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  • All HBS Web  (15,658)
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  • July 2023
  • Case

Crocs: Using Community-Centric Marketing to Make Ugly Iconic

By: Ayelet Israeli and Anne V. Wilson
In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global net revenue had increased to approximately $3.6 billion. By most accounts, Crocs had become the “it” shoe. Crocs... View Details
Keywords: Brands and Branding; Product Development; Growth and Development; Customer Value and Value Chain; Digital Marketing; Digital Strategy; Segmentation; Advertising; Consumer Products Industry; Apparel and Accessories Industry; United States
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Israeli, Ayelet, and Anne V. Wilson. "Crocs: Using Community-Centric Marketing to Make Ugly Iconic." Harvard Business School Case 524-006, July 2023.
  • November 2008 (Revised October 2009)
  • Case

American Cancer Society: Access to Care

By: Robert L. Simons and Kathryn Rosenberg
CEO John Seffrin decides to radically change the strategy of the American Cancer Society. The new Access to Care strategy relies on advocacy to change public policy and increase the number of Americans eligible for cancer prevention and treatment. The new strategy... View Details
Keywords: Values and Beliefs; Governance Controls; Leading Change; Organizational Change and Adaptation; Organizational Structure; Nonprofit Organizations; Business Strategy; Health Industry; United States
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Simons, Robert L., and Kathryn Rosenberg. "American Cancer Society: Access to Care." Harvard Business School Case 109-015, November 2008. (Revised October 2009.)
  • May 2018
  • Case

Harvest City: The Intelligent Procurement System Project

By: Lynda M. Applegate and Ramiro Montealegre
The Harvest City case describes the implementation of a cloud- and IoT-based intelligent procurement system at a new convention complex in the U.S. Midwest. The decision to build a convention complex is a strategic initiative for this city and involves extensive use of... View Details
Keywords: Information Technology; Projects; Management; Decision Making; Business and Government Relations; Information Technology Industry
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Applegate, Lynda M., and Ramiro Montealegre. "Harvest City: The Intelligent Procurement System Project." Harvard Business School Brief Case 918-507, May 2018.

    Lazy Prices

    QuantCon NYC 2018 Quantitative Investing Confernece - Interview Video

     Using the complete history of regular quarterly and annual filings by U.S. corporations from 1995-2014,... View Details

    • January 2015 (Revised July 2019)
    • Case

    Rebranding Godiva: The Yıldız Strategy

    By: Rohit Deshpande and Esel Çekin
    This case concerns Yıldız Holding’s acquisition of Godiva Chocolatier from its previous owner, Campbell Soup, and its salient strategy in preserving Godiva’s “made in Belgian” brand position. Provenance Paradox, a problem faced by companies in emerging countries trying... View Details
    Keywords: Branding; Internationalization; Provenance Paradox; Acquisitions; Positioning; Innovation; Customer-centricity; Brands and Branding; Marketing Strategy; Emerging Markets; Product Positioning; Change Management; Innovation and Management; Customer Focus and Relationships; Food and Beverage Industry; North America; Turkey; Japan
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    Deshpande, Rohit, and Esel Çekin. "Rebranding Godiva: The Yıldız Strategy." Harvard Business School Case 515-059, January 2015. (Revised July 2019.)
    • June 2016
    • Case

    Big Spaceship: The Evolving Agency

    By: Boris Groysberg and Matthew G. Preble
    This case discusses the evolution of Big Spaceship, an advertising and marketing agency, from a product-focused business to a relationship-oriented one as clients seek deeper and more meaningful long-term partnerships. The 15-year-old company had already evolved... View Details
    Keywords: Digital Marketing; Advertising; Advertising Campaigns; Marketing; Organizational Structure; Organizational Design; Organizational Culture; Organizational Change and Adaptation; Social Media; Advertising Industry; United States; New York (city, NY)
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    Groysberg, Boris, and Matthew G. Preble. "Big Spaceship: The Evolving Agency." Harvard Business School Case 416-003, June 2016.
    • September 2008
    • Article

    Let Disruption Fix Education

    By: Henry Eyring and Renee Hopkins Callahan
    Eyring and Hopkins Callahan apply Clayton Christensen's theory of Disruptive Innovation to Higher Education. The Spellings' Commission's 2006 report cited rising costs, lack of access, and a rift between output and the average stakeholder's needs in U.S. Higher... View Details
    Keywords: Education; Disruptive Innovation; Higher Education; Education Industry
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    Eyring, Henry, and Renee Hopkins Callahan. "Let Disruption Fix Education." Art. 1. Strategy & Innovation 6, no. 6 (September 2008): 1–6. (Feature Article.)
    • 2011
    • Working Paper

