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November 1992
Case

Process Control at Polaroid (B)

By: H. Kent Bowen and Steven C. Wheelwright

The plant manager of a film production operation wants to create and implement a new approach to quality within the next 12 months. Issues of personnel (and their roles), production processes (and their control), and quality standards must be addressed. View Details

Keywords: Employee Relationship Management; Job Design and Levels; Management Practices and Processes; Production; Quality; Mathematical Methods

March 2023 (Revised May 2023)
Case

OneTen at Delta Air Lines: Catalyzing Family-Sustaining Careers for Black Talent (A)

By: Linda A. Hill and Lydia Begag

It was December 10, 2020, and Ed Bastian, the Chief Executive Officer (CEO) of Delta Air Lines (Delta), had just finished a meeting with Joanne Smith, Executive Vice President and Chief People Officer, and Keyra Lynn Johnson, the Chief Diversity and Inclusion Officer.... View Details

Keywords: Recruitment; Training; Race; Equality and Inequality; Corporate Social Responsibility and Impact; Job Design and Levels; Air Transportation Industry; United States

April 1990 (Revised April 1993)
Case

Bridgeton Industries: Automotive Component & Fabrication Plant

Bridgeton Industries was experiencing reduced sales. To become more competitive it introduced a classification procedure for products based upon their productivity and other factors. Products were classified into three groups: world class, potentially world class, and... View Details

Keywords: Job Cuts and Outsourcing; Competition; Cost Management; Manufacturing Industry; Auto Industry

September 1999 (Revised February 2004)
Case

Juice Guys (B)

By: Joseph B. Lassiter III, Sharon Lee Fox and Cynthia Rushmore Kuechle

The case explores who the customers are for a new beverage product, their desires as customers for this product, and their desires when ordering this product from a local specialty store location. View Details

Keywords: Entrepreneurship; Product Launch; Product Positioning; Customer Relationship Management; Consumer Behavior; Commercialization; Customer Satisfaction; Food and Beverage Industry

October 2000 (Revised March 2007)
Case

Nick Fiore: Healer or Hitman? (A)

By: Clayton M. Christensen and Tara Donovan

Many general managers face this predicament at one time or another: if I don't deliver the numbers, senior management won't invest in our growth. But what it takes to deliver the desired numbers may include layoffs and other undesirable solutions. Is it better to back... View Details

Keywords: Risk Management; Job Cuts and Outsourcing; Strategic Planning; Decision Choices and Conditions

March 2005 (Revised August 2006)
Case

Siebel Systems: The Role of the CFO

By: Malcolm P. Baker and Lauren Barley

Mike Lawrie, the newly appointed CEO of Siebel Systems, considers a combination of growth and spending cuts to turn around the struggling software company. Focuses on the role of the chief financial officer, Ken Goldman, in corporate governance and compliance under... View Details

Keywords: Financial Management; Leading Change; Entrepreneurship; Job Design and Levels; Corporate Governance; Financial Strategy; Management Teams; Corporate Finance; Business and Shareholder Relations; Information Technology Industry

18 May 2021
Book

Launching a Career in the COVID Economy? Here Are 5 Tips.

RACI (pronounced “racy”). Each letter stands for how someone relates to a project: responsible for doing the work, accountable for the success of the work, needs to be consulted on the work, and needs to be informed on the View Details

Keywords: by Carolyn DiPaolo

August 2002 (Revised February 2005)
Case

Gillette Company (A): Pressure for Change

By: Rosabeth M. Kanter and James Weber

After years of strong performance with market-dominating brands, Gillette's performance slips and a new CEO is selected from outside the company to lead a turnaround. This case describes the business and financial situation he inherited and asks what he should do... View Details

Keywords: Business History; Performance Consistency; Product Positioning; Selection and Staffing; Change Management; Leading Change; Competitive Strategy; Planning; Retail Industry

May 2024
Case

Net Protections (A)

By: Ramon Casadesus-Masanell, Nobuo Sato and Akiko Kanno

In Case A, set in early 2017, Net Protections (NP) is the largest Buy Now, Pay Later (BNPL) fintech service in Japan and is experiencing a slowdown in growth of its core product, NP Atobarai. Launched in 2002 as non-membership service, the NP Atobarai product has given... View Details

Keywords: Product Positioning; Demand and Consumers; E-commerce; Customers; Business Model; Financial Services Industry; Japan

August 2004 (Revised September 2005)
Case

Stanley O'Neal at Merrill Lynch (A)

