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Wyss House | About

Programs because of their “tremendous influence, not only through the candidates educated here, but also through the thousands of students they eventually teach and the millions more who benefit from the research and new ideas they... View Details

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From C-Suite to CEO - Alumni

motivators, leadership style, and needs. Keep in mind that the CEO role is not right for everyone, and some who achieve this goal find that the responsibilities are not in line with what they enjoy doing most. Self-assessment coupled with external assessment of the... View Details

March 2018 (Revised December 2019)
Case

Edward Lewis: Essence Magazine

By: Steven Rogers and Jacqueline Adams

Essence, the first magazine aimed at African-American women, was created by four, young, Black entrepreneurs in the aftermath of massive racial and political upheaval in the United States in 1968. The venture was a financial, branding and cultural success. By 2005, the... View Details

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14 May 2008
Research & Ideas

Getting Down to the Business of Creativity

explores the emergence of "air taxis," a novel service based on a new class of light, economical jet aircraft that have come on the market recently. "The economics are such that entrepreneurs... View Details

Keywords: by Julia Hanna; Retail; Apparel & Accessories; Fashion; Entertainment & Recreation

June 2023 (Revised November 2024)
Case

Collaboration Wars: Slack vs. Microsoft Teams 2023

By: David B. Yoffie, Kriti Gupta, Mehek Punatar, Poonam Sacheti and Poorvi Vijay

What's the future of corporate communications? Email? Corporate messaging? The battle for corporate messaging in 2023 was stacking up as a fight between Slack, which had been recently acquired by Salesforce, and Microsoft Teams. This case explores a classic judo... View Details

Keywords: Competition; Product Positioning; Marketing Strategy; Acquisition; Technology Industry; Communications Industry

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September 2010
Case

Angie's List

Angie's List is a paid subscription-based service that gives consumers online access to member-submitted reviews of plumbers, electricians, and other home service providers. Customer and revenue growth are strong, but customer acquisition costs are high and the company... View Details

Keywords: Internet and the Web; Price; Competitive Advantage; Product Launch; Service Industry; United States

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December 1999 (Revised April 2001)
Case

Avon Products China (A)

By: Lynn S. Paine and Jennifer Gui

In April 1998, when the Chinese central government bans all forms of direct selling in China in April 1998, executives at Avon China must decide how to respond. The first direct sales company to enter China after its opening to outsiders, Avon sparked widespread... View Details

Keywords: Crisis Management; Sales; Trade; Business and Government Relations; Government and Politics; Market Participation; China

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Judges - Alumni

New Venture Competition Judges 21ms 2025 Alumni Track Global Judges Tina Henry Bou-Saba Founder & Managing Partner, CXT Investments Tina Henry Bou-Saba Founder & Managing Partner, CXT Investments Bio: Tina Henry Bou-Saba is an investor,... View Details

22 Feb 2022
Research & Ideas

Lack of Female Scientists Means Fewer Medical Treatments for Women

treatments that primarily benefit women, yet an examination of biomedical patents filed over a 30-year period revealed a significant shortage of inventions targeting women’s health versus the large volume of new products for male... View Details

Keywords: by Kristen Senz

26 May 2016
News

Mary Callahan Erdoes, MBA 1993

Morgan Global Investment Management, Portfolio Manager 2005 Named CEO, J.P. Morgan Private Bank 2005 Joins Board of Directors, U.S. Fund for UNICEF 2009 Named CEO, J.P. Morgan Asset Management 2013 Launches Women on the Move initiative at JPMorgan Chase 2013 Named to... View Details

Keywords: Susan Young; Monetary Authorities-Central Bank; Finance

14 May 2007
Research & Ideas

The Key to Managing Stars? Think Team

important career matter for individuals as well as for managers who want to inspire, nurture, and recruit stars. A new study by Harvard Business School's Boris Groysberg and Linda-Eling Lee on star knowledge workers, specifically security... View Details

Keywords: by Martha Lagace

March 2025
Case

Skylight: Hit Product or Scalable Company?

