Publications
Publications
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(948)
- Faculty Publications (465)
- September 1982
- Case
New York Telephone Co.: The MTS Piece-Part Model
- May 1982
- Supplement
MCI Telecommunications Corp. (A2)
By: John F. Cady and Frank V. Cespedes
Keywords: Telecommunications Industry
- May 1982
- Background Note
Busy Signals: Telecommunications in Transition
By: John F. Cady and Frank V. Cespedes
Keywords: Telecommunications Industry
- February 1982 (Revised May 1992)
- Case
MCI Telecommunications Corp. (A): Corporate and Marketing Strategy
By: John F. Cady and Frank V. Cespedes
- February 1982
- Supplement
MCI Telecommunications Corp. (A1)
By: John F. Cady and Frank V. Cespedes
Keywords: Telecommunications Industry
- February 1982
- Case
MCI Telecommunications Corp. (B): Customer Service Strategy and Organization
By: John F. Cady and Frank V. Cespedes
- January 1982
- Case
New York Telephone Co.: The 1975 Revenue Forecast
- February 1981
- Supplement
AT&T Long Lines (D), Telemarketing: Introduction to Video 3
- September 1980 (Revised October 1983)
- Supplement
AT&T -- Long Lines Department National Account Selling (D)
By: Thomas V. Bonoma and Benson P. Shapiro
- September 1980 (Revised July 1981)
- Supplement
AT&T -- Long Lines Department National Account Selling (B)
By: Thomas V. Bonoma and Benson P. Shapiro
- September 1980 (Revised July 1981)
- Supplement
AT&T -- Long Lines Department National Account Selling (C)
By: Thomas V. Bonoma and Benson P. Shapiro
- June 1980 (Revised December 1980)
- Supplement
AT&T Long Lines (B), Telemarketing: Introduction to Video 1
Keywords: Telecommunications Industry
- May 1980 (Revised September 1985)
- Case
AT&T Long Lines: Marketing Telemarketing (A)
- February 1979 (Revised October 1982)
- Case
Fiber-Optics Industry (B): Historical Development and Competitor Profiles--1978
- February 1979 (Revised July 1985)
- Case
Fiber-Optics Industry (A): Products, Technology, and Markets--1978
- February 1978 (Revised September 1986)
- Case
AT&T -- Long Lines Department National Account Selling (A)
- November 1976
- Teaching Note
Hot Line, Inc., Teaching Note
By: Jeffrey G. Miller and Steven C. Wheelwright
Keywords: Telecommunications Industry
- February 1974 (Revised August 1980)
- Case
AT&T Co.--1974
By: Thomas R. Piper
Keywords: Telecommunications Industry