Product Development Strategy - Publications - Faculty & Research - Harvard Business School

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July–August 2016
Article

The Decoupling Effect of Digital Disruptors

By: Thales S. Teixeira and Peter Jamieson

A new wave of Internet startups is disrupting established businesses by the process of “decoupling.” In this article, the authors discuss how these new digital disruptors allow consumers to benefit from one activity (e.g., watching shows) without incurring the cost of... View Details

Keywords: Competition; Internet and the Web; Business Startups; Product Marketing; Customization and Personalization

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March 2025 (Revised April 2025)
Case

Perplexity: Redefining Search

By: Suraj Srinivasan, Michelle Hu, Sriraghav Srinivasan and Radhika Kak

By early 2025, Perplexity had rapidly evolved from a modest startup into a popular "answer engine" valued at $9 billion. The company had boldly positioned itself as the disruptor to Google aiming to redefine search for the AI age. Through novel AI... View Details

Keywords: AI and Machine Learning; Venture Capital; Innovation Leadership; Technological Innovation; Internet and the Web; Business Startups; Competitive Strategy; Business Model; Technology Industry; United States

20 Oct 2020
Blog Post

Exploring Technology and Public Impact Through the HBS/HKS Joint Degree Program

impact. Along the way, I’ve been able to develop my understanding through both coursework and extracurricular offerings at Harvard. My background in the tech industry Before HBS, I worked at Google, where I started in the rotational... View Details

July – August 2008
Article

When Virtue Is a Vice

By: Anat Keinan and Ran Kivetz

Choosing duty over pleasure today can cause regret down the road—whereas regret over the reverse is fleeting. Marketers of luxury products and services should consider prompting customers to predict their future feelings about choices made now. View Details

Keywords: Decision Choices and Conditions; Forecasting and Prediction; Moral Sensibility; Marketing Strategy; Consumer Behavior; Emotions; Luxury

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31 Jan 2018
Blog Post

Tiffany Nida’s Amazon Journey: “I Continue to Grow Because They Keep Giving Me Responsibility.”

At Amazon, Tiffany Nida (HBS MBA 2012) leads a fifteen-person team in her current role as Senior Manager, Product Management, in one of the company’s frontier business segments, Amazon Transportation. Her five-and-a-half year tenure... View Details

Keywords: Technology

September 2020 (Revised December 2020)
Case

Siba Mtongana: A Pioneering Chef in South Africa

By: Boris Groysberg, Susan Seligson, Katherine Connolly Baden and Robin Abrahams

For Siba Mtongana, South African celebrity chef, the year 2020 was fraught with challenges and unknowns. Her brand was strong and she was certain it would survive. But as she fine-tuned her growth and innovation strategy in a shaky, unpredictable economy in the midst... View Details

Keywords: Food; Crisis Management; Health Pandemics; Growth and Development Strategy; Food and Beverage Industry; South Africa

April 1997 (Revised May 1997)
Case

Mercer Management Consulting's "Grow to Be Great" (A): The Growth Initiative

By: Dorothy A. Leonard and Carin-Isabel Knoop

In late 1994, James Down, member of Mercer's Executive Committee, has to decide whether or not he should push ahead with the writing and publication of a book on growth--at a time when the more successful business publications focus on reengineering and cost cutting.... View Details

Keywords: Technological Innovation; Organizational Culture; Business Growth and Maturation; Knowledge Management; Product Development; Information Publishing; Books; Consulting Industry; Publishing Industry

March 2023 (Revised June 2025)
Case

Close Concerns: Diabetes Research and Advocacy

By: Regina E. Herzlinger and Brian L. Walker

Diagnosed with diabetes at the age of 18, Kelly Close understood the importance of balancing consistency and iteration. This principle had also informed her professional work, which started with a rapid promotion from financial analyst at Goldman Sachs to an analyst... View Details

Keywords: Diabetes; Health; Health Care; Health Care And Treatment; Health Care Outcomes; Health Care Industry; Knowledge Dissemination; Outcome or Result; Equality and Inequality; Business Model; Entrepreneurship

March 2012
Article

Enriching the Ecosystem

By: Rosabeth Moss Kanter

To remain a leader in innovation, the United States needs the support of foundational institutions that help seed, grow, and renew enterprises. Historically, these institutions-such as universities, venture creators, labor markets, and job-training programs-have tended... View Details

Keywords: Innovation and Invention; Organizations; Research and Development; Social and Collaborative Networks; Growth and Development Strategy; United States

Research Summary

Output and asset price fluctuations

What are the sources of business cycles? How are these shocks propagated in the economy? Why are their effects so persistent? How can we explain asset price fluctuations? How are shocks transmitted internationally?To study these questions, I have developed a series... View Details

2016
Chapter

Ignore, Avoid, Abandon, and Embrace: What Drives Firm Responses to Environmental Regulation?

