst, is considering preparing a consolidated financial statement for Coca-Cola analyzing Coca-Cola Enterprises as a fully consolidated entity. View Details

Keywords: Accounting Audits; Financial Statements; Business Earnings; History; Private Sector; Business Units; Consolidation; Organizations; Operations; Private Ownership; Consumer Products Industry; Consumer Products Industry

28 Jul 2006
Research & Ideas

Meeting China’s Need for Management Education

apply across the region. Let me just highlight a handful of those: Demand for management and management education is growing rapidly. Management (and business) is seen as a major force for change, growth,... View Details

Keywords: by Sean Silverthorne; Education

April 1991 (Revised July 1991)
Case

RJR Nabisco Board: Guardians of the Gate? (A)

By: Jay W. Lorsch

Charles Hugel, the chairman of RJR Nabisco, receives a call from RJR Nabisco's CEO, Ross Johnson; Johnson plans to present an LBO plan to the board of directors at the board meeting the following week. The case details Hugel's actions as chairman, and describes the... View Details

Keywords: Leveraged Buyouts; Situation or Environment; Bids and Bidding; Decision Making; Managerial Roles; Governing and Advisory Boards; Management Teams; Consumer Products Industry; Consumer Products Industry

10 Dec 2007
HBS Case

One Laptop per Child

technique where you set an almost impossible price target and then "engineer backwards" the design of the product to meet that price, explains Quelch. The technique has been used occasionally by View Details

Keywords: by Martha Lagace; Computer

06 May 2015
What Do You Think?

Are You Ready for Personalized Predictive Analytics?

companies like Amazon have been contemplating. For years, logistics have been managed by principles such as that of "postponement and speculation." The idea is that to approach the best match between supply View Details

Keywords: by James Heskett

24 May 2011
First Look

First Look: May 24

demanding a custom feature that would be unusually disruptive to develop. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/811075-PDF-ENG Utilis: Designing, Producing, and Selling Rapid Deployment... View Details

Keywords: Sean Silverthorne

January 1991 (Revised January 1993)
Case

Xerox Corp.: The Customer Satisfaction Program

In August 1990 the president and executive vice president of Xerox are reviewing the progress made on its customer satisfaction program. The emphasis placed on the program, the success of the program to date, and the drive to achieve the corporate goals of customer... View Details

Keywords: Customer Satisfaction; Consumer Products Industry; Consumer Products Industry

January 2023 (Revised May 2023)
Case

Learning Resources: Driven by Purpose

By: Boris Groysberg, Sarah Mehta and Heather Poco

In January 2023, CEO Rick Woldenberg must make several strategic decisions for his family-owned toy company Learning Resources. View Details

Keywords: Change; Change Management; Ownership; Family Ownership; Leadership; Decisions; Consumer Products Industry; United States; Chicago; Illinois

16 Aug 2006
Research & Ideas

Is MySpace.com Your Space?

Harvard Business School and an expert on interactive advertising, to give us a quick overview of the MySpace phenomenon. Deighton was the founding co-editor of the Journal of Interactive Marketing, which reports scholarly research in this... View Details

Keywords: by Sean Silverthorne; Advertising; Information; Publishing

12 Oct 1999
Research & Ideas

Throwing Your Opponent: Strategies for the Internet Age

advise entrepreneurs not to ignore some of the old rules of doing business. "Companies still have to build competitive advantage and concentrate on efficient processes and quality products," they note. But... View Details

Keywords: by Daniel Penrice

01 May 2020
In Practice

COVID-19’s Hard Lessons Might Prepare Business for Climate Change

can deliver the safest perceived service environment, in the face of ongoing public health threats from COVID-19 and from the next pandemic. Sustaining their business viability post-COVID will demand more... View Details

Keywords: by Danielle Kost

February 2017
Supplement

JCDecaux, 2016: Global Leader ... Again

By: John R. Wells and Gabriel Ellsworth

In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place... View Details

Keywords: JCDecaux; Clear Channel Outdoor; OUTFRONT Media; Lamar Advertising Company; Jean-François Decaux; Jean-Charles Decaux; Outdoor Advertising; Street Furniture; Airports; Billboards; Bicycles; Digital Devices; Digital Marketing; Bidding; Advertising; Advertising Campaigns; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Model; Business Organization; Family Business; For-Profit Firms; Joint Ventures; Design; Price; Profit; Revenue; Geographic Location; Geographic Scope; Global Range; Globalization; Global Strategy; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Government Legislation; Business History; Human Resources; Laws and Statutes; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Marketing; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Demand and Consumers; Supply and Industry; Operations; Distribution; Infrastructure; Logistics; Product; Product Design; Production; Organizational Structure; Property; Public Ownership; Renting or Rental; Problems and Challenges; Business and Community Relations; Business and Government Relations; Family and Family Relationships; Sales; Situation or Environment; Luxury; Strategy; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Consolidation; Corporate Strategy; Customization and Personalization; Expansion; Segmentation; Mobile Technology; Wireless Technology; Air Transportation; Bicycle Transportation; Rail Transportation; Transportation Networks; Advertising Industry; France; Paris