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July 1983 (Revised September 1986)
Case

Johnson Wax: Enhance (B)

After the initial ASSESSOR indicated problems in formulation, product position, and advertising copy, Enhance was modified and retested using ASSESSOR. Compares the new results as well as presenting teaching study data. Enhance is well below predicted share. Is the... View Details

Keywords: Product Positioning; Marketing Strategy; Advertising; Product Development; Beauty and Cosmetics Industry

Article

Five Ways to Bungle a Job Change

By: Boris Groysberg and Robin Abrahams

The article focuses on career development and job change. The challenges, transaction costs, and risks associated with job moves are discussed. The authors' research with executives is noted. The mistakes in career development that job hunters make are not doing enough... View Details

Keywords: Change; Resignation and Termination; Job Search; Managerial Roles; Personal Development and Career; Strategic Planning

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May 2002 (Revised October 2002)
Case

Dell--New Horizons

By: V. Kasturi Rangan and Marie Bell

Founded in 1984, Dell Corp. has achieved phenomenal growth, and by 2000 had topped $25 billion in sales and over $2 billion in net income. In the 4th quarter of 2000, however, the PC industry's average 30-year growth rate crashed to a negative 10%. Dell must make... View Details

Keywords: History; Decisions; Product Positioning; Marketing Strategy; Framework; Globalization; Brands and Branding; Computer Industry; Technology Industry; United States

September 2007 (Revised March 2009)
Exercise

Pitch Yourself!

By: Thomas J. Steenburgh and Michael I. Norton

Helps students develop an elevator pitch for their most important asset—themselves. Before class students are asked to interview a potential employer and to develop preliminary elevator pitches. Once in class, students work through an exercise that helps them refine... View Details

Keywords: Spoken Communication; Selection and Staffing; Job Interviews; Marketing; Personal Development and Career

January–February 2018
Article

More than a Paycheck: How to Create Good Blue-Collar Jobs in the Knowledge Economy

By: Dennis Campbell, John Case and Bill Fotsch

Fifty years ago a good blue-collar job was with a large manufacturer such as General Motors or Goodyear. Often unionized, it paid well, offered benefits, and was secure. But manufacturing employment has steadily declined, from about 25% of the U.S. labor force in 1970... View Details

Keywords: Jobs and Positions; Employee Ownership; Profit Sharing; Organizational Culture

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August 2011 (Revised November 2012)
Case

Ramesh Patel at Aragon Entertainment Limited

By: Anthony J. Mayo and Joshua D. Margolis

Ramesh Patel, a high potential employee, was excited to be named to the company's New Horizons Board, a select team responsible for producing recommendations for new products or line extensions for Aragon Entertainment. Patel's co-worker and friend, Jeremy Gibson was... View Details

Keywords: Groups and Teams; Conflict and Resolution; Conflict Management; Interpersonal Communication; Spoken Communication; Communication Intention and Meaning; Jobs and Positions; Performance; Entertainment and Recreation Industry

September–October 2024
Article

How AI Can Power Brand Management

By: Julian De Freitas and Elie Ofek

Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it... View Details

Keywords: Creativity; AI and Machine Learning; Brands and Branding; Product Positioning; Customer Focus and Relationships

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18 Feb 2014
First Look

First Look: February 18

Cause of Returns to Organizational Status: Evidence from the grands crus classés of the Médoc By: Malter, Daniel Abstract—This paper addresses the recent debate about the causality of status effects and... View Details

Keywords: Sean Silverthorne

14 Nov 2005
Research & Ideas

How Can Start Ups Grow?

well." High-status organizations tend to be buffered from environmental shocks and more likely to survive adverse circumstances and perform better than low-status organizations. Organizational View Details

Keywords: by Sarah Jane Gilbert; Advertising

23 Apr 2019
Blog Post

Propel Your Career Forward with Some of Our Favorite Books

you did things differently. Rebel Talent profiles successful business owners, pilots, magicians, and military leaders to highlight how they challenged the status quo and carved... View Details

June 2025
Article

Who Benefits from Online Gig Economy Platforms?

