Publications

Find at Harvard

January 2009 (Revised July 2010)
Case

iZumi

By: Robert F. Higgins, Jacob Ian Broder-Fingert, Eliot Sherman and Sidhartha Palani

Presents the issues faced while building an innovative company in an emerging space with new intellectual property from the perspective of a venture capitalist. Beth Seidenberg, a partner at the venture capital firm Kleiner Perkins Caufield & Byers (KPCB), had helped... View Details

Keywords: Entrepreneurship; Venture Capital; Globalized Markets and Industries; Innovation and Management; Intellectual Property; Rights; Genetics; Financial Services Industry; Health Industry

January 1998 (Revised May 1999)
Case

General Scanning, Inc. (B)

By: H. Kent Bowen, Sean McClenaghan and Charles Tillen

After meeting with a mediator, Montagu and Davis decided their goals were not in accordance, and Davis left General Scanning. Montagu and Brosens wrote three-year objectives for the company and proceeded to search for a new professional manager. Chuck Winston took on... View Details

Keywords: Business Units; Restructuring; Change; Business or Company Management; Ownership Stake; Strategic Planning; Hardware

September 2023
Teaching Note

CMA CGM: Reducing the Carbon Footprint of Container Shipping

By: Willy Shih

Teaching Note for HBS Case No. 623-006. Marine transport is the most cost-effective way to move large volumes over long distances, and container shipping is the backbone of international trade in goods. Yet shipping contributed 3% of worldwide greenhouse gas emissions,... View Details

Keywords: Greenhouse Gas Emissions; Ship Transportation; Environmental Sustainability; Environmental Regulation; Trade; Energy Conservation; Transportation Industry; Shipping Industry; Europe

07 Nov 2022
News

Victoria’s Secret Buys Alumni-Founded Adore Me

Today, the Journal notes, Adore Me “has more than 1.2 million customers who purchase its products online through monthly subscriptions and one-time buys.” Victoria’s Secret CEO Martin Waters noted that Adore Me is “significantly further advanced in the way that they... View Details

Keywords: Clothing and Clothing Accessories Stores; Retail Trade

July 2008
Case

Hilton Hotels: Brand Differentiation through Customer Relationship Management

By: Lynda M. Applegate, Gabriele Piccoli and Chekitan Dev

This case analyzes the Hilton Hotels Corporation's CRM strategy at a key juncture in its history, immediately after the firm has been taken private by Blackstone. The case provides students with a comprehensive history of the evolution and IT enablers of Hilton's CRM... View Details

Keywords: Customer Relationship Management; Marketing Strategy; Privatization; Performance Evaluation; Information Technology; Accommodations Industry

18 Sep 2017
News

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

09 Oct 2001
Research & Ideas

Driven: How Human Nature Shapes Organizations

design process. This design rule is easy to state, but it is difficult to follow for two basic reasons. First, some core production technologies are less amenable to applying the rule than others. Second, organizations have a tendency to... View Details

Keywords: by Paul Lawrence & Nitin Nohria

January 2023 (Revised January 2023)
Case

Belden and Digital Transformation: From Product Sales to Solutions Sales

By: Frank V. Cespedes and Amy Klopfenstein

This case concerns the industrial automation division at Belden, a hardware manufacturer. While Belden historically sold products such as cables, wires, and other networking devices, EVP of Industrial Automation Ashish Chand recognized that IT vendors were entering the... View Details

Keywords: Implementation; Sales Cycle; Digital Transformation; Sales; Product Positioning; Business Model; Market Entry and Exit; Customer Focus and Relationships; Business and Stakeholder Relations; Supply and Industry; Technology Industry; North America; United States

Fall 2018
Article

The Value of Fit Information in Online Retail: Evidence from a Randomized Field Experiment

By: Santiago Gallino and Antonio Moreno

Online channels generate frictions when selling products with nondigital attributes, such as apparel. Customers may be reluctant to purchase products they have not been able to try on, and those customers who do purchase may return products when they do not fit as... View Details

Keywords: Supply Chain Information; Fit Uncertainty; Online Retail; Randomized Field Experiment; Virtual Fitting Room; Digital Retail; Customization and Personalization; Internet and the Web; Value; Performance Improvement; Apparel and Accessories Industry; Retail Industry

Find at Harvard

23 Jun 2022
News

All Those Zoom Meetings May Boost Connection and Curb Loneliness

2017
Chapter

Entrepreneurship, Policy, and the Geography of Wind Energy

By: Geoffrey Jones

This study examines the geography of the global wind energy industry before 2000. Between 1980 and 2000, the global generating capacity of wind power grew from 13 megawatts to 17,400 megawatts, but two-thirds of that capacity was in Denmark, Germany, Spain, and the... View Details

Keywords: Wind Power; Business And Government; Renewable Energy; Entrepreneurship; Geography; Business and Government Relations; Policy; Business History; Green Technology Industry; Green Technology Industry; Asia; Europe; United States

Find at Harvard

Web

The 20th Century Zeitgeist - Leadership

each coming into play to a varying degree at different times. The best leaders can sense the winds of change and adapt with the times. Great American Business Leaders: 1910s 1920s 1930s 1940s 1950s 1960s 1970s 1980s 1990s the 20 th Century Zeitgeist Demographics... View Details

09 Jan 2023
News

Alumna Leads Biggest Ever Debut for a Woman-led Hedge Fund

"SurgoCap will use data science to invest around the theme of how technology can enhance other sectors such as financials, industrials, health care and enterprise data, according to people familiar with the matter," the article notes.... View Details

Keywords: Funds, Trusts, and Other Financial Vehicles; Finance

Web

Leadership Transitions | Baker Library | Bloomberg Center | Harvard Business School

also an area of heavy growth. As the 1980s ushered in the rise of high-tech research and start-ups, Lehman Brothers, Kuhn, Loeb & Co. helped finance Cetus, an early biotech firm, as well as Intel, which created the first microprocessor. Advances in computer View Details

March 2023
Case

Ransomware Attack at Colonial Pipeline Company

By: Suraj Srinivasan and Li-Kuan Ni

On the morning of May 7, 2021, Colonial Pipeline Company became aware that the company had been the victim of a malicious ransomware attack that had stolen and locked up company data. The extortionists demanded 75 bitcoins (worth about $4.4 million at the time) in... View Details