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Publications

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      • Research Summary

      Branding in Digital and Social Media

      By: Jill J. Avery
      This very contemporary line of research explores the rapidly changing digital world, and investigates how emerging technologies are creating a new consumer culture in which consumers expect to be partners in the co-creation of brands.  The work explores the branding... View Details
      • Teaching Interest

      Business Opportunties in Climate Adaptation

      By: John D. Macomber

      This is a Short Intensive Program or SIP at Harvard Business School.  It’s an optional student offering prior to the formal start of the Spring semester the following week.  SIPs tend to cover new material on current topics, to be less formal than the HBS Case Study... View Details

      Keywords: Resilience; Climate Risk; Climate Impact; Fire Protection; Insurance Risk Exposure; Hedge Fund; Public Health; Public Health Measures; Climate Change; Adaptation; Infrastructure; Real Estate Industry; Transportation Industry; Insurance Industry; United States; Africa; Latin America
      • Teaching Interest

      Changing the Game: Negotiation and Competitive Decision Making

      By: Guhan Subramanian
      High-stakes business negotiations challenge your wits, your confidence, and your capacity for clear reasoning under intense pressure. Changing the Game leverages the latest research to your advantage, helping you prepare for complex... View Details
      • Research Summary

      Changing the World: Life Choices of Influential Leaders

      By: Robert Simons

      This project studies the life choices made by a variety of people who have left a lasting legacy. Using biographical data, we are examining the choices that high-impact individuals faced in their lives and the paths they chose to follow. The leaders we study come... View Details

      Keywords: Leadership Style; Personal Characteristics; Work-life Balance; Entrepreneurship; Business Startups; Success
      • Research Summary

      Channel Stewardship

      By: V. Kasturi Rangan
      Drawing on a dozen in-depth primary case studies, field research, and consulting applications, Rangan has developed a paradigm for continuously evolving a firm's Go-to-Market strategy in keeping up with the changes in its business environment. This evolutionary... View Details
      • Teaching Interest

      Cities, Structures, and Climate Shocks

      By: John D. Macomber

      This course is about building sustainable and resilient cities, future proofing real estate and infrastructure assets, and examining how businesses and investors find opportunities in climate adaptation.

      The world faces substantial challenges in the face of... View Details

      Keywords: Sustainability; Economic Development; Climate Finance; Migration; Climate Change; Adaptation; Urban Development; Real Estate Industry; Construction Industry; Energy Industry; Utilities Industry; Insurance Industry; Banking Industry
      • Research Summary

      Climate Adaptation

      By: John D. Macomber
      It's clear that challenges like wildfires, river flooding, extreme heat, and storm surge are increasing. How will homeowners, businesses, instituations, goverments, and all of society decide what and whom to protect and what and whom to not protect? What is the timing?... View Details
      Keywords: Climate Change; Climate Risk; Hurricanes; Fire Protection; Water Management; Insurance And Reinsurance
      • Research Summary

      Competing business models

      By: Ramon Casadesus-Masanell
      Building on the literatures on competitive positioning and the theory of industrial organization, my work seeks to tackle previously unaddressed questions by studying situations where firms compete in dissimilar ways. Some examples of these questions include:View Details
      • Research Summary

      Corporate transparency and information disclosure strategies

      By: Michael W. Toffel
      This research focuses on transparency and information disclosure strategies, a topic of growing importance in environmental sustainability, corporate strategy, stakeholder relations, and public policy.  My prior research in this area explored why... View Details
      Keywords: Transparency; Disclosure Strategy; Disclosure; Environment; Environmental Performance; Regulation; Supply Chain; Environmental Sustainability; United States
      • Research Summary

      Creating and Consuming Brand Meaning

      By: Jill J. Avery
      This vibrant stream explores how managers build meaning into their brands through narrative stories, and nurture, leverage, and maintain meaning over time.  It also explores how consumers use this meaning embedded in brands to construct their identities and live their... View Details
      • Research Summary

      Creating Corporate Value Added

      By: Joseph L. Bower
      In response to dramatic changes in the business environment--hypercompetition in many traditional industries, short product life cycles, and new competitors based in emerging nations--successful companies have responded by repositioning themselves in the global markets... View Details
      • Research Summary

      Cultural Entrepreneurship and the Business of the Arts

      By: Rohit Deshpande
      A more recent research program focuses on creating and managing ventures connected with the arts and culture. This research extends the concept of Customer-Centricity into the context of Audience Engagement. This primarily case-based work explores how successful... View Details
      • Research Summary

      Current Research

      By: Leslie K. John

      Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.

      Professor John’s work has been published in leading... View Details

      • Research Summary

      Denial: Why Business Leaders Fail to Look Facts in the Face

      By: Richard S. Tedlow
      Richard S. Tedlow is currently working on a book concerning historical examples of outstanding businesspeople who faced daunting challenges.  The book is divided into two parts:  "Getting It Wrong" and "Getting It Right."  Many times,... View Details
      • Research Summary

      Developing Organizational Capabilities to Compete

      By: Michael Beer

      Michael Beer’s current research focuses on the question of what makes an Effective Organization. Based on his extensive research and practice about this question Beer has identified six highly interrelated core capabilities:

      1. Capacity of the... View Details
      • Teaching Interest

      Digital Marketing Strategy

      By: John A. Deighton

      When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details

      • Research Summary

      Digital Transformation

      By: Sunil Gupta

      The fact that digital technology disrupts existing businesses is no longer news. We have seen and heard many case studies of incumbents struggling in the digital age as new and nimble players emerge with innovative business models. How should large established... View Details

      • Research Summary

      Directors Survey

      By: Jay W. Lorsch
      This project, which is just beginning, will be a questionnaire survey of directors of public companies in the U.S. The goal of the survey will be to understand the views of directors about their jobs and the changing legal, regulatory, and institutional climate in... View Details
      • Research Summary

      Distributed Innovation in Open Systems—The Role of Modularity

      By: Carliss Y. Baldwin
      Distributed innovation in open systems is an important trend in the modern global economy. As education levels rise and communication costs fall, more people have the means and motivation to innovate. Supply chains now stretch around the world as firms outsource... View Details
      • Research Summary

      Divergent change in organizations

      By: Julie Battilana

      The first stream of research in Professor Battilana’s work aims to identify the conditions that enable individual actors to initiate divergent change within organizations as well as the conditions enabling successful implementation of such change. It combines... View Details

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