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  • Profile

Ruzwana Bashir

online,” Bashir told Charlie Rose. In her typical relentless fashion, she searched for the perfect partner with the technology savvy to build the company. She teamed up with Oskar Bruening, an MIT graduate with vast technology... View Details
  • Research Summary

My research draws upon social and cultural theories to address three important topics in marketing: branding strategy, organizing to deliver creative content, and cultural consumer behavior:

1)Branding Strategy: How are iconic brands built?

I have... View Details

  • 02 Feb 2023
  • Research & Ideas

Why We Still Need Twitter: How Social Media Holds Companies Accountable

would hire 20,000 workers across the US. Similar stories of social media’s power inspired Harvard Business School professors Jonas Heese and Joseph Pacelli to research just how much social media can influence businesses. Their paper, “The... View Details
Keywords: by Kasandra Brabaw; Technology
  • 31 May 2019
  • News

Americans feel a burden to future-proof their jobs, while the French are relying on government

  • 23 Jan 2023
  • Research & Ideas

After High-Profile Failures, Can Investors Still Trust Credit Ratings?

answers the question, ‘Should we continue to rely on ratings, given all the times that ratings have been shown not to be correct?” Harvard Business School assistant professor Anywhere Sikochi and colleagues crunched thousands of ratings... View Details
Keywords: by Ben Rand
  • 28 Apr 2025
  • Blog Post

How to onboard recently graduated MBAs

For large numbers of Harvard Business School MBA graduates, the first post-degree position is not merely a return to the workforce, but a deliberate pivot toward a new ambition. “Many MBAs are switchers,” notes Kristin Brennan, HBS Career... View Details
Keywords: All Industries
  • 27 Feb 2019
  • Research & Ideas

The Hidden Cost of a Product Recall

significant, the researchers say. Competitors ramp up major innovation efforts in response to rival recalls. Large-scale new product development projects cost more, take longer to complete, and require specialized teams to View Details
Keywords: by Danielle Kost; Manufacturing; Consumer Products; Auto; Medical Devices & Supplies
  • 14 Aug 2023
  • Blog Post

Crossing the Bridge: A Reflection on the HKS/HBS Joint Degree Program

Can you tell us about your background, including your pre-MBA industry and role? I am a joint degree MBA/MPP (Masters in Public Policy) candidate at Harvard Business School and Harvard Kennedy School of... View Details
  • April 2004
  • Case

Marks & Spencer: The Phoenix Rises - A Multimedia Case Study

By: Joseph L. Bower
Enables students to interactively research the steps Marks & Spencer's top executives took to restore prosperity and explore in depth the major issues remaining. The perspective is that of Luc Vandevelde, who arrived at the venerable U.K. retailer in 2001, and that of... View Details
Keywords: Brands and Branding; Corporate Strategy; Management Teams; Retail Industry; United Kingdom
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  • 14 Sep 2020
  • Research & Ideas

You're Right! You Are Working Longer and Attending More Meetings

us.” About the author Danielle Kost is senior editor of Harvard Business School Working Knowledge. [Image: iStock Photo] Related Reading Master the Team Meeting 'Always On' Isn't Always Best for View Details
Keywords: by Danielle Kost
  • Program

Public Education Leadership Project

Summary Improved student performance depends on strong leadership, a culture of collaboration, and a dedication to accountability across a school district. This program helps leaders from U.S.-based urban View Details
  • March 2022 (Revised May 2022)
  • Case

Winning Business at Russell Reynolds (A)

By: Ethan Bernstein and Cara Mazzucco
In an effort to make compensation drive collaboration, Russell Reynolds Associates’ (RRA) CEO Clarke Murphy sought to re-engineer the bonus system for his executive search consultants in 2016. As his HR analytics guru, Kelly Smith, points out, that risks upsetting–and... View Details
Keywords: Compensation; Collaboration; Executive Search Firms; Consulting Firms; Compensation and Benefits; Restructuring; Human Resources; Human Capital; Management Practices and Processes; Organizational Culture; Organizational Change and Adaptation; Social and Collaborative Networks; Recruitment; Selection and Staffing; Talent and Talent Management; Consulting Industry; Employment Industry; Asia; Europe; Latin America; Middle East; North and Central America; South America; Oceania
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  • October 2020
  • Case

LifeBank Nigeria

By: Brian Trelstad, Pippa Tubman Armerding and Wale Lawal
The aspiration of addressing maternal deaths in Nigeria, which were mostly caused by blood shortages, led Temie Giwa-Tubosun to found LifeBank in 2015. LifeBank developed an online platform that enabled hospitals to connect and purchase blood from local blood banks and... View Details
Keywords: Systems Design; Social Business; Business At The Base Of The Pyramid; Health Care; Blood; Social Enterprise; Health Care and Treatment; Growth and Development Strategy; Finance; Health Industry; Transportation Industry; Africa; Nigeria
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  • 05 May 2022
  • HBS Case

College Degrees: The Job Requirement Companies Seek, but Don't Really Need

possess the required skills but didn’t attend college, according to a new technical note by Harvard Business School Professor Boris Groysberg. The net result: Millions of jobs have gone unfilled—and millions of people have been left... View Details
Keywords: by Jay Fitzgerald
  • 08 Dec 2014
  • Research & Ideas

A Manager’s Guide to International Strategy

In the new book International Strategy: Context, Concepts, and Implications, Harvard Business School Adjunct Professor David J. Collis presents a comprehensive guide to a topic of ever-increasing relevance for View Details
Keywords: by Julia Hanna
  • 26 Oct 2009
  • Lessons from the Classroom

The New Deal: Negotiauctions

buying a home or car. The first Harvard faculty member to hold tenured appointments at both Harvard Business School and Harvard Law School, Subramanian is the faculty chair for the new HBS Executive Education course View Details
Keywords: by Julia Hanna
  • January 2024
  • Case

Flashfood: The Magic of Commitment

By: Reza Satchu and Patrick Sanguineti
Josh Domingues had accomplished what countless young entrepreneurs long to achieve: founding a promising company that aspires to make the world a tangibly better place. Shocked to learn that international food waste cumulatively amounted to the world’s third largest... View Details
Keywords: Entrepreneur; Founder; Startup; Business Model; Business Startups; Food; Applications and Software; Mission and Purpose; Environmental Sustainability; Canada
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  • 13 Mar 2023
  • Op-Ed

How Leaders Should Leave

Leonard M. Miller University Professor and former dean of the University of Miami Herbert Business School. You Might Also Like: Time to Move On? Career Advice for Entrepreneurs Preparing for the Next Stage Employee Feedback: The Key to Retention During the Great... View Details
Keywords: by John Quelch
  • 01 Mar 2021
  • Blog Post

Best Practices for Creating a Successful Virtual Internship

Development has gathered best practices from companies who crafted remote internships for the first time in 2020, and those who have managed virtual teams for years. Using these strategies and tools will... View Details
Keywords: All Industries
  • September 10, 2014
  • Article

Getting Cross-Cultural Teamwork Right

By: Tsedal Neeley
People struggle with global teamwork, even though it’s essential to success in multinational firms. Despite their efforts to nimbly manage differences in time zones, cultures, and languages, cross-border collaborators often fail to reach shared understanding or common... View Details
Keywords: Groups and Teams; Globalized Firms and Management; Conflict Management
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