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- All HBS Web
(1,671)
- People (3)
- News (350)
- Research (1,082)
- Events (4)
- Multimedia (15)
- Faculty Publications (872)
- October 2017 (Revised October 2022)
- Case
JetBlue: Relevant Sustainability Leadership
By: George Serafeim
In 2017, JetBlue, the airline founded on the mission to “bring humanity back to air travel,” was considering becoming one of the first companies to report its sustainability performance according to the Sustainability Accounting Standards Board (SASB) standards. SASB... View Details
Keywords: Sustainability; Metrics; Leadership And Change Management; Airlines; Innovation; Purpose; ESG; ESG (Environmental, Social, Governance) Performance; Sustainability Reporting; Change Management; Leadership; Financial Reporting; Environmental Sustainability; Mission and Purpose; Reports; Competitive Strategy; Measurement and Metrics; Corporate Social Responsibility and Impact; Air Transportation Industry; United States
Serafeim, George, and David Freiberg. "JetBlue: Relevant Sustainability Leadership (A)." Harvard Business School Case 118-030, October 2017. (Revised October 2022.)
- November 2018 (Revised June 2019)
- Case
ofo
By: Mitchell Weiss
Dai Wei and his co-founders grew Beijing-based ofo from a school-based startup to a bike-share behemoth in a matter of months, topped an all-out market-share battle fueled with almost $1 billion in venture capital, provided 2 billion bicycle rides, soaked up the... View Details
Keywords: Ofo; Bikeshare; Scale; Platforms; Government As A Platform; Platform Mechanics; Dai Wei; Dockless Bikes; Mobike; Bike-share; Online-to-offline; Mobility; Digital Platforms; Infrastructure; Transportation; Bicycle Transportation; Growth and Development Strategy; Bicycle Industry; China; Beijing
- 11 May 2016
- Research & Ideas
Fix This! Why is it so Painful to Buy a New Car?
for change: Who needs a car, anyway? Societal shifts and technology improvements may well force dealers to change their selling models, the professors say. That’s because the way people view transportation is changing and, at least in... View Details
- 02 Aug 2022
- Research & Ideas
6 Strategies for Building Socially Responsible—and Profitable—Companies
A dozen years ago, Harvard Business School Professor George Serafeim wondered why some companies operated with an eye toward the greater good, while most did not. Back then, he always got the same response: Corporate leaders thought social and environmental practices... View Details
Keywords: by Lane Lambert
- 28 Nov 2005
- Research & Ideas
Unilever: Transformation and Tradition
slaughter the animals some of whose parts ended up in Unilever's pies and sausages. Unilever made its own packaging, and transported its products on its own trucks and barges. It owned the distribution chain that delivered its frozen... View Details
- Web
Tethys | Baker Library | Bloomberg Center | Harvard Business School
the Worcester Art Museum, Baltimore Museum of Art, Musées Nationaux de France, and by 1936, also Harvard’s Fogg Museum (now Harvard Art Museums). Sponsored by the museums, in 1938, the Tethys mosaic was excavated at Antioch, cut into five pieces, and View Details
- March 2020 (Revised January 2022)
- Case
Michelin: Building a Digital Service Platform
By: Sunil Gupta and Christian Godwin
Michelin, a tire company with over a century of experience, attempts to develop a digital service platform for its fleet and dealer customers. The case focuses on the challenges of bringing a large, well-established company into the digital age. Concerned about the... View Details
Keywords: Change; Transformation; Customer Focus and Relationships; Decision Making; Leading Change; Growth and Development; Strategy; Digital Platforms; Internet and the Web; Transportation Industry; Transportation Industry; Transportation Industry; United States; France
Gupta, Sunil, and Christian Godwin. "Michelin: Building a Digital Service Platform." Harvard Business School Case 520-061, March 2020. (Revised January 2022.)
- 14 Sep 2018
- Blog Post
10 Things I Learned During My First Month in the MS/MBA: Engineering Sciences Program
After receiving my degree in Mechanical Engineering at Boston University, I lived in Austin, Texas for 2 years while working at Amazon. I held a role as an engineering project manager launching new transportation warehouses. As an... View Details
- September 2015
- Case
Eco7: Launching a New Motor Oil
By: John Quelch and Sunru Yong
Aaron Jonnerson, vice president of marketing at the automotive division of Avellin, must make marketing mix decisions for the launch of Eco7, a new environmentally-friendly motor oil. The company's performance has been mediocre, shareholder pressure is increasing, and... View Details
Keywords: Distribution Channels; Environmental Sustainability; Product Launch; Transportation; Energy Sources; Auto Industry
Quelch, John, and Sunru Yong. "Eco7: Launching a New Motor Oil." Harvard Business School Brief Case 916-507, September 2015.
- 01 Oct 1997
- News
L.E. Simmons
Simmons & Company, an investment banking firm specializing in the oil field service industry. "It's a fascinating industry that encompasses all the businesses that manufacture a product or provide a service that is used by oil companies to find, drill, and View Details
Keywords: Deborah E. Blagg
- 23 Mar 2023
- Blog Post
Arla Foods: How Sustainable Can A Dairy Company Be?
occur at the farm level. The remaining emissions come from operations, logistics, packaging and retail and consumer use. On Scope 1 and 2 emissions, Arla explained how they plan to secure 100% green electricity, maximize operational and View Details
- March 2016
- Case
N12 Technologies: Building an Organization and Building a Business
By: David A. Garvin and Aldo Sesia
N12 Technologies was a startup founded in 2010 that employed nanotechnology to manufacture a patented material to improve the performance of carbon fiber composites, which were used in a wide variety of products, ranging from bicycles to automobiles to aircraft parts.... View Details
Keywords: Startup; Organizational Structure; Nanotechnology; Business Processes; Organizational Change and Adaptation; Organizational Design; Management Systems; Commercialization; Transportation Industry; Transportation Industry; Transportation Industry; Transportation Industry; Transportation Industry; United States
Garvin, David A., and Aldo Sesia. "N12 Technologies: Building an Organization and Building a Business." Harvard Business School Case 316-002, March 2016.