By: David A. Thomas and Ayesha Kanji

In the late 1970s, Stanley O'Neal joined Merrill Lynch as an investment banker. Profiles O'Neal's ascent at Merrill to CEO. O'Neal put Merrill through a comprehensive restructuring program, cutting costs and significantly reducing the work force. As CEO, O'Neal faces... View Details

Keywords: Restructuring; Race; Cost Management; Investment Banking; Job Cuts and Outsourcing; Leadership; Management Succession; Performance Effectiveness; Personal Development and Career

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2022
Working Paper

Hate Crime Increases with Minoritized Group Rank

By: Marco E. Tabellini

People are on the move in unprecedented numbers within and between countries. How does demographic change affect local intergroup dynamics? In complement to accounts that emphasize stereotypical features of groups as determinants of their treatment, we propose the... View Details

Keywords: Prejudice; Minority; Hate Crimes; Reference Dependence; Demographics; Rank and Position; Prejudice and Bias; Crime and Corruption

April 2021 (Revised April 2022)
Case

OneTen: One Million Opportunities in Ten Years

By: V. Kasturi Rangan and Courtney Han

In the wake of George Floyd's killing in May 2020, and widespread protests for social justice in the United States, OneTen was formed by a coalition of 40 large companies to provide one million jobs for African-Americans in 10 years. The case describes the background... View Details

Keywords: Labor Market; COVID-19 Pandemic; Diversity; Race; Jobs and Positions; Opportunities; Social Issues; Employment; Equality and Inequality; Equity; United States

November–December 2023
Article

Look the Part? The Role of Profile Pictures in Online Labor Markets

By: Isamar Troncoso and Lan Luo

Profile pictures are a key component of many freelancing platforms, a design choice that can impact hiring and matching outcomes. In this paper, we examine how appearance-based perceptions of a freelancer’s fit for the job (i.e., whether a freelancer "looks the part"... View Details

Keywords: Freelancers; Gig Workers; Demographics; Prejudice and Bias; Selection and Staffing; Jobs and Positions; Analytics and Data Science

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October 1981 (Revised June 1985)
Case

Vicks Health Care Division: Project Scorpio (B1)

To be handed out during class discussion of the (B) case. Reveals that Vicks developed a second name and advertising positioning. Presents results of copy testing, and further test market results. Students have to choose between the two names and positionings, as well... View Details

Keywords: Product Positioning; Health Care and Treatment; Product Launch; Health Industry

June 2011 (Revised August 2011)
Case

Colgate-Palmolive: Staying Ahead in Oral Care

By: Rebecca M. Henderson and Ryan Johnson

In 2011, Colgate-Palmolive (Colgate) was the global leader in oral care, with a dominant market share lead in toothpaste and a growing presence in toothbrushes and mouthwash. However, the firm faced stiff competition with perennial rivals P&G increasing their focus on... View Details

Keywords: Innovation Strategy; Brands and Branding; Product Positioning; Distribution Channels; Relationships; Competition; Competitive Advantage; Customization and Personalization; Health Industry

Person Page

Julie Battilana's Most Recent Columns for "Le Monde"

By: Julie Battilana

Julie Battilana is a regular contributor to the French newspaper "Le Monde." Below are her most recent articles.

Where are the Political Ideas Being Produced?

July, 16 2014

Click View Details

25 Oct 2004
Research & Ideas

Planning for Surprises

illusions and overcommitment, as well as the tendency to stick with the status quo and to discount the future. Organizational vulnerabilities arise because of structural... View Details

Keywords: by Martha Lagace

March 1996 (Revised October 1997)
Case

Dewar's (B): Preliminary Results of the Repositioning Campaign

By: Alvin J. Silk and Lisa Klein Pearo

Reports the strategic choices made by Dewar's and briefly describes the implementation of the campaign from its launch in September 1993 through September 1995. View Details

Keywords: Product Positioning; Marketing Strategy; Advertising Campaigns; Food and Beverage Industry

May 2000
Case

J & B

Michael Stoner finds himself called upon to reposition a once venerable and highly profitable brand of Scotch whisky. He must find a cultural trend. View Details

Keywords: Demand and Consumers; Product Positioning; Culture; Food and Beverage Industry

April 2021
Teaching Note

Drinkworks: Home Bar by Keurig

By: Sunil Gupta and Jonathan Levav

Teaching Note for HBS Case No. 521-010. In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch... View Details

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