By: Rembrand Koning, Christina Wallace and Jeff Huizinga

Skylight, originally a digital frame startup aimed at connecting dispersed families, expanded with a second product—Calendar—to help families manage schedules. Despite significant potential, Calendar struggled with persistent technical issues and poor customer... View Details

Keywords: Culture; Software; Hardware; Entrepreneurship; Business Startups; Customer Satisfaction; Resource Allocation; Product Launch; Business Strategy; Expansion

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April 1990
Case

Philip Morris Companies' ""Bill of Rights"" Sponsorship Program

By: Stephen A. Greyser and Norman Klein

Describes the new policy of the National Archives of inviting corporate cosponsorship of historic exhibits and commemorations. In November 1989, Philip Morris Companies (PM) became the first cosponsor of the bicentennial commemoration of the Bill of Rights, and used... View Details

Keywords: Policy; Brands and Branding; Decisions; Advertising; Marketing Strategy; Risk and Uncertainty; Financing and Loans; Reputation; Nonprofit Organizations

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Article

Consumer Neuroscience: Advances in Understanding Consumer Psychology

By: Uma R. Karmarkar and Carolyn Yoon

While the study of consumer behavior has been enriched by improved abilities to generate new insights, many of the mechanisms underlying judgments and decision making remain difficult to investigate. In this review, we highlight some of the ways in which our... View Details

Keywords: Consumer Neuroscience; Neuroscience; Neuroeconomics; Consumer Psychology; Customer Behavior; Predictive Analytics; Neural Prediction; Neuroimaging; fMRI; Eye-tracking; Consumer Behavior; Marketing

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September 1994 (Revised May 1995)
Case

Time Life, Inc. (A)

By: David A. Garvin and Jonathan West

Time Life has historically been a continuity book publisher, selling 20-volume book series via direct mail. Now, however, music and video/TV divisions have been added, and the CEO is trying to craft a strategy that will align the divisions so they can produce... View Details

Keywords: Business Strategy; Corporate Strategy; Business Divisions; Horizontal Integration; Production; Creativity; Alignment; Advertising; Publishing Industry

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August 2014
Case

Rent the Runway (Abridged)

By: Thomas R. Eisenmann, Brent Goldfarb and David A. Kirsch

Two months after a successful launch In November 2009, the cofounders of Rent the Runway (RTR), a website that rented designer dresses, are debating whether to grow their startup at a measured pace and focus on improving operational effectiveness, or raise a new round... View Details

Keywords: Lean Startup; Electronic Commerce; Fashion; Expansion; Business Startups; Growth and Development Strategy; E-commerce; Fashion Industry

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July 1996 (Revised September 1998)
Case

Coming Soon: A Theater Near You

Designed to illustrate the complexity of buyer-seller arrangements in an established industry. When movie studios negotiate with theater operators to show new films, the costs to the studios of making the films are largely sunk. Similarly, the costs to the theaters of... View Details

Keywords: Competitive Advantage; Industry Structures; Film Entertainment; Entertainment and Recreation Industry; Motion Pictures and Video Industry

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16 Aug 2011
First Look

First Look: August 16

recent empirical studies on the economic impacts of immigration. The survey first examines the magnitude of immigration as an economic phenomenon in various host countries. The second part deals with the assimilation of immigrant workers into host-country labor View Details

Keywords: Sean Silverthorne

18 Oct 2013
Working Paper Summaries

Monetary Policy Drivers of Bond and Equity Risks

Keywords: by John Y. Campbell, Carolin E. Pflueger & Luis M. Viceira

February 2008 (Revised June 2008)
Case

Shoppers' Stop Group (SSG)

By: Rajiv Lal and Virginia Fuller

As B.S. Nagesh thumbed through the 2006-2007 Annual Report for Shoppers' Stop Group (SSG), action shots of healthy-looking people dressed in the latest fashions amid the words "Redefining Retail" brought a smile to his face. As managing director of SSG-a Rs 8.9 billion... View Details

Keywords: Developing Countries and Economies; Initial Public Offering; Growth and Development Strategy; Marketing Strategy; Emerging Markets; Retail Industry; India

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