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  • All HBS Web  (6,291)
    • People  (9)
    • News  (1,027)
    • Research  (4,491)
    • Events  (17)
    • Multimedia  (10)
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Show Results For

  • All HBS Web  (6,291)
    • People  (9)
    • News  (1,027)
    • Research  (4,491)
    • Events  (17)
    • Multimedia  (10)
  • Faculty Publications  (3,182)
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  • 01 Jun 2005
  • News

Mookerjee Picked as First Director of New HBS India Research Center

After nearly two decades in senior marketing and new venture positions, Ajay Mookerjee (DBA ’88) has returned to HBS as executive director of the new India Research Center. “I’ve had a pent-up desire to get involved in academic work, and... View Details
Keywords: HBS; India Research Center; Colleges, Universities, and Professional Schools; Educational Services
  • Web

Charitable Remainder Trust - Alumni

Quarterly payments for life to you and/or the people you choose Charitable income tax deduction Avoid capital gains tax Gift and estate tax savings Your trust can be invested with the Harvard endowment or in alternative tax-efficient... View Details
  • 08 Mar 2012
  • Research & Ideas

Unplugged: What Happened to the Smart Grid?

positions of the various players in the smart grid market—infrastructure builders, software suppliers, network providers, utilities, system operators—in an effort to figure out who might benefit. "It's interesting to get some type of understanding about a... View Details
Keywords: by Dina Gerdeman; Energy; Utilities
  • January 2017 (Revised February 2018)
  • Case

Godiva Japan: Think Local, Scale Global

By: Rohit Deshpandé, Esel Cekin and Akiko Kanno
This case tracks Jerome Chouchan’s strategies and execution for a successful turnaround of Godiva Japan’s operations, which were experiencing a decline in sales when he became the managing director of the company in 2010. Through various initiatives and innovations,... View Details
Keywords: Branding; Internationalization; Innovation; Positioning; Customer Segmentation; Occasion-based Segmentation; Execution; Talent; Customer-focused Strategies; Product Positioning; Globalized Firms and Management; Change Management; Talent and Talent Management; Customer Focus and Relationships; Product; Segmentation; Innovation and Invention; Brands and Branding; Retail Industry; Food and Beverage Industry; Japan
Citation
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Deshpandé, Rohit, Esel Cekin, and Akiko Kanno. "Godiva Japan: Think Local, Scale Global." Harvard Business School Case 517-056, January 2017. (Revised February 2018.)
  • 17 Jul 2017
  • Op-Ed

Op-Ed: As America Recedes from Global Leadership, Its CEOs are Stepping Up

As America recedes from global leadership under President Donald Trump’s “America First” policies, a new generation of business statesmen is stepping up to take on global issues of monumental importance: global trade, climate change, job creation, and healthy living.... View Details
Keywords: by Bill George
  • 12 Dec 2006
  • First Look

First Look: December 12, 2006

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=607010 Note on Health Savings Accounts, Flexible Spending Accounts, and Health Reimbursement Account Vendors Harvard Business School Note 307-034 Purchase this note:... View Details
Keywords: Martha Lagace
  • 29 Sep 2015
  • First Look

September 29, 2015

innovations from industry outsiders who saw economic opportunities where others didn’t—and how these mainstream firms had no choice but to innovate themselves. New models were tried: some succeeded, some failed. Commercial markets turned... View Details
Keywords: Sean Silverthorne
  • 04 Oct 2011
  • First Look

First Look: October 4

Science 22, no. 4 (July-August 2011) Abstract This study examines the relationship between social position, both within the field and within the organization, and the likelihood of individual actors initiating organizational changes that... View Details
Keywords: Sean Silverthorne
  • Web

Harvard Business School and Polaroid - Edwin H. Land & Polaroid | Harvard Business School

during World War II and the emergence of venture capital firms after the war also fueled the growth of high-tech startups. The greater Boston area flourished into a hub of innovation; many firms would expand out to Route 128, which became... View Details
  • 29 Jan 2019
  • Research & Ideas

'Green Bonds' May Be Our Best Bet for Environmental Damage Control

pricing scheme, bond markets will be central to financing climate change and other environmental interventions. So-called green bonds appeal to investors who are looking for a safe place to park their money, as well as doing a little bit... View Details
Keywords: by Michael Blanding; Energy; Utilities; Construction; Green Technology; Public Administration
  • 02 Mar 2023
  • News

Carbon's Second Act

a circular carbon economy using humankind's CO2 emissions or the CO2 that's already in the air. DM: The aspirations and energy are important. But getting these big plans into action requires not just new ideas or the capital to support... View Details
  • 28 Jan 2021
  • News

Why Reducing Your Offerings Pays Off

  • 30 Nov 2021
  • Blog Post

Searching for Professional Passion Through My VC Summer Internship

Andrew Schwab is from the Class of 2022 and is a proud member of Section I. He previously attended UC Berkeley before working in technology M&A advisory and tech global business strategy. At HBS, Andrew is the Chief Marketing Officer... View Details
  • 01 Dec 2008
  • News

Summit Sound Bites

too.” —Yong Tao, Chairman, Strategic Decision Resources Group “Executives who now make 350 times what the lowest worker in their firms make are behaving in an especially unbecoming way when they seek to explain that raising the top marginal tax rate from 35 percent to... View Details
  • December 2012
  • Article

Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending

By: Jill Avery
I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. Consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's... View Details
Keywords: Brands; Brand Building; Brand Equity; Brand Management; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Behavior; Gender; Identity; Customer Focus and Relationships; Auto Industry; Consumer Products Industry
Citation
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Avery, Jill. "Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending." International Journal of Research in Marketing 29, no. 4 (December 2012): 322–336. (Article was awarded the Marketing Science Institute's Best Paper Award.)
  • 21 Jul 2016
  • Blog Post

Coming Out and Finding Acceptance at HBS

whose religious beliefs made it challenging for them to condone our relationship asked me to coffee so he could more fully consider his stance. Several section mates have asked me how best to structure inclusive questions about gender on... View Details
  • Web

Innovation and Renovation: Optimizing Product Line Architecture - Course Catalog

demonstrate how assessing marketing opportunities comes hand-in-hand with foresight for perspective growth and subsequent renovation. Questions we discuss in this module include: What are the sources of View Details
  • Student-Profile

Erica Moszkowski

“HBS is the ideal environment because I get to think about the world like an economist, but I have the freedom and resources to draw on methods from other disciplines as I study market design and industrial organization.” Coming from a... View Details
  • 01 Dec 2009
  • News

Hope for Reform Dims

reforms.” In a freewheeling Q&A session with some 400 students in Burden Hall on September 30, Thain advocated action on three fronts: consolidating the six federal agencies that regulate financial institutions to eliminate overlapping and duplicative jurisdictions... View Details
Keywords: Securities, Commodities, and Other Financial Investments; Finance; Administration of Economic Programs; Government
  • July 2000 (Revised October 2000)
  • Case

Petstore.com

By: Thomas R. Eisenmann
Petstore.com is one of four contenders for leadership in the highly competitive online pet supply business. Petstore.com faces decisions regarding potential merger partners and how to brand its service within the website managed by its ultimate merger partner,... View Details
Keywords: Competition; Internet and the Web; Mergers and Acquisitions; Partners and Partnerships; Internet and the Web; Brands and Branding; Marketing Strategy; Retail Industry
Citation
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Eisenmann, Thomas R. "Petstore.com." Harvard Business School Case 801-044, July 2000. (Revised October 2000.)
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