Publications

25 Feb 2020
News

Alumni and Faculty Books for March 2020

Press In Leading in the Digital World, Amit Mukherjee argues that since digital technologies are changing everything else, how could they not change leadership ideologies and styles? Offering a radical rethinking of leadership, Mukherjee... View Details

April 2005 (Revised February 2006)
Case

Monster Networking

By: Thomas R. Eisenmann and David Andrew Vivero

The management at Monster.com, the leading U.S. provider of online recruitment services, must decide how to proceed with Monster Networking (MN), a new business launched in late 2003. MN helps users identify other individuals who can offer career advice. Monster.com... View Details

Keywords: Digital Platforms; Internet and the Web; Social and Collaborative Networks; Recruitment; Service Industry; Employment Industry; United States

July 2001 (Revised December 2001)
Case

WeServeHomes.com

ServiceMaster, a Fortune 500 supplier of home services such as Terminex, Trugreen (lawn care), and MerryMaids, has a 50% interest in an Internet start-up designed to attract new customers to its services and help service providers improve quality and lower costs.... View Details

Keywords: Organizational Change and Adaptation; Internet and the Web; Information Technology; Service Operations; Service Delivery; Service Industry

01 Aug 2001
News

Ray A. Goldberg (MBA '50)

In June, the School conferred its highest honors, the Distinguished Service Award and the Alumni Achievement Award, on four professors emeriti and five alumni, respectively. This is a profile of a Distinguished Service honoree. Ray Goldberg was a young HBS lecturer in... View Details

Keywords: Alumni Achievement Award; John H. Davis; Agriculture; Scientific Research and Development Services

01 Jun 1998
News

José Royo

José Royo leaves footprints nearly everywhere he goes. A native of Spain, Royo was studying for his Ph.D. in East Asian studies at Harvard when he applied for a support job in information technology at the... View Details

Keywords: Eileen McCluskey; photograph by Webb Chappell

May 2024
Case

Pernod Ricard: Uncorking Digital Transformation

By: Iavor Bojinov, Edward McFowland III, François Candelon, Nikolina Jonsson and Emer Moloney

This case study explores the opportunities and challenges of the digital transformation journey of French wine and spirits company Pernod Ricard. As part of the transformation, the company launched four key digital programs (KDPs) aimed at using data and artificial... View Details

Keywords: Business Organization; Business Divisions; Talent and Talent Management; Global Strategy; AI and Machine Learning; Analytics and Data Science; Digital Transformation; Digital Strategy; Advertising; Sales; Organizational Culture; Product Development; Decision Making; Technology Adoption; Alignment; Expansion; Food and Beverage Industry; France; Europe

Keywords: Professor Amy C. Edmonson; Professor Boris Groysberg; Professor Josh Lerner; Teaching Fellow Ann Leamon; Professor Leslie A. Perlow; Professor of Management Practice Felda Hardymon;; social media; Finance

01 Jun 2012
News

Faculty Books

groups don’t learn naturally—because of interpersonal fear, irrational beliefs about failure, groupthink, problematic power dynamics, and information hoarding—Edmondson shows how to overcome these barriers. She explains how collaborative... View Details

February 2003
Case

Dubai Ports Authority (A)

The Dubai Ports Authority (DPA) wishes to digitize many of the documents it shares with its external partners, including shipping lines and agents, merchants, and the country's customs authority. DPA also wishes to automate the many document transmissions related to... View Details

Keywords: Communication Technology; Information Technology; Cooperation; Globalized Markets and Industries; Shipping Industry; Dubai

01 Jun 1996
News

New Initiatives in MBA Recruiting

In a three-pronged effort focusing on technology, summer recruiting activities, and fall interviewing, MBA Career Services is launching new services to support MBA students and recruiters in the job search process. Technology Enhances... View Details

February 2022
Teaching Note

Borusan CAT: Monetizing Prediction in the Age of AI

By: Navid Mojir

Teaching Note for HBS Case No. 521-053. View Details

Keywords: Monetization Strategy; Artificial Intelligence; Forecasting and Prediction; Applications and Software; Technological Innovation; Marketing; Segmentation; AI and Machine Learning; Construction Industry; Turkey

September 2020 (Revised February 2024)
Teaching Note

Artea (A), (B), (C), and (D): Designing Targeting Strategies

By: Eva Ascarza and Ayelet Israeli

Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and... View Details

Keywords: Targeted Advertising; Targeting; Race; Gender; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Technology Industry; Technology Industry; Technology Industry; United States

06 Sep 2012
News

Fashion-Forward

information for industry executives and fashionistas alike. Amed, who made British GQ’s list of the 100 most influential men in Britain in 2011, attributes much of that success to the relationships he developed at HBS. “I was uncertain... View Details

Keywords: fashion; apparel; Information; Information; Information; Information

November–December 2020
Article

Rethinking the On-Demand Workforce

By: Joseph B. Fuller, Manjari Raman, Allison Bailey and Nithya Vaduganathan

As companies struggle with chronic skills shortages and changing labor demographics, a new generation of talent platforms, offering on-demand access to highly trained workers, has begun to help. These platforms include marketplaces for premium expertise (such as Toptal... View Details

Keywords: Talent Acquisition; Platforms; Skilled Labor Recruitment; Gig Economy; Talent and Talent Management; Selection and Staffing; Internet and the Web; Strategy; Digital Platforms