Publications

November 2013
Article

Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping

By: Jill Avery, Thomas Steenburgh, John A. Deighton and Mary Caravella

Buying a product has never been easier. Consumers can shop online, over the phone or via mail order, from home or on the go, and if they want to experience touch and feel, they can also visit a "real" store. Often, one and the same retailer offers several of these... View Details

Keywords: Channel Management; Retailing; Marketing; Marketing Channels; Marketing Strategy; E-commerce; Retail Industry; United States

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01 Nov 2013
News

Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping

November 2000
Case

Wit Capital: Evolution of the Online Investment Bank (B)

Describes the evolution of Wit Capital from its origins as a small brewery to an online investment bank advising both small technology-based companies seeking to raise capital and large companies seeking to acquire Internet companies, as well as offering retail... View Details

Keywords: Internet and the Web; Disruptive Innovation; Service Delivery; Investment Banking; Entrepreneurship

March 2000 (Revised April 2004)
Case

VacationSpot.com & Rent-A-Holiday: Negotiating a Trans-Atlantic Merger of Start-Ups

Describes a potential trans-Atlantic merger between two young companies in the Internet space. VacationSpot.com, based in Seattle, and Rent-A-Holiday, based in Brussels, both offer online listings and reservations for independent leisure lodging (i.e., villas,... View Details

Keywords: Negotiation; Valuation; Internet and the Web; Mergers and Acquisitions; Business Startups; Cross-Cultural and Cross-Border Issues; Travel Industry; United States; Brussels

2014
Book

Collective Genius: The Art and Practice of Leading Innovation

By: Linda A. Hill, Greg Brandeau, Emily Truelove and Kent Lineback

Why can some organizations innovate time and again, while most cannot? You might think the key to innovation is attracting exceptional creative talent. Or making the right investments. Or breaking down organizational silos. All of these things may help—but there's only... View Details

Keywords: Innovation; Innovation Leadership; Leadership; Organizational Culture; Innovation and Invention

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27 Aug 2020
News

The value of talking to strangers — and nodding acquaintances

01 Mar 2017
News

Uber Is Just Another Company To Join The Long History Of Toxic Work Environments

30 Oct 2018
News

The Harder, Better, Faster, Stronger Language of Dieting

2011
Article

The Consumer Psychology of Mail-in Rebates

By: John T. Gourville and Dilip Soman

Consumers who buy a product intending to use an accompanying mail-in rebate often do not redeem the rebate. To explain this behavior, we argue that consumers use an anchoring and adjustment approach to predicting the likelihood of redeeming a rebate. In keeping with... View Details

Keywords: Product Marketing; Consumer Behavior; Sales; Motivation and Incentives

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October 2000 (Revised April 2001)
Case

Cost of Capital at Ameritrade

By: Mark L. Mitchell and Erik Stafford

Ameritrade Holding Corp. is planning large marketing and technology investments to improve the company's competitive position in deep-discount brokerage by taking advantage of emerging economies of scale. In order to evaluate whether the strategy would generate... View Details

Keywords: Developing Countries and Economies; Asset Pricing; Cash Flow; Cost of Capital; Investment; Marketing; Mathematical Methods; Competition; Information Technology; Internet and the Web; Financial Services Industry

19 Apr 2004
Research & Ideas

Birth of the American Salesman

and Internet age? A: Today there are more sales workers than ever before, though I would not call them "Willy Lomans." They are a vital and essential part of the economy. The number View Details

Keywords: by Laura Linard

30 Mar 2003
Research & Ideas

The Future of IT Consulting

Johnston: Your research refers to the PC in the 80's and the Internet in the 90's as triggers of explosive growth for the IT consulting industry. Have you identified a third trigger for this decade? Nolan... View Details

Keywords: by Sarah Jane Johnston; Consulting

04 Aug 2003
Research & Ideas

Shackleton: An Entrepreneur of Survival

have waited it out and not encountered the ice floes that the whalers at South Georgia predicted were coming. Both groups of students pointed to his impetuosity in hiring. They also pointed out that he didn't seem to have a rich personal... View Details

Keywords: by Martha Lagace

31 Aug 2020
News

Future of work: how managers are harnessing employees’ hidden skills

2012
Article

A Study of Economic Impact of Cloud Computing

By: Marco Iansiti and Gregory L. Richards

In this paper we find that advances in cloud computing likely will extend the IT induced economic growth in developed economies and foster growth in economies where IT penetration is not yet fully mature. We conclude that governments should work together to take... View Details

Keywords: Globalized Economies and Regions; Internet and the Web; Information Technology; Economic Growth; Cooperation; Government and Politics; Innovation and Invention; Information Technology Industry; Public Administration Industry

June 2014 (Revised November 2014)
Case

Investing in Online Marketplaces

By: Andrei Hagiu and Hermes Alvarez

Simon Rothman had recently been promoted from executive-in-residence to Partner at esteemed venture capital firm Greylock Partners and placed in charge of managing a $100 million early-stage fund commitment dedicated to online marketplaces. In Greylock's view, 2014 was... View Details

Keywords: Business Models; Competitive Advantage; Entrepreneurship; Internet; Investments; Networks; Technology; Venture Capital

June 2012 (Revised August 2013)
Case

Driving Towards a Disruption?

By: Willy Shih and William Noble

As Clayton Christensen drove to the studio to deliver an online executive education class, he pondered the future of management education. How big a threat did online degree programs, corporate universities, and other innovations in the delivery of management training... View Details

Keywords: Disruptive Technology; Performance Trajectories; Disruptive Innovations; Business Education; Business School; Internet And Online Services Industries; Disruptive Innovation; Higher Education; Corporate Strategy; Internet; Performance; Education Industry; Boston