Publications

Research Summary

Personal Selling and Sales Management

By: Das Narayandas

Das is currently investigating benchmark practices in personal selling and sales management across a variety of industries. He is also conducting field studies to understand how firms are leveraging interactive technologies to support their field sales efforts. View Details

January 1993 (Revised September 1993)
Background Note

Managing Information: The IT Architecture

Information is a critical resource in the information economy and Information Technology (IT) enables information to be managed as a strategic resource. However, IT is extremely complex and fast-changing. As a result, the general manager cannot leave IT decisions... View Details

Keywords: Strategy; Information Technology

June 1991 (Revised September 1996)
Case

Human Resource Management at American Airlines

American Airlines' strategy calls for continued growth, improvements in customer service, and cost reduction. This case examines the Human Resource Management system at American Airlines and its role in the airline's past and continued success. May be used with... View Details

Keywords: Air Transportation; Management Systems; Human Resources; Business Strategy; Air Transportation Industry; United States

TeachingInterests

Managing International Trade and Investment

By: Dante Roscini

Managing International Trade and Investment (MITI) is designed for students who expect to engage directly or indirectly in commerce and in strategic or financial investments across national borders. It covers concepts that are relevant to a number of operating and... View Details

19 Oct 2017
Video

Summer Venture in Management Program

June 1997 (Revised January 1999)
Background Note

Understanding Costs for Management Decisions

By: William J. Bruns Jr.

Defines types of costs--current, sunk, opportunity, relevant, differential--and their use in management and management decision making. Contrasts single-period and multiple-period cost analysis. View Details

Keywords: Cost vs Benefits; Decision Making

Teaching Interest

Product Management 101 & 102

Julia previously taught Product Management 101 & 102 (PM 101/102). This is a two-semester project-based course that uses a learning-by-doing approach to build basic product management skills. Students evaluate user needs and specify functional requirements... View Details

2003
Class Lecture

Return on Management

By: Robert L. Simons

Keywords: Management Practices and Processes; Management Analysis, Tools, and Techniques

March–April 1977
Article

Effective Public Management

By: Joseph L. Bower

Keywords: Management

Find at Harvard

May 1993
Background Note

Managing International Alliances: Conceptual Framework

Provides an overview of key issues on management of international alliances, including: 1) the logic of collaboration; 2) selecting partners; 3) structuring alliances; 4) alliance networks; 5) alliance dynamics; 6) limits to alliances; and 7) the role of governments. View Details

Keywords: Management; Alliances; Globalization