New Product Adoption - Publications - Faculty & Research - Harvard Business School

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March 2002 (Revised January 2003)
Case

Microsoft: Positioning the Tablet PC

By: Youngme E. Moon and Christina L. Darwall

Microsoft is preparing for the launch of the Tablet PC, which allows users to use a pen (stylus) to run Windows and Windows applications, annotate documents, and create handwritten documents for later reference or even conversion to text. Microsoft's original equipment... View Details

Keywords: Technological Innovation; Product Positioning; Market Entry and Exit; Information Infrastructure; Applications and Software; Computer Industry

Web

Courses by Faculty Unit - Course Catalog

Negotiations, and the Nature of Expertise Zoe Cullen Shikhar Ghosh Spring 2025 Q4 1.5 Product Management Sara McKinley Torti Spring 2025 Q3 1.5 Public Entrepreneurship (also listed under General Management) Mitchell Weiss Fall 2024 Q1Q2... View Details

January 2015 (Revised November 2016)
Case

La Martina: Leveraging Polo's Luxury Lifestyle

By: Anat Keinan, Maria Fernanda Miguel and Sandrine Crener

Founded in 1984 in Buenos Aires, Argentina, La Martina has grown from a high-end polo equipment company into a global fashion brand with operations in 56 countries. Polo, which is not only a sport but also a way of life, is at the core of the brand DNA. Polo is a... View Details

September 2019
Case

Teaming Up to Win the Rail Deal at GE (A)

By: Amy Edmondson, Ranjay Gulati and Rachna Tahilyani

In 2012, Nalin Jain, then head of GE aviation for South Asia, was given the added responsibility for GE’s transportation business in India, including bidding for a $2.5 billion contract to manufacture, service and maintain 1,000 diesel locomotives for state owned... View Details

Keywords: Recruitment; Selection and Staffing; Human Capital; Groups and Teams; Leadership Style; Leading Change; Organizational Design; Organizational Structure; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; United States; India

February 2020 (Revised June 2020)
Background Note

China Commerce 2020

By: William R. Kerr, Daniel O'Connor and Nathaniel Schwalb

China's digital commerce platforms engage billions of consumers daily across a number of routine tasks from banking, retail purchases, travel, gaming, payments, and more. These platforms are the most sophisticated/informed and highest performing/capable in the world.... View Details

Keywords: Platforms; Strategy; Leadership; E-commerce; Digital Platforms; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; China

November 2000 (Revised November 2005)
Case

Tellme Networks, Inc.

By: Thomas R. Eisenmann and Nicole Tempest

Tellme, an early-stage, venture-backed company based in Silicon Valley, leverages speech-recognition technologies to provide: 1) a "voice portal" with news and other information accessible through any telephone, and 2) turnkey application development and hosting... View Details

Keywords: Entrepreneurship; Digital Platforms; Business Conglomerates; Business Startups; Internet and the Web; Venture Capital; Technology Adoption; Internet and the Web; Brands and Branding; Information Technology; Telecommunications Industry; Technology Industry

07 Sep 2021
Research & Ideas

Who Pays For Wildfire and Hurricane Damage? Everyone.

New Mexico homeowners might think their inland location buffers them from the financial toll of climate change, but they’re still paying for climate-related property damage occurring in coastal states. New research finds that homeowners in New Mexico and other states... View Details

Keywords: by Kristen Senz; Insurance

19 Oct 2021
Research & Ideas

Fed Up Workers and Supply Woes: What's Next for Dollar Stores?

stores,” which now outnumber all of the Starbucks and McDonald’s in the United States combined. They will account for 40 percent of all new store openings this year, according to a Coresight Research report. Willy Shih, the Robert and... View Details

Keywords: by Christine Pazzanese, Harvard Gazette; Retail

31 Mar 2009
First Look

First Look: March 31, 2009

Farmers may grow crops for local consumption despite more profitable export options. DrumNet, a Kenyan NGO that helps small farmers adopt and market export crops, conducted a randomized trial to evaluate its impact. DrumNet services... View Details

Keywords: Martha Lagace

04 Dec 2023
Blog Post

My Summer of Joy with the National Parks Service

WWII planes, boat docks, and everything in between. My role was to help them design a more sustainable operating and funding model to ensure their long-term viability within the park service. Before I started at HBS, I was a medical device engineer working on View Details

09 Dec 2014
First Look

First Look: December 9

Publications December 2014 Academy of Management Journal Harnessing Productive Tensions in Hybrid Organizations: The Case of Work Integration Social Enterprises By: Battilana, Julie, Metin Sengul, Anne-claire Pache, and Jacob Model... View Details

Keywords: Sean Silverthorne

Web

Business Economics Online Course | HBS Online

of network effects through various case studies helped me see market opportunities through an entirely different lens. The market knowledge I acquired helped me refine and expertly craft research reports. Asher Salik Student at New York... View Details

28 Mar 2024
Blog Post

IFC India: RMZ EcoWorld

includes materials, like steel and cement, as well as energy to support the building process. RMZ has a target to reduce embodied carbon by 44% in new developments, but they expressed that the path to this goal is complicated by lack of... View Details

01 Mar 2014
News

Generation Next

its relationship with external advisers. While working on strategy for the group's consumer products division in 2008, her team hired Bain & Co. to help lay out a five-year road map. At the time, Bain was relatively View Details

Keywords: Mark Bergen; Godrej Group; Management

20 Jan 2023
News

Free Spirits

a beginning, a middle, and a finish. Their ready-to-drink cocktails are naturally low in sugar and calories (less than 2 grams and 35 calories). They are bottled and labeled with a sense of sophistication that would feel right at home on any elegant bar cart. With its... View Details

Keywords: Jen McFarland Flint; Food Services and Drinking Places; Hospitality

15 Oct 2007
Research & Ideas

Businesses Beware: The World Is Not Flat

expansion," Ghemawat argues. While identifying similarities from one place to the next is essential, effective cross-border strategies will take careful stock of differences as well. An expert on global strategy, Ghemawat lays out an action plan for business in... View Details

Keywords: by Martha Lagace

28 Oct 2022
Blog Post

Latina Women in Leadership: Shirley Verónica Cardona (MBA 2012)

scale. HBS played a critical role in equipping me with a general management skill set. The case method, specifically, prepared me to confidently take on work across new industries from consumer goods to travel & tourism to EdTech as... View Details

Web

Launching Tech Ventures | HBS Online

“It’s an eye-opening course that enlightens the path for future founders, joiners, or investors.” Roman Ignatenko Launching Tech Ventures Participant Equip yourself with the skills to join an early- or growth-stage startup in a product... View Details

14 Jul 2003
Research & Ideas

Understaffed and Overworked: What Now?

Meet Cheryl Andrus: Manager. Survivor. A vice president responsible for corporate and product marketing at FranklinCovey in Salt Lake City, Andrus was asked in August 2002 to also take charge of one of the company's business lines. Along... View Details

Keywords: by Paul Michelman

14 Mar 2024
Blog Post

IFC India: SELCO - Last Mile Solar Powered Energy for Rural India

for the unique requirements of low-income urban and rural communities through conducting needs assessments for various customer segments, like street vendors, midwives, and farmers. Through experimentation and customer feedback, they have refined their View Details

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