Publications

14 Dec 2021
News

What Options do Building Owners Have to Mitigate Extreme Weather Events?

11 Nov 2014
First Look

First Look: November 11

Publications November 2014 Harvard Business Review Cooks Make Tastier Food When They Can See Their Customers By: Buell, Ryan W., Tami Kim, and Chia-Jung Tsay Abstract—While existing theory suggests that... View Details

Keywords: Sean Silverthorne

24 Sep 2014
News

The People's Climate March Isn't The Beginning Of The End, It's The End Of The Beginning

April 2008 (Revised December 2008)
Case

North Goes East

By: Nicolas P. Retsinas, Daniela Beyersdorfer and Elena Corsi

In August 2006, Magnus Lofgren and Robert Provine, managing directors and co-founders of the "North Real Estate Opportunities Fund," need to decide which real estate investment the Fund should pursue as its first project. The Fund's target region, Central and Eastern... View Details

Keywords: Developing Countries and Economies; Investment Funds; Risk Management; Emerging Markets; Opportunities; Real Estate Industry; Europe

04 Sep 2024
News

Harvard Business School Announces 2024-2025 Institute for Business in Global Society Fellows

15 May 2019
Research Event

The Unconventional Capitalism That Shapes Business History

natural color of American food became standardized through the use of dyes and adroit consumer marketing. The natural color of food became a fake color; View Details

Keywords: by Geoffrey G. Jones; Education

10 Aug 2021
Blog Post

Meet the Health & Wellness Club

environment for its members to become tomorrow’s Health & Wellness industry leaders. The club seeks to build connections between members and the health & wellness community beyond HBS. Contact the... View Details

Keywords: Health-Related Services; Health Care; Consumer Products / Retail

30 Sep 2015
Research & Ideas

Political Polarization: Why We All Just Can't Get Along

A recent study suggests that America’s political polarization is driven more by incorrect beliefs and stereotypes about the other side than distaste with those people. That should be good news for those wondering how to knit polarized... View Details

Keywords: by Roberta Holland; Banking; Financial Services

08 Aug 2011
Research & Ideas

The Death of the Global Manager

Brazilian-Lebanese who serves as chairman and CEO of the Japanese and French automakers Nissan and Renault.) Managers operating in a global View Details

Keywords: by Julia Hanna

06 May 2019
News

Are You Ready for Veggie Fast-Casual?

The founder and former CEO of Panera Bread has a new lease on life. Life Alive, that is. And it’s not a lease—he’s the owner. Ron Shaich (MBA 1978), has tapped his $300 million fund, Act III Holdings, to buy... View Details

Keywords: Food and Beverage Stores; Food and Beverage Stores

February 1992 (Revised December 1992)
Case

MCI Vision (A)

By: Frank V. Cespedes

This case series focuses on divisional marketing and sales efforts concerning Vision, a new telecommunication product intended for the small business marketplace. Vision represents both a significant opportunity, and different field marketing requirements, for MCI.... View Details

Keywords: Change Management; Marketing Strategy; Product Launch; Product Development; Groups and Teams; Sales; Opportunities; Competitive Strategy

Find at Harvard

30 Oct 2019
Blog Post

Candidates Seeking Opportunities After Graduation: Lessons Learned

a personal happiness standpoint, I wanted to know the ten people I’d be interacting and spending the most time with, the person I worked for and the people I’d be working with.” “I zeroed in on the culture... View Details

Keywords: All Industries

August 1999 (Revised January 2002)
Case

Brita Products Company, The

By: John A. Deighton

Clorox's Brita skillfully exploits a tide of water safety concerns, growing a home water (filtration) business from inception to a 15% U.S. household penetration in ten years. The dilemma in the case arises as the period of increasing returns seems to be drawing to a... View Details

Keywords: Customer Value and Value Chain; Acquisition; Retention; Safety; Natural Environment; Emerging Markets; Investment Return; Equity; Demand and Consumers; United States

September–October 2022
Article

Should Your Company Sell on Amazon?: Reach Comes at a Price

By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Sabir Semerkant

Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers. In this article, the authors present a scorecard to... View Details

Find at Harvard

Register to Read

February 2021 (Revised March 2022)
Case

TikTok in 2020: Super App or Supernova?

By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien

TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea – helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors... View Details

01 Oct 2021
Blog Post

Alumni Spotlight: Career Advice from Alums Working in Climate

change, stick to your guns and seek out companies and opportunities where you can play a role in protecting the planet. Food and agriculture -... View Details

Keywords: Energy / Cleantech

May 2018 (Revised October 2019)
Case

Managing the Future of Work

By: William R. Kerr, Allison Ciechanover and Jeff Huizinga

By 2019, leaders from the public and private sector had become increasingly anxious about how advanced technologies and aging global populations could affect labor markets, workplaces, and workers’ lives. Some analysts forecasted that hundreds of millions of workers... View Details

Keywords: Labor Markets; Workplace; Employment; Technological Innovation; Demographics; Organizational Change and Adaptation; Change Management; Problems and Challenges; Opportunities