By: David F. Drake and Robin L. Just

A regulator's ability to incentivize environmental improvement among firms is vital in achieving long-term sustainability. However, firms can and do respond to environmental regulation in a variety of ways: complying with its intent; avoiding the regulation by... View Details

Keywords: Sustainability; Environmental Operations; Regulation; Cost vs Benefits; For-Profit Firms; Operations; Environmental Sustainability

October 2001 (Revised December 2004)
Case

Chiang-Sho Ltd.

Chiang-Sho Ltd. is a joint venture producing agricultural machinery in China. The CEO must decide how to respond to pressure from the Chinese partner--also the joint venture's largest customer--to increase production and lower prices. The CEO must choose either a... View Details

Keywords: Joint Ventures; Business Strategy; Manufacturing Industry; China

2024
Working Paper

Cephalosporins—Fighting Hospital Infections: Case Histories of Transformational Advances

By: Amar Bhidé, Srikant Datar and Katherine Stebbins

This case history describes the development of three generations of cephalosporins – antibiotics that have significantly reduced hospital infections. Specifically, we chronicle how: 1) Early (pre-cephalosporin) antibiotics were developed in the first half of the 20th... View Details

Keywords: Health Care and Treatment; Technological Innovation; Innovation Strategy; Technology Adoption; Collaborative Innovation and Invention; Innovation and Invention; Governing Rules, Regulations, and Reforms

December 2014 (Revised October 2017)
Case

Dow: Breakthroughs to World Challenges

By: Michael E. Porter, Mark R. Kramer and Annelena Lobb

Dow had adopted the "Breakthroughs to World Challenges" (BWC) program as part of its ten-year 2015 Sustainability Goals. BWC was an internal award recognizing products that effectively addressed one of five world challenges: energy and climate change, sustainable water... View Details

Keywords: Value Creation; Strategy; Social Issues; Entrepreneurship

June 2001 (Revised February 2002)
Case

Rambus, Inc.: Commercializing the Billion Dollar Idea (A)

Rambus, Inc. was founded to develop a new type of high-speed memory chip technology to enable DRAMs to keep up with ever-faster microprocessors. After developing the technology, Rambus chose an unusual licensing approach to commercialize it. This case series describes... View Details

Keywords: Technological Innovation; Competition; Commercialization; Hardware; Cooperation; Technology Industry

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24 Oct 2008
Working Paper Summaries

Platform Rules: Multi-Sided Platforms as Regulators

Keywords: by Kevin J. Boudreau & Andrei Hagiu; Technology

March 2001 (Revised May 2001)
Case

Corning 1983-1996: Transition at the Top

By: Michael J. Roberts and Michael L. Tushman

Focuses on Jamie Houghton's efforts to revitalize Corning from 1983-1996, including the development of a very strong set of values and culture. The issue centers around Roger Ackerman's rise to president, then chairman/CEO, and his drive to both change the business... View Details

Keywords: Organizational Change and Adaptation; Change Management; Organizational Culture; Management Teams; Strategy

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2020
Working Paper

Pioneer (Dis-)advantages in Markets for Technology

By: Moritz Fischer, Joachim Henkel and Ariel Dora Stern

This study sheds new light on first- and early-mover advantages in the context of product innovation. Research on this classic topic often assumes that each firm participates in the entirety of the innovation and commercialization process. However, a division of labor... View Details

Keywords: First-mover Advantage; Product; Innovation Strategy; Market Entry and Exit; Acquisition; Technology

January 2002
Case

Global Business Council on HIV/AIDS on World AIDS Day 2001, The

Explores the motivation for businesses to be concerned with the global AIDS epidemic. The formation of the council serves as an example of how business leaders are building a network of companies to develop an effective business response to AIDS-both through workforce... View Details

Keywords: Health; Social Issues; Global Strategy; Business and Community Relations; Growth and Development Strategy; Business and Government Relations; Health Industry

September 1999 (Revised October 2006)
Case

MarketSoft

By: Joseph B. Lassiter III and Diana S. Gardner

Greg Erman and Nancy Benovich-Gilby have assembled a team and selected a market for the launch of a high-potential venture based on using an Internet-based service to manage the flow of sales leads between principals and their distribution channel partners. Their... View Details

Keywords: Product Development; Planning; Sales; Management; Internet; Web Services Industry

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