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  • All HBS Web  (8,650)
    • People  (20)
    • News  (2,378)
    • Research  (4,631)
    • Events  (38)
    • Multimedia  (131)
  • Faculty Publications  (3,072)
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  • December 2023
  • Case

TikTok: The Algorithm Will See You Now

By: Shikhar Ghosh and Shweta Bagai
In a world where attention is a scarce commodity, this case explores the meteoric rise of TikTok—an app that transformed from a niche platform for teens into the most visited domain by 2021—surpassing even Google. Its algorithm was a sophisticated mechanism for... View Details
Keywords: Social Media; Applications and Software; Disruptive Innovation; Business and Government Relations; International Relations; Cybersecurity; Culture; Technology Industry; China; United States; India
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Ghosh, Shikhar, and Shweta Bagai. "TikTok: The Algorithm Will See You Now." Harvard Business School Case 824-125, December 2023.
  • 11 Jun 2020
  • In Practice

Are Digital Organizations Better at Overcoming COVID?

pays to be nuanced here. A large portion of the challenges facing businesses are industrywide (and worldwide). For instance, hotels have government-imposed limitations on the services they can offer. These restrictions bind equivalently... View Details
Keywords: by Danielle Kost
  • Profile

Soltan Bryce

of large data sets in complex systems alongside the formation of a business case could be applied to my interest in sustaining public goods, like agricultural activities.” Throughout his college years,... View Details
  • 25 Feb 2017
  • Blog Post

3 Reasons I Chose to Attend HBS

Greetings! My name is Alonso Lucero, and I’m currently a first year student at HBS. Prior to HBS, I worked in consulting, social impact venture capital, and data analytics.  I chose to attend Harvard View Details
  • 28 Apr 2009
  • First Look

First Look: April 28, 2009

http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=509034 Mistry Architects: Innovating for Sustainability (C) Harvard Business School Case 609-086 This case is a... View Details
Keywords: Martha Lagace
  • 25 Nov 2013
  • Research & Ideas

Hiding From Managers Can Increase Your Productivity

together to facilitate visibility. The idea was that watching the workers would help managers improve operations and replicate innovations on one line across others, thus increasing productivity View Details
Keywords: by Carmen Nobel; Manufacturing
  • 02 Feb 2017
  • News

Teaching the Patriot Way to Harvard MBAs

  • August 2022 (Revised March 2023)
  • Technical Note

Real Estate iBuying

By: Michael Luca, Jesse M. Shapiro and Julia Kelley
This note provides an overview of real estate iBuying, or instant buying, a business model that involves buying homes and then reselling them at a profit. Introduced in the mid-2010s, iBuying streamlined the process of selling a home by offering instant, all-cash... View Details
Keywords: iBuying; Profit; Business Model; Technological Innovation; Real Estate Industry
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Luca, Michael, Jesse M. Shapiro, and Julia Kelley. "Real Estate iBuying." Harvard Business School Technical Note 923-001, August 2022. (Revised March 2023.)
  • 09 Jan 2006
  • Research & Ideas

Rebuilding Commercial Real Estate

'78), the former head of real estate for Fidelity Management & Research Company in Boston who now handles special projects for Fidelity. Real estate syndicators essentially sold tax losses to their well-heeled clients. Savings and... View Details
Keywords: by Roger Thompson; Construction; Real Estate
  • TeachingInterests

Strategy Execution

By: Dennis Campbell

This course takes strategy as given and teaches what students need to know to execute and win in highly competitive markets. Using fundamental building blocks based on accountability systems and structures, this course is divided into seven modules:

1.... View Details

  • October 2008 (Revised October 2009)
  • Case

Shaklee Corporation: Corporate Social Responsibility

By: Christopher Marquis, V. Kasturi Rangan and Alison Comings
Having bought Shaklee Corporation from Yamanouchi, Roger Barnett, its owner and CEO, wrestled with the question of how to grow the company and its reputation for environmental sustainability. In addition to preserving the "network marketing" nature of its sales channel... View Details
Keywords: Business Model; Growth and Development Strategy; Marketing Channels; Corporate Social Responsibility and Impact; Environmental Sustainability; Reputation
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Marquis, Christopher, V. Kasturi Rangan, and Alison Comings. "Shaklee Corporation: Corporate Social Responsibility." Harvard Business School Case 509-031, October 2008. (Revised October 2009.)
  • 14 Jul 2014
  • Research & Ideas

Pay Attention To Your ‘Extreme Consumers’

typical consumers think. That's fine if you only want to keep making incremental improvements to your products, says Jill Avery, senior lecturer at Harvard Business School and a former brand manager at... View Details
Keywords: by Michael Blanding
  • 01 Dec 2023
  • News

3-Minute Briefing: Nathaniel Fick (MBA/MPA 2008)

diagnostics? We need to make innovation our North Star. I’ll travel from South Asia to Central America to Eastern Europe to the West Coast, then repeat; I don’t even get jet lag anymore. I like to get up early in whatever city I’m in, run... View Details
Keywords: Julia Hanna
  • Web

Human Behavior & Decision-Making - Faculty & Research

by Attractive Men By: Alison Wood Brooks , Laura Huang, Sarah Kearney and Fiona Murray Entrepreneurship is a central path to job creation, economic growth, and prosperity. In the earliest stages of start-up... View Details
  • 19 May 2015
  • First Look

First Look: May 19

traditional Chinese private business was launched and developed into a globalizing, multi-industry corporation. It also highlights how second generation entrepreneurs successfully developed an View Details
Keywords: Sean Silverthorne
  • 21 Nov 2013
  • News

Improving Management at Google

  • March 2018 (Revised December 2019)
  • Case

Edward Lewis: Essence Magazine

By: Steven Rogers and Jacqueline Adams
Essence, the first magazine aimed at African-American women, was created by four, young, Black entrepreneurs in the aftermath of massive racial and political upheaval in the United States in 1968. The venture was a financial, branding and cultural success. By 2005, the... View Details
Keywords: Female; Decisions; African-Americans; Contemporary History; Social History; Culture; Selling; Acquisition; Joint Ventures; Corporate Entrepreneurship; Asset Pricing; Collaborative Innovation and Invention; Innovation and Management; Brands and Branding; Media; Organizational Culture; Valuation; Journals and Magazines; Business History; Fairness; Adaptation; Consolidation; Publishing Industry; New York (city, NY)
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Rogers, Steven, and Jacqueline Adams. "Edward Lewis: Essence Magazine." Harvard Business School Case 318-115, March 2018. (Revised December 2019.)
  • 30 Jun 2016
  • News

Humanities seem distant from startups, but they're not

  • Career Coach

Carole Carlson

Carole (HBS '98) has a wide ranging business background, with particular expertise coaching MBAs and executives. She has a passion for helping individuals develop their career vision View Details
Keywords: Consulting; Education; Entrepreneurship; Government; Health Care; Hospitality; Real Estate; Social Enterprise
  • 14 Sep 2009
  • Research & Ideas

Understanding Users of Social Networks

If the ongoing social networking revolution has you scratching your head and asking, "Why do people spend time on this?" and "How can my company benefit from the social network... View Details
Keywords: by Sean Silverthorne; Advertising; Publishing
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