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  • All HBS Web  (1,614)
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  • All HBS Web  (1,614)
    • People  (12)
    • News  (723)
    • Research  (489)
    • Events  (3)
    • Multimedia  (32)
  • Faculty Publications  (279)
← Page 23 of 1,614 Results →
  • 25 Sep 2023
  • Blog Post

HBS Latino Student Association Spotlight: Ana Barrera (MBA 2024)

discussions in Aldrich Hall, my aim is to leverage data and empathy to advocate for disadvantaged voices, especially as diversity and inclusion face challenges due to the Supreme Court’s decision on affirmative action. When I travel the... View Details
  • 16 Nov 2023
  • News

Dean Datar Meets with Alumni in Boston

Starting last fall and continuing through this coming year, Dean Srikant Datar is traveling to meet with alumni around the world. On November 8, more than 170 alumni and guests gathered in Klarman Hall to hear the dean discuss how the... View Details
  • 05 Oct 2020
  • Book

Want to Be Happier? Make More Free Time

or free time and family? Soon after settling into her dream job, Whillans worked and traveled constantly, but her partner was miserable, with no job or friends nearby. During one work trip, the couple was fighting long distance, and... View Details
Keywords: by Dina Gerdeman
  • 01 Aug 1998
  • News

Spangler Family Gift Endows New Campus Center

a post office, the Coop, a travel center, and automated bank-teller machines. The top floor of the building will house over twenty "project rooms," sized for meetings of up to ten people and equipped with technology and media service... View Details
Keywords: Nancy O. Perry
  • February 2018 (Revised October 2020)
  • Case

The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture

By: Jill Avery, Chekitan S. Dev and Laure Mougeot Stroock
In September 2016, Marriott completed its $13.3 billion acquisition of Starwood Hotels & Resorts, which added 11 brands to its already robust 19 hotel brand portfolio. Tina Edmundson, Marriott's global brand officer, was charged with making sense of the brand portfolio... View Details
Keywords: Brand Management; Brand Architecture; Brand Portfolio; Merger; Hospitality Industry; Services Marketing; Branded House; House Of Brands; Sub-branding; Marketing; Marketing Strategy; Brands and Branding; Mergers and Acquisitions; Consumer Behavior; Advertising; Travel Industry; Travel Industry; Travel Industry; United States; North America; Europe; Asia
Citation
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Avery, Jill, Chekitan S. Dev, and Laure Mougeot Stroock. "The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture." Harvard Business School Case 518-081, February 2018. (Revised October 2020.)
  • 18 Feb 2020
  • Blog Post

A Vision of Love@HBS in 2020

me, her recognizably warm and glowing demeanor immediately disarming. "I've heard of you,” she said, “we have a lot of interests in common.” We chatted about travel and sustainable agriculture. “Let’s stay in touch, I’d love to get to... View Details
  • 03 May 2023
  • Research & Ideas

Why Confronting Racism in AI 'Creates a Better Future for All of Us'

choices, they may still end up in racially segregated schools because racism has created a different motivation structure. Black parents, more than White parents, seek the highest-rated schools and are willing to travel further to get... View Details
Keywords: by Barbara DeLollis
  • 11 Mar 2019
  • Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

nature. The resulting “100% Pure New Zealand” campaign—which targeted travelers in the United States, Germany, United Kingdom, Australia, and Singapore—helped boost tourist visits by 50 percent from 1999 to 2005. New Zealand couldn’t have... View Details
Keywords: by Danielle Kost; Tourism
  • Portrait Project

Sylvester Wee

travelled – entrepreneurship. For the first time in my career, I face maximum uncertainty with no fall back option. “90% of startups fail.” I seem to have heard a variation of that before. I am scared, but that’s not stopping me. My... View Details
  • 30 Nov 2018
  • Blog Post

8 Reasons the Section Experience is the Best Part About HBS

culture and met hometown friends. What’s on your travel bucket list? Chances are that students from those countries will be in your section. #6: Community Values / MyTakes We all come to HBS with unique perspectives. Each section creates... View Details
  • 01 Oct 1999
  • News

Banking on Success

even a trip to Clinton, Iowa, was exciting to me. There was the lure of exploring a new place, going someplace I'd never been before. After those early years of 100-hour workweeks and countless trips to the Clintons of the world, travel -... View Details
Keywords: Deborah E. Blagg
  • 16 Apr 2019
  • Blog Post

How Being an Introvert Influenced My Business School Experience

for the more socially inclined – dinner with friends, parties, weekend travel trips, group study sessions – there is also a range of introvert-friendly options on campus. Some of my favorites include:   De-stress Café: A quiet room with... View Details
  • Web

Balancing Work & Life - Alumni

as each career existing within the context of the other, you might be able to balance your mutual interests collectively. For example, if one partner travels frequently, it may be wise for the other to seek a more anchored career. Or if... View Details
  • 01 May 2020
  • Blog Post

5 Reasons to Join a Club at HBS

areas of interest further! Career-focused treks usually involve traveling to an industry “hub” such as New York or San Francisco. Over the course of 1-2 days, participants meet with a variety of different companies from the industry and... View Details
  • 16 May 2023
  • Blog Post

Celebrating Asian American and Pacific Islander Heritage Month at HBS (part 2)

felt different and out of place. In 2019, I watched The Farewell at a movie theater in Brooklyn. It centers on Billi (played by Awkwafina) who travels back to China with her family to reconnect with her grandma. In one early scene, Billi... View Details
  • 24 Oct 2011
  • Research & Ideas

The Yelp Factor: Are Consumer Reviews Good for Business?

TripAdvisor, which doesn't have such accountability. On the other hand, Luca approves of the more extensive options that TripAdvisor provides for sorting and categorizing reviews of hotels—for example, business travelers can find reviews... View Details
Keywords: by Michael Blanding; Food & Beverage
  • 03 May 2023
  • Blog Post

Five Ways to Build Community at HBS

hours for fellow admits during the spring. By the end of our series of 13 calls, I was surprised how many people reached out to share that they decided to become roommates after chatting on my calls, or decided to travel with someone they... View Details
  • 01 Jan 2010
  • News

James Dimon, MBA 1982

Salomon Smith Barney, the Travelers Group, and Citigroup, which he helped build into the world’s largest financial services company through tight management and astute mergers. Both Dimon’s father and grandfather worked as stockbrokers,... View Details
  • 16 Mar 2020
  • Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

we need far fewer face-to-face meetings than we thought. I think the productivity benefits could be quite big. The companies that will lose: travel businesses, such as airlines and hotels. We may discover we just don’t need to View Details
Keywords: by Dina Gerdeman
  • 28 Sep 2023
  • News

Screen Time

iStock/ST.art MBA 1982’s Section B had already formed a close-knit group that gathered often in the decades following their time at the School, when the pandemic appeared in the spring of 2020. Unable to enjoy one another’s company in person, the group didn’t miss a... View Details
Keywords: Margie Kelley
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