    Fiduciary Duties and Equity-Debtholder Conflicts

    By: Bo Becker and Per Stromberg
    We use an important legal event as a natural experiment to examine the effect of management fiduciary duties on equity-debt conflicts. A 1991 Delaware bankruptcy ruling changed the nature of corporate directors' fiduciary duties in firms incorporated in that state.... View Details
    Keywords: Borrowing and Debt; Capital Structure; Equity; Insolvency and Bankruptcy; Governing Rules, Regulations, and Reforms; Laws and Statutes; Conflict and Resolution; Welfare or Wellbeing; Delaware
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    Becker, Bo, and Per Stromberg. "Fiduciary Duties and Equity-Debtholder Conflicts." Harvard Business School Working Paper, No. 10-070, February 2010. (Revised June 2011, November 2011.)
    • Spring 2016
    • Article

    Performance Responses to Competition Across Skill-Levels in Rank Order Tournaments: Field Evidence and Implications for Tournament Design

    By: Kevin J. Boudreau, Karim R. Lakhani and Michael E. Menietti
    Tournaments are widely used in the economy to organize production and innovation. We study individual contestant-level data from 2,796 contestants in 774 software algorithm design contests with random assignment. Precisely conforming to theory predictions, the... View Details
    Keywords: Competition; Innovation Strategy
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    Boudreau, Kevin J., Karim R. Lakhani, and Michael E. Menietti. "Performance Responses to Competition Across Skill-Levels in Rank Order Tournaments: Field Evidence and Implications for Tournament Design." RAND Journal of Economics 47, no. 1 (Spring 2016): 140–165.
    • 2019
    • Chapter

    A Claim to Own Productive Property

    By: Nien-hê Hsieh
    BOOK ABSTRACT: The status of economic liberties remains a serious lacuna in the theory and practice of human rights. Should a minimally just society protect the freedoms to sell, save, profit, and invest? Is being prohibited to run a business a human rights violation?... View Details
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    Hsieh, Nien-hê. "A Claim to Own Productive Property." Chap. 10 in Economic Liberties and Human Rights. 1st ed., edited by Jahel Queralt and Bas van der Vossen, 200–218. Political Philosophy for the Real World. New York: Routledge, 2019.
    • December 1998
    • Supplement

    Franco Bernabe, Video

    By: Linda A. Hill and Jennifer Suesse
    Contains interview excerpts. Franco Bernabe discusses becoming a leader, reflections on leadership vision, ethics, leadership style, changes in the future of ENI. View Details
    Keywords: Change; Ethics; Leadership Development; Leadership Style
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    Hill, Linda A., and Jennifer Suesse. "Franco Bernabe, Video." Harvard Business School Video Supplement 499-501, December 1998.
    • Research Summary

    Managers and Employees: Justice at Work

    By: Nien-he Hsieh

    The employment relationship represents another significant area for managerial decision making. While much of what managers and employees owe one another depends upon mutual agreement, not all of the terms can be specified in advance. Given these conditions, what... View Details

    • January 2015 (Revised October 2016)
    • Case

    onefinestay: Building a Luxury Experience in the Sharing Economy

    By: Jill Avery, Anat Keinan and Liz Kind
    onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the... View Details
    Keywords: Luxury Goods; Brand Building; Brand Management; Hospitality; Hotels; Digital Marketing; Brand Positioning; Luxury Service; Airbnb; Sharing Economy; Collaborative Consumption; Disruptive Business Model; Travel; Alternatives To Hotel; Branding; Customer Service; Exceeding Consumer Expectations; Client Acquisition; Reputation Management; Word Of Mouth; 2-way Business Model; Marketing; Marketing Strategy; Brands and Branding; Luxury; Disruption; Business Model; Entrepreneurship; E-commerce; Accommodations Industry; Tourism Industry; Travel Industry; United Kingdom
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    Avery, Jill, Anat Keinan, and Liz Kind. "onefinestay: Building a Luxury Experience in the Sharing Economy." Harvard Business School Case 515-072, January 2015. (Revised October 2016.)
    • January 2013 (Revised June 2018)
    • Case

