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  • 17 Nov 2009
  • First Look

First Look: Nov. 17

and to Tactics Authors:Ramon Casadesus-Masanell and Joan Enric Ricart Abstract The notion of business model has been used by strategy scholars to refer to "the logic of the firm, the way it operates, and how it creates value for its... View Details
Keywords: Martha Lagace
  • 17 Jan 2008
  • Research & Ideas

If Marketing Experts Ran Elections

issues. In addition, the winner-takes-all system often leads candidates to desperate tactics such as negative advertising to tear down their opponents rather than promoting their own virtues. Citizens can be forgiven for being cynical. A... View Details
Keywords: by John A. Quelch
  • 26 Sep 2007
  • Sharpening Your Skills

Sharpening Your Skills: Negotiation

strategy is an aligned combination of set-up moves that occur away from the table, deal design moves, and tactics at the table, all designed to overcome the barriers you've identified. The best response to a barrier in one dimension may... View Details
  • 03 Nov 2022
  • Op-Ed

Feeling Separation Anxiety at Your Startup? 5 Tips to Soothe These Growing Pains

not retain all of your early employees, but these tactics should mitigate some loss and will likely contribute to fostering a healthy culture of transparency, trust, and respect among team members. ” Be mindful of perceptions that come... View Details
Keywords: by Julia Austin
  • 24 Sep 2020
  • Research & Ideas

Financial Meltdowns Are More Predictable Than We Thought

boosting equity capital requirements at banks. Those tactics might help countries avoid the devastating toll that the 2008 financial crisis exacted and the massive bailouts required to stabilize the system. Doomed to repeat history? If... View Details
Keywords: by Danielle Kost; Financial Services
  • 07 Apr 2009
  • First Look

First Look: April 7, 2009

for tactical purposes, such as promotional campaigns. Its management team is thinking about how to incorporate that information to the budgeting (profit-planning) process. From an analytical standpoint the case looks at the surprising... View Details
Keywords: Martha Lagace
  • 25 Oct 2012
  • Research & Ideas

10 Reasons Customers Might Resist Windows 8

will compete against Apple iPad. And industry observers have noted similarities between Apple's tightly-controlled marketing tactics and Microsoft's marketing campaign for the upcoming OS—Microsoft is even using indie rock music in its... View Details
Keywords: by Carmen Nobel; Computer; Consumer Products
  • 04 Sep 2018
  • First Look

New Research and Ideas, September 4, 2018

in talent clusters—a tactic Vodafone uses effectively. These three options aren’t mutually exclusive. Given the need to stay in touch with multiple clusters, companies may want to try them all. Each one involves substantial risks that... View Details
Keywords: Dina Gerdeman
  • 21 Apr 2009
  • First Look

First Look: April 21, 2009

lifetime value (CLV) has emerged as an important metric to manage and grow customers. Marketing scholars have written many books and articles on this topic. However, most of this research has focused on tactical marketing decisions. While... View Details
Keywords: Martha Lagace
  • April 2009 (Revised August 2009)
  • Case

Petrobras in Ecuador (A)

By: Aldo Musacchio, Lena G. Goldberg and Ricardo Reisen de Pinho
On October 18, 2007, Ecuador's President Rafael Correa announced his intention to migrate Petrobras' existing participation contracts to exploit oil reserves in Ecuador's Blocks 18 and 31 to servicing agreements under which Petrobras would be paid a production fee and... View Details
Keywords: Metals and Minerals; Globalized Firms and Management; Corporate Governance; Government Administration; Taxation; Contracts; Negotiation Process; Negotiation Tactics; Public Ownership; Business and Government Relations; Business and Shareholder Relations; Brazil; Ecuador
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  • May 1983 (Revised December 1987)
  • Case

Technical Data Corp.

By: William A. Sahlman
Describes a decision confronting the president of a small company about selling some or all of the shares in his company to another firm. Technical Data Corp. provides analytical services to professional bond market traders over a system of computer terminals operated... View Details
Keywords: Stocks; Entrepreneurship; Business Startups; Internet and the Web; Information Infrastructure; Mobile and Wireless Technology; Valuation; Negotiation Tactics; Mergers and Acquisitions; Corporate Strategy; Horizontal Integration; Information Industry; Service Industry
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  • 29 Jan 2019
  • First Look

New Research and Ideas, January 29, 2019

Discusses attributes (e.g., heterogeneity of participants' preferences and asymmetry in available information) that determine whether and how marketplaces create value. Explains common causes of market failure and presents a framework for designing marketplaces in... View Details
Keywords: Dina Gerdeman
  • 04 Jan 2012
  • First Look

First Look: January 4

variables rather than givens for the analysis. Beyond identifying and specifying parties and fronts, negotiation campaign analysis and design calls for assessing interdependencies among fronts, deciding on separation v. combination of fronts, parallel v. sequential... View Details
Keywords: Carmen Nobel
  • 20 Jul 2010
  • First Look

First Look: July 20

sales began to slide. While Steinhafel believed that Target's long-term strategy and positioning were right, he pondered a set of strategic and operational challenges. Did Target have the right mix of offensive and defensive tactics to... View Details
Keywords: Martha Lagace
  • 10 May 2004
  • Research & Ideas

Rethink the Value of Joint Ventures

partners. Q: What changes in the expansion tactics of multinationals do you foresee in the next three to five years? A: The increased pressure on existing joint ventures within these networks reflects a greater pressure to rationalize... View Details
Keywords: by Cynthia Churchwell
  • 11 Dec 2006
  • Research & Ideas

Fixing Price Tag Confusion

market. Advertising is one way, but consumers may not be paying attention. Price partitioning can then become a key tactical element to re-engage consumer attention at the point-of-purchase. View Details
Keywords: by Sean Silverthorne; Retail
  • 19 Mar 2006
  • Research & Ideas

Unlocking Your Investment Capital

Business Review, Merton, a Nobel laureate, urges senior corporate executives and boards to view derivative applications not just as tactical measures but as strategic tools that convey competitive advantage. A first step is distinguishing... View Details
Keywords: by Ann Cullen; Financial Services
  • 20 Feb 2008
  • First Look

First Look: February 20, 2008

those tactics which do not require the influencer to change the economic or structural aspects of the bargaining situation in order to persuade the target; (2) Review prior research on behavioral decision making to identify ideas that may... View Details
Keywords: Martha Lagace
  • November 2022
  • Case

Arcos Dorados’ Quest for the Digitalization of Last-Mile Delivery in Colombia

By: Jorge Tamayo, Jenyfeer Martinez Buitrago and Mariana Cal
In 2018, Francisco Staton, Managing Director of Arcos Dorados in Colombia had to decide on the company’s strategy to expand its food ordering and delivery business in the country. Arcos Dorados stood as McDonald’s largest independent franchisee, and Colombia was one of... View Details
Keywords: Digital Transformation; Delivery; McDonald's; Latin America; Quick Serve Restaurants; QSR; Transformation; Decision Making; Decision Choices and Conditions; Global Strategy; Technological Innovation; Growth and Development Strategy; Agreements and Arrangements; Negotiation Tactics; Logistics; Service Delivery; Organizational Culture; Performance Improvement; Partners and Partnerships; Strategy; Food and Beverage Industry; Latin America; South America; Colombia
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  • 25 Mar 2021
  • Research & Ideas

Steer Clear of the Blind Spots That Derail Experiments

more questions about the outcome. Alibaba, for example, set out a few years ago to test whether coupons nudged shoppers to buy items they had left in their digital carts. Executives found that these incentives didn’t boost sales, but rather than find out what View Details
Keywords: by Danielle Kost

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