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- All HBS Web
(8,524)
- People (30)
- News (2,328)
- Research (4,728)
- Events (41)
- Multimedia (57)
- Faculty Publications (2,758)
- May 2022
- Supplement
Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign
This case reveals the events that took place after the conclusion of the case “Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign.” After reviewing Mekanism’s pitches for the Franz for Life 2.0 campaign, TWG executives felt that the proposed... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Advertising Industry; United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-059, May 2022.
- Profile
Enrico Ferrari
technology, he spent nights and weekends learning how to code; soon, he started developing his own algorithms to scale and automate digital marketing campaigns, a skill he applied to successfully expand a classifieds business into fifteen View Details
Keywords: Tech
- 29 May 2023
- News
Nurturing Breakthrough Ideas
As a center for creativity where innovation and entrepreneurship are intertwined, the Harvard Innovation Labs ecosystem encourages the development of novel ideas, approaches, and technologies that inspire new ventures or ways of thinking... View Details
- September 1994 (Revised May 1995)
- Case
Time Life, Inc. (A)
By: David A. Garvin and Jonathan West
Time Life has historically been a continuity book publisher, selling 20-volume book series via direct mail. Now, however, music and video/TV divisions have been added, and the CEO is trying to craft a strategy that will align the divisions so they can produce... View Details
Keywords: Business Strategy; Corporate Strategy; Business Divisions; Horizontal Integration; Production; Creativity; Alignment; Advertising; Publishing Industry
Garvin, David A., and Jonathan West. "Time Life, Inc. (A)." Harvard Business School Case 395-012, September 1994. (Revised May 1995.)
- 07 Apr 2015
- News
Warrior Spirit
the number of employees had grown to 140. Sityodtong then moved to New York City, where he bought his mother an apartment and launched a career on Wall Street as a hedge fund manager. Having enough money to... View Details
- April 1999 (Revised August 1999)
- Case
R&B Falcon
R&B Falcon is the world's leading offshore drilling contractor. Amid surging exploration budgets and increasing deepwater drilling activity, the company makes huge investments in several new state-of-the art $300 million ultra-deep-water drilling rigs. As day rates and... View Details
Keywords: Technology; Change Management; Industry Growth; Mining; Product Marketing; Mining Industry
Corts, Kenneth S. "R&B Falcon." Harvard Business School Case 799-110, April 1999. (Revised August 1999.)
- 29 Oct 2019
- Sharpening Your Skills
Robots in the Boardroom
Steamships, electricity, the railroad, airplanes, the internet—technology and business have always been intertwined. Now a new tech revolution is pushing forward as organizations figure out how to use artificial intelligence to help them... View Details
Keywords: by Sean Silverthorne
- 01 Jun 2023
- News
Cultivating Prosperity in Afghanistan
find new ways to continue their commitment to service, but that when they started at the School, “we didn’t know how we were going to do that.” Nurturing Breakthrough Ideas READ MORE STORIES Nurturing Breakthrough Ideas READ MORE STORIES... View Details
Keywords: Jennifer Gillespie
- 14 Nov 2019
- Blog Post
Future Leaders Dive into the MS/MBA: Engineering Sciences Program
Lying in bed each morning, Emily Batt (MS/MBA 2020) yearned to sleep a little longer, but had no way of knowing when her roommate would finish her seemingly endless shower. That frustration inspired a team project in the new MS/MBA:... View Details
- July 2004 (Revised January 2007)
- Case
H&R Block and "Everyday Financial Services"
By: Peter Tufano and Daniel Schneider
H&R Block, the U.S. market leader in tax preparation services, must decide whether to offer financial services to its low-income clients. H&R Block is facing increased competition from branded and nonbranded tax preparers, and the number of returns prepared by the... View Details
Keywords: Financial Management; Income; Taxation; Product Development; Financial Services Industry; United States
Tufano, Peter, and Daniel Schneider. H&R Block and "Everyday Financial Services". Harvard Business School Case 205-013, July 2004. (Revised January 2007.)
- Web
A Guided Experience into the World of Entrepreneurship - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year... View Details
- 23 Oct 2019
- Blog Post
How to Talk Gooder in Business and Life
how emotions influence how we think and interact with others, particularly in the workplace. An award-winning teacher, Alison’s new MBA course, “How to talk gooder in business and life,” will debut in spring 2020. In addition to her... View Details
- Web
Bringing a Taste of Japan to the World - Global Activities 2020
new friends right away when they stopped in to see what smelled so good. Everyone who tried my ramen really loved it, and that inspired my decision to launch a ramen business in Boston.” “ Most restaurant... View Details
- 18 Feb 2015
- First Look
First Look: February 18
believed that the company's products needed to not only make money but also have a positive impact on society. Using its Vitality Wellness program as its strategic lynchpin, Discovery expanded into other insurance areas and financial... View Details
Keywords: Sean Silverthorne
- 08 Apr 2019
- Sharpening Your Skills
The Life of Luxury and How to Sell It
Research released recently by iseecars.com seems to indicate a fleeting happiness with luxury cars. New buyers of BMW, Jaguar, Land Rover, Mercedes-Benz, and Porsche sell them more frequently in the first year than owners of other models.... View Details
- 01 Jun 2022
- News
In My Humble Opinion: Home Base
Above: Dowling at home in New York City: “There’s no one model for being a working parent.” Daisy Dowling (MBA 2002) had built a successful career in leadership development and executive coaching at Goldman Sachs and Morgan Stanley in the... View Details
Keywords: April White
- 02 Jun 2010
- First Look
First Look: June 2
and David KironHarvard Business School Case 810-105 On January 5, 2010, 48-year-old Richard Canny was on his way to meet the governor of Indiana. He was reading his newly issued press release announcing that THINK planned to start automobile View Details
Keywords: Martha Lagace
- 15 Jun 2021
- News
Keeping Hourly Workers Focused on the Stock, Not the Clock
society, but that alterations to the regulation and taxation of ESOPs had made them less beneficial. When he became head of industrials for the global investment firm KKR in 2010, Stavros began experimenting with new approaches to... View Details
- Web
John H. McArthur | About
the world, McArthur was not one to rest on laurels. The initiatives he launched during his deanship sought to maintain the School’s preeminence, while steering the institution toward a new century.... View Details
- 01 Dec 2019
- News
Developing Leaders Who Bridge Business and Engineering
Nunnelly and Dupré gift will dramatically increase innovation and the commercialization of new technologies and make it possible to efficiently take transformative ideas to the marketplace. Specifically, it will enable Harvard to attract... View Details