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  • August 2018 (Revised February 2019)
  • Case

Shindigz

By: Frank Cespedes
Shindigz provides party and celebratory items for various occasions and events through its branded online channel, through third-party retail and wholesale channels, and external online marketplaces. The case focuses on pricing challenges facing a venture with an... View Details
Keywords: Ecommerce; Pricing; Price; Strategy; Decision Making; Brands and Branding; Distribution Channels; E-commerce; Consumer Products Industry
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  • 01 Jun 2000
  • News

HBS Business Plan Contestants Pin Their Hopes on the Internet

e-commerce solutions for the laboratory supply market; CitySoft, which builds Web sites and intranet applications and recruits and hires employees from underrepresented urban areas; and ZEFER Corp., an Internet consulting firm. The... View Details
  • Profile

Evelyne White

Bookalokal is a social dining platform that launched in Brussels in 2012. The initial concept: Connect travelers with locals through home-cooked, gourmet meals in people's homes. Prospective diners search through Bookalokal's online database of hosts, choose a favorite... View Details
Keywords: Technology; Services
  • 01 Dec 2017
  • News

2017 in Manufacturing: The Supply Chain Goes High Tech

e-commerce retailers, but that could result in a distribution bottleneck. I haven’t seen it yet, but the most innovative manufacturers will start thinking about ways to reach their customers directly and at scale.” —Professor Gary Pisano... View Details
Keywords: Jerry Jasinowski (AMP 97, 1985), former president and CEO, National Association of Manufacturers
  • 26 Jul 2016
  • News

Alumni Capture the Essence of Pokemon GO Craze

locations and retailers to provide ‘real world’ ($) rewards to players.” Many alumni see possibilities and potential in other areas: “Augmented reality can definitely revolutionize e-commerce and mobile-friendly brand apps,” said Ameera... View Details
Keywords: Arts, Entertainment
  • 01 Dec 2019
  • News

Capitalizing the Corner Shop

or cash or machinery—so you ended up borrowing from the bank of mom and dad or the bank of your friend to support your business.” Early in his career, Kehinde realized that these capital challenges were epidemic. In 2012, he helped found Jumia, an View Details
Keywords: Dan Morrell
  • May 2024 (Revised February 2025)
  • Case

Lowe's: Improving the Total Home Strategy

By: Elie Ofek, K. Shelette Stewart and Alicia Dadlani
In 2023, Marvin Ellison, CEO of Lowe’s, contemplated enhancements to the company’s Total Home Strategy to accelerate performance and grow market share. In the last five years since becoming CEO, Ellison had championed a turnaround of the company, completing a... View Details
Keywords: Growth and Development Strategy; E-commerce; Competition; Brands and Branding; Business Strategy; Retail Industry; United States; North Carolina
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  • Profile

Tiffany Niver

Why was earning an MBA at HBS important to you? I went to a liberal arts college and felt I needed to round out my skills and obtain specific areas of knowledge in business. I also believe that the MBA is an important credential, particularly for women, and foresee it... View Details
Keywords: Technology; Retail; Consulting
  • 05 Feb 2015
  • Blog Post

Crossing the Atlantic

ironically, my decision to go back into consulting resulted from the incredible experiences I had at a tech startup this past summer in Zambia. Those three months in Africa gave me the opportunity to fulfill my goals of working in a tech and View Details
Keywords: Consulting; Manufacturing
  • 27 Sep 2021
  • News

Sewn with Love

began raising funds to support small businesses within the fashion and garment industries that pivoted their manufacturing to create personal protective equipment and partnered with The RealReal, an e-commerce site for pre-owned luxury... View Details
  • 2024
  • Case

EPCorp: Convincing the C-Suite

By: Jacob M. Cook
In EPCorp: Convincing the C-Suite, Shivani Bahl is attempting to sell EPCorp's CEO, Debbie Sullivan, on her ideas for not only a new website upgrade but also a more expansive vision on how data and Generative AI can be used to grow the company. Debbie is understandably... View Details
Keywords: AI and Machine Learning; E-commerce; Growth and Development Strategy
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  • June 2016
  • Teaching Note