- 24 Sep 2019
- Blog Post
Launching a Career in Clean Energy
of paying for college on my single mother. But it was actually a great fit; I have a tendency towards structure, hierarchy, discipline, and reward, so that worked out well in the military. After college, I enlisted in the Marine Corps for five years as a logistics... View Details
- 22 Feb 2022
- News
New Urban Order
Currently an adjunct associate professor at NYU’s Stern School, where he teaches about commercializing carbon-reduction technologies in the course Disruption, Entrepreneurship, and Social Impact, Carty points to the significant potential of mass transit and the... View Details
Keywords: Kathleen Fu, Deborah Blagg, Julia Hanna, and Maureen Harmon; illustrations by; energy; environment; sustainability; entrepreneurship; Transit and Ground Passenger Transportation; Transit and Ground Passenger Transportation; Transit and Ground Passenger Transportation; Transit and Ground Passenger Transportation; Transit and Ground Passenger Transportation; Transit and Ground Passenger Transportation; Transit and Ground Passenger Transportation; Transit and Ground Passenger Transportation
- 20 Feb 2019
- Research & Ideas
Rocket-tunity: Can Private Firms Turn a Profit in Space?
As entrepreneurial rocket companies come closer to shooting the first space tourist into the void, perhaps even this year, another reality is dawning: The business of space is no different than new industries everywhere else. It’s tough to launch. Up until now,... View Details
- 20 Apr 2023
- News
How Joe Hinrichs is Getting CSX Back on Track
Photo via LinkedIn In a recent Q&A with the Wall Street Journal, new CSX CEO Joe Hinrichs (MBA 1994) discussed the steps he's taken to address challenges at the rail company since becoming CEO in September. First up, the paper notes, was a listening tour. "The best-run... View Details
- September 2020
- Case
Uber at a Crossroads (2017)
By: Ramon Casadesus-Masanell and Karen Elterman
This case describes the history of Uber, its business model—including the ways it differed from that of the traditional taxi industry—and its competition with Lyft. The case is set in 2017, a year in which Uber was plagued by even more scandals than usual, though its... View Details
Keywords: Business Startups; Business Model; Customer Satisfaction; Fairness; Values and Beliefs; Price; Profit; Revenue; Investment; Government Legislation; Business History; Compensation and Benefits; Resignation and Termination; Employment; Wages; Lawfulness; Leadership Style; Leading Change; Management Style; Market Entry and Exit; Digital Platforms; Product Design; Organizational Culture; Problems and Challenges; Attitudes; Strategy; Competitive Strategy; Expansion; Transportation Networks; Mobile and Wireless Technology; Valuation; Transportation Industry; Technology Industry; United States
Casadesus-Masanell, Ramon, and Karen Elterman. "Uber at a Crossroads (2017)." Harvard Business School Case 721-376, September 2020.
- February 2001 (Revised October 2001)
- Case
JetBlue Airways: Starting from Scratch
JetBlue Airways shows how an entrepreneurial venture is able to use human resource management, specifically a values-centered approach to managing people, as a source of competitive advantage. The major challenge faced by Ann Rhoades is to grow this people-centered... View Details
Keywords: Leadership; Values and Beliefs; Competitive Advantage; Entrepreneurship; Human Resources; Business Startups; Air Transportation Industry
Gittell, Jody H., and Charles A. O'Reilly III. "JetBlue Airways: Starting from Scratch." Harvard Business School Case 801-354, February 2001. (Revised October 2001.)
- October 2015 (Revised February 2020)
- Teaching Note
Trouble at Tessei
By: Ethan Bernstein and Ryan Buell
In 2005, Teruo Yabe is asked to revive Tessei, the 669-person JR-East subsidiary responsible for cleaning its Shinkansen ("bullet") trains. Operational mistakes, customer complaints, safety issues, and employee turnover are at or near all-time highs, even as the... View Details
Keywords: Service Management; Employee Engagement; Employee Motivation; Leadership And Managing People; Quality Improvement; Efficiency; Japan; Operational Transparency; Employee Coordination; Transparency; Leadership; Service Delivery; Service Operations; Employees; Quality; Transportation Industry; Japan
- December 2023
- Article
Advances in Power-to-Gas Technologies: Cost and Conversion Efficiency
By: Gunther Glenk, Philip Holler and Stefan Reichelstein
Widespread adoption of hydrogen as an energy carrier is widely believed to require continued advances in Power-to-Gas (PtG) technologies. Here we provide a comprehensive assessment of the dynamics of system prices and conversion efficiency for three currently prevalent... View Details
Keywords: Clean Technology; Green Hydrogen; Carbon Emissions; Decarbonization; Learning By Doing; Environment; Energy; Environmental Accounting; Environmental Management; Sustainable Cities; Cost Accounting; Innovation and Management; Technology Adoption; Energy Policy; Engineering; Green Technology; Transportation Industry; Transportation Industry; Transportation Industry; Transportation Industry; Transportation Industry; North America; South America; Africa; Europe; Asia
Glenk, Gunther, Philip Holler, and Stefan Reichelstein. "Advances in Power-to-Gas Technologies: Cost and Conversion Efficiency." Energy & Environmental Science 16, no. 12 (December 2023): 6058–6070.