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Photography and Print Advertising - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

Field, ca. 1934. olvwork490066 Photography became established in print advertising in the late 1800s after perfection of the halftone process allowed photographs to be printed alongside text. Straightforward shots of consumer products... View Details
  • Web

Organizational Behavior Curriculum - Faculty & Research

The first modules examine teams, individuals, and networks in the context of: The determinants of group culture. Managing the performance of individual subordinates. Establishing productive relationships with peers and seniors over whom... View Details
  • 10 Feb 2020
  • In Practice

6 Ways That Emerging Technology Is Disrupting Business Strategy

algorithm can change the nature of price competition in its market and change the focal set of rivals. In addition, adopting a pricing algorithm may change the direction of a firm, requiring additional investments in IT, modified View Details
Keywords: by Danielle Kost
  • March 1993 (Revised July 2008)
  • Case

Liability Management at General Motors

By: Peter Tufano
An analyst at General Motors charged with managing the structure of the automaker's debt must decide whether and how to modify the interest rate exposure of the firm's most recent debt offering. The analyst must take into consideration GM's liability management policy... View Details
Keywords: Borrowing and Debt; Capital Structure; Financial Management; Interest Rates; Risk Management; Auto Industry; North America
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Tufano, Peter. "Liability Management at General Motors." Harvard Business School Case 293-123, March 1993. (Revised July 2008.)
  • September–October 2019
  • Article

How Purchase Probability Scales Can Shed Light on Consumer Purchase Intentions

By: Rene Befurt and Alvin J. Silk
Market researchers generally, and survey experts specifically, study consumers to learn about their behavior: What are consumers’ opinions, attitudes, thoughts, and actions at the various stages of the buying process? Especially in litigation cases, these and other... View Details
Keywords: Purchase Intentions; Buying Process; Consumer Behavior; Surveys
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Befurt, Rene, and Alvin J. Silk. "How Purchase Probability Scales Can Shed Light on Consumer Purchase Intentions." Landslide: Advancing Intellectual Property Law 12, no. 1 (September–October 2019): 51–54.
  • October 2015 (Revised November 2016)
  • Background Note

'World-Class' Universities: Rankings and Reputation in Global Higher Education

By: William C. Kirby and Joycelyn W. Eby
Discussions of "world-class" universities have become an academic cottage industry in the 21st century, and definitions of the term are complex and at times contradictory. This background note traces the origins of university ranking systems and their evolution from a... View Details
Keywords: Rankings; University Faculty; University Curriculum; University Administration; Higher Education; Education Industry
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Kirby, William C., and Joycelyn W. Eby. "'World-Class' Universities: Rankings and Reputation in Global Higher Education." Harvard Business School Background Note 316-065, October 2015. (Revised November 2016.)
  • September 2011 (Revised February 2013)
  • Case

Trucost: Valuing Corporate Environmental Impacts

By: Michael W. Toffel and Stephanie van Sice
Trucost provided corporate environmental performance data and analysis to institutional investors and corporate managers, but after operating for a decade had yet to achieve profitability. Trucost was struggling to effectively differentiate its high quality products... View Details
Keywords: Competitive Strategy; Knowledge Use and Leverage; Distribution Channels; Investment; Measurement and Metrics; Corporate Social Responsibility and Impact; Information; Value; Environmental Sustainability; Financial Services Industry
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Toffel, Michael W., and Stephanie van Sice. "Trucost: Valuing Corporate Environmental Impacts." Harvard Business School Case 612-025, September 2011. (Revised February 2013.)
  • July 2009
  • Case

Arcor: Global Strategy and Local Turbulence (Abridged)

Argentine confectionery manufacturer, Arcor Group, seeks to implement an international strategy but in 2003, while recovering from the Argentine financial crisis, globalization plans are thwarted. Already Latin America's leading candy producer and an exporter to over... View Details
Keywords: Financial Crisis; Currency; Global Strategy; Expansion; Balance and Stability; Food and Beverage Industry; Latin America; Argentina
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Ghemawat, Pankaj, Michael G. Rukstad, and Jenny Illes. "Arcor: Global Strategy and Local Turbulence (Abridged)." Harvard Business School Case 710-407, July 2009.
  • November 2003 (Revised November 2005)
  • Case