    Amazon, Apple, Facebook, and Google 2018

    By: John Deighton and Leora Kornfeld
    Four businesses had, by 2012, grown to dominate the infrastructure that all firms rely on to reach online customers. Will the balance of power among the four persist, will one take command at the expense of the other three, or are all four more vulnerable than they... View Details
    Keywords: Internet and the Web; Competitive Advantage; Infrastructure; Mobile and Wireless Technology; Growth and Development; Service Industry; Retail Industry; United States
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    Deighton, John, and Leora Kornfeld. "Amazon, Apple, Facebook, and Google 2018." Harvard Business School Case 513-060, January 2013. (Revised June 2018.) (request a courtesy copy.)
    • November 1991 (Revised June 1992)
    • Case

    AT&T: The Dallas Works (B)

    Describes the innovative use of a cross-level team as a tool for driving change at a troubled AT&T plant. After the team is disbanded, the case raises questions about the group's achievements, and about how well the organization is positioned to tackle the changes that... View Details
    Keywords: Organizational Change and Adaptation; Change Management; Groups and Teams; Telecommunications Industry; Texas
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    Jick, Todd D. "AT&T: The Dallas Works (B)." Harvard Business School Case 492-024, November 1991. (Revised June 1992.)
    • June 2007 (Revised June 2008)
    • Case

    GE's Imagination Breakthroughs: The Evo Project

    By: Christopher A. Bartlett, Brian J. Hall and Nicole Bennett
    In September 2003, Jeff Immelt challenged the business leaders at GE to come up with "Imagination Breakthroughs," innovative new projects that would serve as the centerpiece of GE's organic growth initiative. Follows the company as these changes are driven through the... View Details
    Keywords: Innovation and Management; Leading Change; Growth and Development Strategy; Business Processes; Organizational Change and Adaptation; Organizational Culture; Environmental Sustainability; Green Technology Industry
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    Bartlett, Christopher A., Brian J. Hall, and Nicole Bennett. "GE's Imagination Breakthroughs: The Evo Project." Harvard Business School Case 907-048, June 2007. (Revised June 2008.)
    • 2019
    • Article

    Structural Balance Emerges and Explains Performance in Risky Decision-Making

    By: Omid Askarisichani, Jacqueline N. Lane, Francesco Bullo, Noah E. Friedkin, Ambuj K. Singh and Brian Uzzi
    Polarization affects many forms of social organization. A key issue focuses on which affective relationships are prone to change and how their change relates to performance. In this study, we analyze a financial institutional over a two-year period that employed 66... View Details
    Keywords: Polarization; Structural Balance; Performance; Groups and Teams; Risk and Uncertainty; Decision Making
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    Askarisichani, Omid, Jacqueline N. Lane, Francesco Bullo, Noah E. Friedkin, Ambuj K. Singh, and Brian Uzzi. "Structural Balance Emerges and Explains Performance in Risky Decision-Making." Art. 2648. Nature Communications 10 (2019): 1–10.
    • 25 Aug 2003
    • Research & Ideas

    Studying Japan from the Inside

    Harvard Business School started its Japan Research Office in December 2001—smack in the middle of an incredibly turbulent time for the country's economy. The boom years of the 1970s and 1980s—when Japanese... View Details
    Keywords: by Cynthia Churchwell
    • 21 Aug 2023
    • Book

    You’re More Than Your Job: 3 Tips for a Healthier Work-Life Balance

    statistics. Workers between the ages of 55 and 64 remain with an employer for a median 9.9 years, compared with 2.8 years for 25-to-34-year-olds. Over 90 percent of millennials (people born in the 1980s and... View Details
    Keywords: by Kara Baskin
    • January 2014 (Revised July 2016)
    • Case

    Samuel Slater & Francis Cabot Lowell: The Factory System in U.S. Cotton Manufacturing

    By: Tom Nicholas and Matthew Guilford
    At the time of the American War of Independence (1776-1783) and for several decades after it, Great Britain dominated the global production of cotton textiles. In fact, Britain became so dominant in textile manufacturing and trading that Manchester, its industrial... View Details
    Keywords: Technological Innovation; Production; Business History; Manufacturing Industry; Great Britain; Massachusetts
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    Nicholas, Tom, and Matthew Guilford. "Samuel Slater & Francis Cabot Lowell: The Factory System in U.S. Cotton Manufacturing." Harvard Business School Case 814-065, January 2014. (Revised July 2016.)
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