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  • July 2023
  • Case

Crocs: Using Community-Centric Marketing to Make Ugly Iconic

By: Ayelet Israeli and Anne V. Wilson
In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global net revenue had increased to approximately $3.6 billion. By most accounts, Crocs had become the “it” shoe. Crocs... View Details
Keywords: Brands and Branding; Product Development; Growth and Development; Customer Value and Value Chain; Digital Marketing; Digital Strategy; Segmentation; Advertising; Consumer Products Industry; Apparel and Accessories Industry; United States
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  • March 2011 (Revised February 2014)
  • Case

Cree, Inc.: Which Bright Future?

By: David J. Collis, Mary Furey and Matthew Shaffer
After its founding in the late 1980s, Cree Inc. quickly grew into a major player in the emerging LED market. By 2007, technological improvements in LEDs had made them suitable for TV, computer, and mobile "backlighting"; and concerns over global warning led to calls to... View Details
Keywords: Cree; LEDs; Lighting Market; Clean Tech; Energy Policy; Semiconductors; North Carolina; Business Growth and Maturation; Forecasting and Prediction; Innovation and Management; Decision Choices and Conditions; Market Entry and Exit; Competitive Strategy; Corporate Strategy; Technology Adoption; Electronics Industry; Green Technology Industry; Manufacturing Industry; United States; North Carolina; Raleigh
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  • 01 Jun 2022
  • Blog Post

Five Lessons From My First Year at HBS

experiences. Professors probe insights and assumptions and encourage productive debate, and I realize that my initial viewpoint may be flawed, and that others may have more compelling arguments. What the case method has taught me is that often there isn’t a right... View Details
  • February 2005 (Revised May 2005)
  • Case

Intelliseek

Intelliseek harvests, filters, and mines the content of messages posted by consumers online and on discussion boards and blogs. For any specified consumer product brand, Intelliseek measures the volume of work-of-mouth and its valence (proportion of positive and... View Details
Keywords: Internet and the Web; Information Technology; Consumer Behavior; Knowledge Management; Marketing Reference Programs; Web Services Industry
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  • 15 Jul 2013
  • Research & Ideas

Five Imperatives for Improving Health Care

not asking those executives to provide objective information about their own organizations or specific numbers; rather, we simply wanted to capture where the industry feels most optimistic and pessimistic about delivering value,"... View Details
Keywords: by Carmen Nobel; Health
  • 01 Sep 2023
  • News

Startup Success Beyond Silicon Valley

Professor Paul Gompers visited Endeavor Saudi Arabia, a nonprofit that promotes startups in emerging markets. Pictured are Alpana Thapar and Fares Khrais (both of the Middle East and North Africa Research Center), Gompers, Lateefa Alwaalan (Endeavor Saudi Arabia), and... View Details
Keywords: Jennifer Mele
  • 28 Feb 2022
  • Research & Ideas

How Racial Bias Taints Customer Service: Evidence from 6,000 Hotels

indicate education levels. In their emails, the researchers asked the same question: “Do you have local restaurant recommendations?” "It wasn't just whether people responded to the requests that we sent; it’s that the quality of the View Details
Keywords: by Pamela Reynolds
  • Teaching

Overview

By: Ethan S. Bernstein
Professor Bernstein currently teaches a second-year MBA course in Managing Human Capital (MHC). He is also the faculty chair for the Harvard Business School Online Developing Yourself as a Leader course and teaches in a variety of executive education... View Details
  • 24 Oct 2023
  • Research & Ideas

When Tech Platforms Identify Black-Owned Businesses, White Customers Buy

backfiring,” Luca notes. Customers seek out Black-owned restaurants For the study, Yelp and Wayfair provided data on their platforms and programs. On Yelp, this included information about platform page views, phone calls, reservations,... View Details
Keywords: by Jay Fitzgerald; Food & Beverage
  • Web

Financial Accounting Online Course | HBS Online

other companies for investment purposes, and I’ve realized that I can make more informed decisions with my improved knowledge of company financials. Pankaj Prashant Medium Term Planning Engineer at Rio Tinto Prepare for the MBA classroom... View Details

    Richard F. Meyer

    Richard F. Meyer is Professor of Business Administration at the Harvard Business School. Professor Meyer received his Ph.D. from Harvard University and spent the first ten years of his career in the Management Services Division of Arthur D. Little, Inc., serving as a... View Details
    • 22 Sep 2023
    • News

    Skydeck Voices: The Most Important Person I Met at HBS

    Photo provided by Harvard University Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Who was the most important person you met at HBS? And why? This is Dan Morrell, host of Skydeck, and when my colleagues set up on Spangler Lawn during Spring Reunions... View Details
    • Research Summary

    Supply Chain Inventory Planning

    My work studies management decision-making in demand and supply planning contexts with a focus on forecasting and inventory planning decisions.  I examine these decision-making processes from both a supply chain (i.e. across firm) and an... View Details

    • Web

    Student Journey - Entrepreneurship

    How do I get information on specific industries/areas of interest? Explore HBS Initiatives and contact Baker Library for an experience staff member who can provide research guidance for your startup or recruiting efforts. Where can I get... View Details
    • Article

    Distributionally Robust Optimization and Its Tractable Approximations

    By: Joel Goh and Melvyn Sim
    In this paper we focus on a linear optimization problem with uncertainties, having expectations in the objective and in the set of constraints. We present a modular framework to obtain an approximate solution to the problem that is distributionally robust and more... View Details
    Keywords: Information Technology; Mathematical Methods; Operations
    Related
    • 10 Jan 2007
    • HBS Case

    The Challenge of Managing National Security

    private sector that, in highly turbulent environments, overly centralized organizations get overwhelmed by the informational burdens placed on them. So while it makes good political theater to give responsibility to a strongman or... View Details
    Keywords: by Garry Emmons; Service
    • 05 May 2017
    • News

    Harvard Business School Professor David A. Garvin Dies at 64

    Keywords: Management of Companies and Enterprises; Management
    • Program

    OPM Renew

    use our online form or download an application. HBS maintains all application information in strict confidentiality. We acknowledge receipt of applications via email. In the unlikely event that you do not receive an acknowledgment, please... View Details
    • 22 Nov 2010
    • Research & Ideas

    Seven Strategy Questions: A Simple Approach for Better Execution

    to survival, but it's extremely difficult to do. With change constantly surrounding us, employees often do not know where to look or how to respond. I will consider the techniques that companies such as Johnson & Johnson use to search for new View Details
    Keywords: by Robert Simons
    • Web

    Business History - Faculty & Research

    Ultimately, the Godcharles ruling enshrined the specialness of workingmen's labor contracts and rejected the use of equity principles to justify contract regulations, but the controversy also informed future labor strategies, especially... View Details