Arcor: Global Strategy and Local Turbulence

Argentine confectionery manufacturer, Arcor Group, seeks to implement an international strategy but in 2003, recovering from the Argentine financial crisis, thwarts globalization plans. Already Latin America's leading candy producer and an exporter to over 100... View Details
Keywords: Risk and Uncertainty; Decision Making; Global Strategy; Food and Beverage Industry; Argentina
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Ghemawat, Pankaj, Michael G. Rukstad, and Jenny Illes. "Arcor: Global Strategy and Local Turbulence." Harvard Business School Case 704-427, November 2003. (Revised November 2005.)
  • March 1998 (Revised November 1999)
  • Case

USA TODAY Online

By: John A. Deighton and Anthony St. George
How should USA TODAY use its brand franchise to build a publishing business on the World Wide Web? Advertising Age described the first steps as "a case study in how not to do it," but by the end of 1997 USA TODAY Online is the most visited news site on the Web. Now the... View Details
Keywords: Digital Marketing; Design; Profit; Revenue; Brands and Branding; Marketing Strategy; Internet and the Web; Information Industry
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Deighton, John A., and Anthony St. George. "USA TODAY Online." Harvard Business School Case 598-133, March 1998. (Revised November 1999.) (request a courtesy copy.)
  • 06 Aug 2015
  • News

New rule could fuel debate over CEO pay

  • 28 Mar 2022
  • News

The Supply Chain Crisis Is About to Get a Lot Worse

  • 18 Sep 2021
  • News

Celebrating AI-Infused Talent Management at the Eightfold Conference

  • 22 Feb 2016
  • News

Every Company Needs a Growth Manager

  • 18 Jan 2016
  • Research & Ideas

Hazard Warning: The Unacceptable Cost of Toxic Workers

for talent, and it’s all focused on these high productivity people, and very, very little on those workers who actually may hurt organizational performance,” Minor says. Fired toxic workers can leave a big mess for companies to clean up.... View Details
Keywords: by Roberta Holland
  • 22 Feb 2024
  • Blog Post

It’s Time to Build: Why the MS/MBA Is Right for You!

carved out a product manager or adjacent role for me to step into. I ended up joining Starlink at SpaceX, where I had a terrific summer working on the Growth team in LA - and even overlapped with alum and now SpaceX employee Kate Sweeney... View Details
  • June 2012
  • Article

Consequence-Cause Matching: Looking to the Consequences of Events to Infer Their Causes

By: Robyn A. LeBoeuf and Michael I. Norton
We show that people non-normatively infer event causes from event consequences. For example, people inferred that a product failure (computer crash) had a large cause (widespread computer virus) if it had a large consequence (job loss), but that the identical failure... View Details
Keywords: Causal Inference; Product; Forecasting and Prediction; Motivation and Incentives; Failure
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LeBoeuf, Robyn A., and Michael I. Norton. "Consequence-Cause Matching: Looking to the Consequences of Events to Infer Their Causes." Journal of Consumer Research 39, no. 1 (June 2012): 128–141.

    John A. Quelch

    John A. Quelch is Executive Vice Chancellor and Distinguished Professor of Social Science at Duke Kunshan University. He is also John DeButts Professor at Duke University's Fuqua School of Business.  Between 2017 and 2023 he was the Leonard M. Miller University... View Details

    Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products
    • March 2008 (Revised April 2008)
    • Case

    Sony PlayStation 3: Game Over?

    By: Elie Ofek
    Outlines the challenges faced by Sony with the launch of its PlayStation 3. Information on the 2006 and 2007 holiday seasons and the success of rival consoles is outlined. In addition, the case allows examining the costs and revenues associated with a business model... View Details
    Keywords: Business Model; Games, Gaming, and Gambling; Cost; Revenue; Product Launch; Sales; Competition; Hardware; Entertainment and Recreation Industry
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    Ofek, Elie. "Sony PlayStation 3: Game Over?" Harvard Business School Case 508-076, March 2008. (Revised April 2008.)
    • 09 Mar 2003
    • Research & Ideas

    Six Keys to Building New Markets by Unleashing Disruptive Innovation

    can't seem to get innovation right. When companies keep improving their existing products and services to meet their best customers' needs, they eventually run into the "innovator's dilemma." By doing everything right, they... View Details
    Keywords: by Clayton M. Christensen, Michael E. Raynor & Scott D. Anthony
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