decision making - Publications - Faculty & Research

data-driven analytical approach to understanding new market opportunities. "That's a great process for finding gaps in well-established markets," says Christensen, "but it's a bad process for making intuitive bets."... View Details

Keywords: by Loren Gray

January 2021 (Revised March 2021)
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Juno (B): Leveraging Student Power

By: Joshua Schwartzstein, Kathleen L. McGinn and Amy Klopfenstein

In March 2020, Juno co-founders Chris Abkarians and Nikhil Agarwal decided to pitch banks in anticipation of their annual auction while negotiating directly with private lender Eager. Responses from the majority of private lenders—including Juno’s 2019 partner—were not... View Details

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January 2014
Supplement

J.C. Penney's 'Fair and Square' Strategy (C): Back to the Future

By: Elie Ofek, Jill Avery and Jose B. Alvarez

Rehired in April 2013, Myron E. "Mike" Ullman III was brought back to stabilize the retailer's business. Under Ron Johnson's "Fair and Square" program, sales had declined rapidly and quarterly losses and expensive capital investments had put severe pressure on cash... View Details

Keywords: Decisions; Marketing Strategy; Retail Industry

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Article

Complex Choices Better made Unconsciously?

Keywords: Decision Choices and Conditions

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17 Nov 2016
News

Wired for Innovation

Working in a small fishing village on the Panama-Costa Rica border, Skelly helped to make decisions about micro lending in order to generate small-business growth. “I didn’t know much about business, but... View Details

Keywords: Deborah Blagg; Electric Power Generation, Transmission, Distribution; Utilities

15 Oct 2024
Cold Call Podcast

What Sequoia Capital Can Teach Leaders About Sustaining Long-Term Growth

Keywords: Re: Jo Tango & Christina M. Wallace; Financial Services

November 1993
Case

Colonial Broadcasting Co.

Colonial Broadcasting, a major American television network, must determine whether fact-based television movies garner higher Nielsen ratings than movies based on fictional concepts. Furthermore, the network must decide whether to accept a fixed-fee advertising... View Details

Keywords: Cost vs Benefits; Advertising; Media and Broadcasting Industry; United States

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10 Nov 2022
News

Big Tech Layoffs – A Meltdown or Course Correction? Harvard Prof Ranjay Gulati Explains

21 Feb 2022
News

Why Identity Matters When Asking for Career Help

04 Sep 2018
News

Essential education: future jobs must be taught with tech

22 Mar 2018
News

Trump’s Populism: What Business Leaders Need To Understand

29 Sep 2016
News

On Pointe with Leslie John

05 Dec 2012
What Do You Think?

Should Managers Bother Listening to Predictions?

identify fairly reliable predictions from the guesses." Others identified people as the weak point in the process. Adam Hartung commented that " everyone should be evaluating trends and making forecasts they use to guide... View Details

Keywords: by James Heskett