Relating to Peapod

By: Jill Avery and Susan Fournier
This case concerns the topics of relationship marketing, customer acquisition and retention, brand loyalty, service failure and recovery, new product introduction, and the use of consumer ethnography to study consumer behavior. Specifically, the case explores the... View Details
Keywords: Brand Management; Customer Relationship Management; CRM; Customer Behavior; Consumer Behavior; Retailing; Marketing; Marketing Strategy; Brands and Branding; Marketing Channels; E-commerce; Retail Industry; United States
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  • 2024
  • Working Paper

Digital Platforms 2.0: Learnings, Opportunities, and Challenges

By: Shrabastee Banerjee, Ishita Chakraborty, Hana Choi, Hannes Datta, Remi Daviet, Chiara Farronato, Minkyung Kim, Anja Lambrecht, Puneet Manchanda, Aniko Oery, Ananya Sen, Marshall W Van Alstyne, Prasad Vana, Kenneth C Wilbur, Xu Zhang and Bobby Zhou
Platform-based digital ecosystems form the backbone of our interactions with the Internet. Over the past decade, digital ecosystems have witnessed significant growth, both in terms of industry footprint and academic research. Yet, the challenges associated with their... View Details
Keywords: Digital Platforms; Technology Adoption; E-commerce; Market Design
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  • August 2014
  • Case

Rent the Runway (Abridged)

By: Thomas R. Eisenmann, Brent Goldfarb and David A. Kirsch
Two months after a successful launch In November 2009, the cofounders of Rent the Runway (RTR), a website that rented designer dresses, are debating whether to grow their startup at a measured pace and focus on improving operational effectiveness, or raise a new round... View Details
Keywords: Lean Startup; Electronic Commerce; Fashion; Expansion; Business Startups; Growth and Development Strategy; E-commerce; Fashion Industry
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  • 01 Mar 2017
  • News

Weaving Success in India

to join the family business—was named a vice chairman in 2016. She is leading efforts to double the company’s number of stores and to grow its e-commerce offerings. Her younger brother, also a vice chairman, runs Nalli’s new jewelry... View Details
Keywords: April White
  • 01 Dec 2014
  • News

Instilling Production with Principles

local shops an enticing web presence alongside their e-commerce peers. Yang took a leadership role at Esquel Group, which her father founded, in 1995. The company has grown steadily despite the economic downturn, and today Esquel Group... View Details
Keywords: April White; fashion; Manufacturing
  • 01 Apr 2001
  • News

Edwin Yu: Bidding on the Future

small participation fee. For now, the service is limited to Seoul and the capital’s suburbs. For somebody living on the cutting-edge of the e-commerce revolution, Yu is surprisingly relaxed and good-humored. Still, he isn’t letting his... View Details
Keywords: Alejandro Reyes; Telecommunications; Information
  • 10 Sep 2014
  • Blog Post

A Summer Reflection

people for my project plus learn about other interesting teams. Overall I had a great summer, and I learned a lot about e-commerce and even more about building trust and influence with people both in Bentonville and at dotcom in San... View Details
Keywords: Technology; Consumer Products / Retail
  • 01 Jun 2002
  • News

Africa Business Conference Creates Ongoing Forum for Change

difficulty lies in expanding the world's understanding of a culturally diverse continent that is in the earliest stages of exploring high-tech sectors such as e-commerce and telecommunications. “Africa is a blank canvas where anything can... View Details
  • 2024
  • Case

EPCorp: What Story Does the Data Tell?

By: Jacob M. Cook
In EPCorp: What Story Does the Data Tell?, the Quick Case begins with Shivani Bahl researching problems with her company's website so that she can begin to analyze which option would help EPCorp most: selling all its products on Amazon or improving its own data... View Details
Keywords: Distribution Channels; E-commerce; Analytics and Data Science; Decision Making
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