New Product Diffusion - Publications - Faculty & Research

23 Sep 2024
Blog Post

2024 Summer Internships in Business & Environment

joining HBS. Brett Atkinson (MBA 2025, Section H), Summer Internship: Business Development Intern, Lithios, Inc Lithios is a venture-backed start-up commercializing a new electrochemical platform for producing sustainable, low-cost... View Details

Adolphus W. Green

Green was instrumental in organizing over 40 Midwestern bakeries to form the National Biscuit Company in 1898, which became the basis for the present day Nabisco. When Green organized the firm, its only product was a cracker, the Uneeda... View Details

Keywords: Food & Tobacco

03 Jun 2019
Blog Post

9 Lessons from the Class of 2019

Robin Hood Army has been introduced into new countries including Indonesia, Nigeria, and Chile. Locally, he could be seen leading groups of students after section events to Harvard Square to deliver leftover food to homeless people in the... View Details

20 Feb 2006
HBS Case

Oprah: A Case Study Comes Alive

rejections personally because their requests were merely a few among the thousands of pieces of mail that Harpo Productions received every week. The experience also taught them the value of teamwork and the necessity of not allowing each... View Details

Keywords: by Martha Lagace; Consumer Products; Consumer Products; Consumer Products

Profile

Nathalie du Preez

career? I grew up in South Africa, was educated in the U.S., and have also lived and worked in the U.K., France and India. After HBS I was looking for a career that could provide similar international opportunities. In September 2010, I started working at... View Details

Keywords: Consumer Products

Web

Annual Report 2016 - Annual Report 2016

students applied the tools of design thinking (customer observation, brainstorming, and prototyping) to develop new products and services for global partner companies in locations ranging from China and... View Details

William B. Bell

Bell diversified American Cyanamid, developing the company into the 5th largest producer of chemicals in the U.S., manufacturing over 5,000 products. Bell developed new processes for the commercial View Details

Keywords: Chemicals & Industrial

05 May 2003
What Do You Think?

Is This a Golden Era for Marketing Productivity?

percent of new products fail within five years ... To the extent that a few, well-chosen customers might provide valuable insights into what would improve the quality of life, Professor Zaltman's ideas might... View Details

Keywords: by James Heskett

Bert S. Cross

Cross spent over 40 years with 3M and was known as a “builder of businesses.” He successfully commercialized several new product lines including Scotchlite and Thermo-Fax copying machines. During his tenure,... View Details

Keywords: Fabricated Goods

Profile

Matt Thurmond

certification or outside brand partnership to make it work." For the summer, Matt will be interning at Google in the Bay area as a member of their online advertising team. This role is a good steppingstone to his greater ambition: "I want a broader leadership... View Details

11 Feb 2002
Research & Ideas

Guts and Bliss: The Entrepreneur’s Journey

intelligence, persistence, fun, humanity, and courage. Many people may say that career paths should be straight and perfectly planned, Applegate added. "Forget it! The best careers are those that kind of weave and bend." Out The Window The best ideas for... View Details

Keywords: by Martha Lagace

23 Jun 2003
Research & Ideas

Psychology, Pathology, and the CEO

across divisions, and members discovered areas in which they could combine forces to tackle new business opportunities. Gillette's complex organizational matrix meant that many operations issues arose at the intersection of groups—for... View Details

Keywords: by Rosabeth Moss Kanter

01 Jun 2009
News

Insights from the Post-Macho Workplace

ELY: Drilling down for valuable perspectives on how gender issues affect efficiency, safety, and productivity in the workplace. Field-based research can take HBS faculty members to some unusual places. Professor Robin Ely’s recent working... View Details

Keywords: Deborah Blagg; Colleges, Universities, and Professional Schools; Educational Services; Oil and Gas Extraction; Mining

03 Oct 2024
Blog Post

Van den Ende Rozen

In January 2024, Professors Willy Shih and Mike Toffel led 45 HBS MBA students on site visits to witness the energy transition and innovative sustainable production activities throughout Denmark and the Netherlands, in the second year of... View Details

Web

The Experience | Information Technology

experience. You can see when participants raise their hands, when they lean into the discussion, and when they’re not fully engaged. It’s online teaching and learning, on a whole new level. Seamless program delivery Behind the scenes, a... View Details

01 Mar 2013
News

A Healthy Profit

of Antares is to harness the power of private enterprise to promote public health." As part of its research and educational activity, Antares deploys joint HBS and HSPH student field-study teams around the world to work with health View Details

Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services; Health, Social Assistance

17 Apr 2017
Research Event

The Most Pressing Issues for Platform Providers in the Sharing Economy

trying to woo the company with the most market share, Easterly advised; woo the #9 player in the industry who wants to be #1 someday. “If you can’t get new supply then focus on the most hungry supply,” Easterly said. Related Reading: When... View Details

Keywords: by Carmen Nobel; Service

01 Apr 1998
News

Short Takes

development cycles and can't respond in mid-project to changing customer needs. But there's a solution to this dilemma, according to HBS assistant professor Stefan H. Thomke and Donald G. Reinertsen (MBA '79) of Reinertsen & Associates in California. In a working paper... View Details

Keywords: Garry Emmons and Caroline Chauncey

John D. Nichols

promoted innovation, resulting in over 100 new product patents and line extensions. During his tenure as CEO, Nichols generated a tenfold increase in revenues from $450 million to $4.1 billion and regularly... View Details