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  • 2015
  • Working Paper

Build It, Buy It or Both? Rethinking the Sourcing of Advertising Services

By: Alvin J. Silk and Marta M. Stiglin
This paper provides an update on the current state of in-house agencies. Whereas traditional consideration of internalizing advertising services was framed as a binary choice of build or buy, today's advertisers frequently pursue hybrid policies of build and buy to... View Details
Keywords: Management Practices and Processes; Advertising
Related
  • Web

Your Social Entrepreneurship checklist | Social Enterprise | Harvard Business School

registration takes place in the fall and spring. Spring Take required first year course: The Entrepreneurial Manager: All students take the Required Curriculum course, The Entrepreneurial Manager , to build... View Details
  • Web

HBS - Financials | Supplemental Financial Information

a nonprofit, wholly owned subsidiary of the University. HMC has managed the Harvard endowment portfolio since 1974. Its mission is to ensure the University has the financial resources to confidently maintain View Details
  • 11 Feb 2020
  • Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

Although adoption of artificial intelligence (AI) and machine learning (ML) for the enterprise is still in the early days, the technology has matured enough for entrepreneurs to start gathering inspiration View Details
Keywords: by Rocio Wu
  • Web

Documenting the Wartime Effort | Baker Library | Bloomberg Center | Harvard Business School

Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography Documenting the Wartime Effort... View Details
  • 19 May 2009
  • First Look

First Look: May 19, 2009

structured approach to managing the quality of clinical care. This case describes Intermountain's system for improving clinical performance that makes use of the organization's extensive set of standardized clinical protocols View Details
Keywords: Martha Lagace
  • 21 Jun 2011
  • First Look

First Look: June 21

characterizes the financial world. They also overlook the role of natural selection. To be sure, natural selection in the financial world is not exactly analogous to the processes first described by Darwin View Details
Keywords: Sean Silverthorne
  • 07 May 2007
  • Research & Ideas

Rediscovering Schumpeter: The Power of Capitalism

term. He wrote an article in 1943 in which he speaks of "venture capital." Q: Capitalism, Socialism and Democracy is perhaps Schumpeter's best-known work. What makes it so rich and provocative even... View Details
Keywords: by Sean Silverthorne; Education
  • 01 Dec 2019
  • News

Remix

running throughout—you have to page back to an earlier chapter of Dixon’s life, in 2017. That’s when the bottom dropped out. That fall, she was raising money for a tech/beauty startup called EverythingDid, designed to help women and girls... View Details
Keywords: Jen McFarland Flint; photographed by Chris Sorensen; #MeToo; DefJam; Arts, Entertainment
  • Web

Nonprofit Strategy & Governance | Social Enterprise | Harvard Business School

measurement to drive innovation and have an outsized impact in a rapidly changing world. Strategic Perspectives in Nonprofit Management Designed to strengthen the capacity of nonprofit CEOs View Details
  • 15 Oct 2012
  • Research & Ideas

Why Business IT Innovation is so Difficult

come together." The first step, she says, is "treating it as an innovative process. Understand that there's uncertainty and put processes in place to manage it." When firms... View Details
Keywords: by Maggie Starvish
  • 01 Sep 2006
  • News

Marketing Giant Ted Levitt Remembered

was 81 years old. Levitt taught thousands of HBS students during his tenure at the School from 1959 to 1990. A scholar of international renown, he changed the way marketing was studied and practiced in... View Details
Keywords: Business Schools & Computer & Management Training; Business Schools & Computer & Management Training
  • 21 Mar 2017
  • First Look

First Look at New Research, March 21

in press Academy of Management Journal Compromised Ethics in Hiring Processes? How Referrers’ Power Affects Employees’ Reactions to Referral Practices By: Delfer-Rozin, R., B. Baker, View Details
Keywords: Sean Silverthorne
  • 01 Dec 2014
  • Research & Ideas

The Big Influence of Small Countries in the United Nations Secretariat

organization, has some 43,000 employees worldwide, most of the strategic decisions are made by 80 or so senior officials. Headed by the secretary-general, the Secretariat plays key roles in agenda-setting for various deliberative UN organizations View Details
Keywords: by Michael Blanding
  • Web

Harvard Environmental Centers - Business & Environment

that address all aspects of the climate crisis. Digital, Data, and Design Institute at Harvard - Climate and Sustainability Impact Lab The mission of the lab is to advance our understanding of how digital... View Details
  • Web

Bibliography – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

York: Macmillan, 1933. Mayo, Elton. The Social Problems of an Industrial Civilization . Boston: Harvard University, Graduate School of Business Administration, 1945. Roethlisberger, Fritz Jules and W.J. Dickson with the assistance of... View Details
  • Blog

What Black Executives Really Want

be in the C-suite someday, and I don't see examples of people who have done that, I will have fears about pursuing that goal. Keep in mind that Black executives make up 3% of management positions in finance... View Details
  • 03 May 2010
  • Research & Ideas

What Is the Future of MBA Education?

we heard in our interviews was the need for MBA students to cultivate greater self-awareness. Executives said, "The more an MBA understands his or her impact on others and vice-versa, the more effective he or she will be." The second... View Details
Keywords: by Martha Lagace; Education
  • 10 Mar 2015
  • First Look

First Look: March 10

  Publications February 2015 Academy of Management Review Reflections on the 2013 Decade Award: "Exploitation, Exploration, and Process Management: The Productivity... View Details
Keywords: Carmen Nobel
  • 03 May 2016
  • First Look

First Look, May 3, 2016

Effectively By: Casciaro, T., F. Gino, and M. Kouchaki Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51004 February 2016 Journal of Accounting & Economics Labor Unemployment Insurance... View Details
Keywords: Sean Silverthorne