Publications

13 Nov 2019
Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

learning leverages Big Data, giving managers new tools to help unravel complex marketing puzzles and understand consumer behavior like never before. Tomomichi Amano, assistant professor in the Marketing Unit at Harvard Business School, is... View Details

Keywords: by Kristen Senz

February 2011 (Revised May 2011)
Case

Utilis: Designing, Producing, and Selling Rapid Deployment Shelters for a Troubled World

By: Herman B. Leonard, Daniela Beyersdorfer and Simon Harrow

How can a company that supplies disaster response and humanitarian agencies best handle the intrinsically unpredictable and highly volatile demand for its products? Utilis is a French supplier of rapid-deploy high-end tent solutions for civilian and military uses (such... View Details

Keywords: Business Model; Growth and Development Strategy; Demand and Consumers; Strategic Planning; Natural Disasters; Competitive Strategy; Consumer Products Industry; Industrial Products Industry; France

24 Jan 2017
First Look

First Look at New Research: January 24, 2017

By: Kerr, William R., and Ufuk Akcigit Abstract—We build a tractable growth model where multi-product incumbents invest in internal innovations to improve their existing products, while new entrants and incumbents invest in external... View Details

Keywords: Sean Silverthorne

29 Aug 2023

HBS Information Session in Houston

Join us for an in-person information session about the Harvard Business School MBA Program. This event is designed for prospective applicants to learn more about the MBA Program and life at HBS. The event... View Details

August 2001 (Revised October 2001)
Case

What a Great Idea

By: Myra M. Hart and Susan Harmeling

Charles "Chic" Thompson has created a successful business as a professional speaker, consultant, and author of two books on creativity. He is challenged to institutionalize his knowledge and brand in an organization that will outlive his involvement. This case examines... View Details

Keywords: Knowledge Management; Entrepreneurship; Management Teams; Organizational Design; Technological Innovation; Technology Adoption; Service Industry; Education Industry

06 Dec 2016
First Look

December 6, 2016

rationalize these findings in a stylized model with segmented investor clienteles and habit formation. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=51958 Harvard Business School... View Details

Keywords: Sean Silverthorne

July 2024
Case

ZEISS: Commercializing Science

By: Maria P. Roche, Carlota Moniz and Daniela Beyersdorfer

Karl Lamprecht, President and CEO of the ZEISS AG Group, mused on how far ZEISS had come in 175 years of being a pioneer in optics, and how the course he had charted since taking the helm of the company could keep it on track. In his role, he oversaw the four core... View Details

July 2021
Teaching Note

Digital Transformation 2.0: CEO Elie Girard at Atos

By: Tsedal Neeley

Teaching Note for HBS Case No. 421-024. Elie Girard has taken the helm as CEO of multinational IT giant Atos to lead the company into the next era of digital transformation. Noticing that customers’ digital needs were evolving to become even more specialized and global... View Details

Keywords: Restructuring; Leading Change; Mergers and Acquisitions; Environmental Sustainability; Organizational Change and Adaptation; Digital Transformation; Information Technology Industry

17 Jun 2014
First Look

First Look: June 17

http://ssrn.com/abstract=2444741 Cases & Course Materials Harvard Business School Case 614-058 Hospital Clínic de Barcelona No abstract available. Purchase this case:... View Details

Keywords: Sean Silverthorne

07 Jan 2002
Research & Ideas

How Marketing Can Reduce Worldwide Poverty

does marketing link the producer, the seller, and then the consumer? That's a standard paradigm in advanced Western societies. Some of the stakeholders don't seem to have a voice because we don't seek their voice.— Kash Rangan The kind of View Details

Keywords: by Martha Lagace

2007
Working Paper

Acting Globally but Thinking Locally? The Influence of Local Communities on Organizations

By: Christopher Marquis and Julie Battilana

We develop an institutional theory of how local communities continue to matter for organizations, and why community factors are particularly important in a global age. Since globalization has taken center stage in both practitioner and academic circles, research has... View Details

Keywords: Geographic Location; Local Range; Globalization; Organizational Change and Adaptation; Business and Community Relations; Power and Influence

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29 Nov 2023

HBS Information Session in Chicago

Join us for an in-person information session about the Harvard Business School MBA Program. This event is designed for prospective applicants to learn more about the MBA Program and life at HBS. The event... View Details

February 2003 (Revised April 2004)
Case

Pharmaceutical Industry, The: Challenges in the New Century

By: Stephen P. Bradley and James Weber

Provides a broad overview of the numerous internal and external forces that were driving change in the global pharmaceutical industry in 2003. These forces--including downward price pressures, political and social pressures, increased development costs, new... View Details

Keywords: Business Model; Change; Cost; Price; Globalization; Government and Politics; Brands and Branding; Industry Growth; Society; Competition; Consolidation; Technology; Pharmaceutical Industry

10 Jan 2022
Research & Ideas

How to Get Companies to Make Investments That Benefit Everyone

since little of the upside tends to flow back onto corporate balance sheets. To that end, Nagle says, “Can we design systems and regulations to allow a company to get some of those benefits?” One model for... View Details

Keywords: by Lane Lambert

07 Aug 2018
First Look

New Research and Ideas, August 8, 2018

collaborate with on this effort? Can this model be replicated at scale across the country? Purchase this case: https://hbsp.harvard.edu/product/218110-PDF-ENG Harvard Business School Case 518-079 Membership... View Details

Keywords: by Sean Silverthorne

July 1987 (Revised October 1995)
Case

Phillips 66: Controlling a Company Through Crisis

By: Lynda M. Applegate

The downstream operations subsidiary of a major U.S. petroleum company is faced with major restructuring decisions and responds by developing an Executive Information System (EIS) which allows for increased responsiveness, wider span of control, and higher levels of... View Details

Keywords: Restructuring; Information Management; Governance Controls; Organizational Design; Crisis Management; Communication; Management Teams; Growth Management; Mining Industry; Energy Industry; United States