By: Christopher T. Stanton and Catherine Thomas

Online labor platforms for short-term, remote work have many more job seekers than available jobs. Despite their relative abundance, workers capture a substantial share of the surplus from transactions. We draw this conclusion from demand estimates that imply workers'... View Details

Keywords: Gig Economy; Knowledge Workers; Online Platforms; Job Search; Governing Rules, Regulations, and Reforms; Wages; Demand and Consumers

March 1998
Teaching Note

The Job Search Workshop TN

By: David A. Thomas and Emily Heaphy

An effective catalyst for the job search, this note is an opportunity for students to focus on the "next steps" of their job search. Students are introduced to a model of career decision-making, which frames their discussion and sophisticates their understanding of the... View Details

Keywords: Decision Making; Job Search; Personal Development and Career

July 2020 (Revised September 2020)
Case

The Honor Foundation: Accessing Special Operations Talent

By: Boris Groysberg and John Masko

In 2020, The Honor Foundation (THF), a nonprofit dedicated to helping U.S. military special operators to transition into civilian careers, was facing a series of strategic challenges. THF had been founded in 2013 by former Navy SEAL trainee Joe Musselman, who observed... View Details

April 2020
Supplement

Luvo (B)

By: José B. Alvarez and Natalie Kindred

This case, a follow on to HBS No. 517-049 "Luvo," provides a brief look at changes that have occurred at Luvo, now called Performance Kitchen, since the timing of the first case (mid-2016). Set in January 2020, “Luvo (B)” touches on developments such as the company's... View Details

Keywords: Consumer Behavior; Health; Health Care and Treatment; Nutrition; Food; Strategy; Product Positioning; Product Marketing; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; United States; Canada

December 1, 2022
Article

Which Connections Really Help You Find a Job?

By: Iavor I. Bojinov, Karthik Rajkumar, Guillaume Saint-Jacques, Erik Brynjolfsson and Sinan Aral

Experiments involving 20 million people generated a surprising finding: moderately weak connects — and not strong connections — are the most useful in finding a new job. To be more specific, the ties that are most helpful for finding new jobs tend to be moderately... View Details

Keywords: Networks; Job Search

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February 2009
Case

HP: The Computer is Personal Again

By: Rajiv Lal and Cathy Ross

In September 2008, Todd Bradley, executive vice president of Hewlett-Packard Company's Personal Systems Group (PSG), gathered his thoughts before a meeting with his top executives and managers for product design and marketing. On the agenda was a discussion of... View Details

Keywords: Revenue; Product Positioning; Corporate Strategy; Computer Industry; Retail Industry

September 2017 (Revised January 2019)
Case

Public Entrepreneurs? Picking a Path

By: Mitchell Weiss and Matthew Segneri

Direct entry into government remained an uncommon post-HBS path, with only 1%–2% of recent classes going directly into the public sector. But, for public-minded MBAs, government wasn’t the sole province for public problem-solving. MBAs could join or launch companies... View Details

2010
Working Paper

Do Call Centers Promote Education? Evidence from India

By: Emily Fair Oster and Mary Bryce Millett

Over the last two decades in India there have been large increases in outsourced jobs and large increases in schooling rates, particularly in English. Existing evidence suggests the trends are broadly related. In this paper we explore how localized these impacts are;... View Details

Keywords: Job Cuts and Outsourcing; Education; Training; Geographic Location; Technology Industry; India

December 2013 (Revised October 2014)
Case

The Munich Oktoberfest: From Local Tradition to Global Capitalism

By: Juan Alcacer, Christian Bettinger and Andreas Philippi

Oktoberfest, an annual festival held in Munich (Germany) for more than 200 years, has grown in recent decades into a hugely popular event that attracts 7 million visitors annually, a large proportion of which are foreign. In fact, Oktoberfest's global appeal is so... View Details

Keywords: Value Creation; Product Positioning; Marketing Channels; Global Strategy; Food and Beverage Industry; Ohio; Munich; Brazil; Bangalore; Beijing

23 Apr 2001
Research & Ideas

Market Research Meets the “People Factor”

impact that it should. The professors offer suggestions for both groups, so that both sides can better understand the other's point of view and use research more effectively. Even favorable surprises imply a change in the View Details

Keywords: by Martha Lagace

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