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Show Results For
- All HBS Web
(735)
- People (4)
- News (179)
- Research (441)
- Events (6)
- Multimedia (5)
- Faculty Publications (275)
- 07 Dec 2016
- Blog Post
Marketing Reimagined: A Recap of the 2016 Marketing Innovation Conference
memorable take-a-ways came out of the session. For example, Matt Taylor, CEO of Tracksmith and Becca Freeman of LOLA shared the power of earned media for early-stage startups. Several of the panelists also addressed paid media; efforts... View Details
Keywords: Entertainment / Media / Sports
- 26 Oct 2017
- Research Event
In an Era of 'Fake News,' What is the Future of Advertising and Publishing?
A year ago, discussions of the business of digital media may have focused on the plateauing ebook market or the diminishing pay for content providers. But after the 2016 presidential election, in which... View Details
- 18 Jul 2014
- News
Team Players
Olympic Park Legacy Company. Her education and experience complemented Blumkin's, as did her roots across the river in Mamaroneck, in New York's Westchester County. Blumkin immediately signed Lehrer as manager of communications and View Details
- 01 Sep 2018
- News
The True Value of a Tweet
Image by John Ritter Companies can spend millions curating their social media presence—with sometimes famously funny results, like the Twitter accounts for Wendy’s and Denny’s—but how relevant is that to revenues? Here, Associate... View Details
Keywords: Jen McFarland Flint
- Career Coach
Matt Spielman
divisions and several initiatives in response to the dramatic changes in the media landscape. At Moxie Interactive, a digital media agency within the Publicis Groupe, Matt led... View Details
- 21 Mar 2016
- Lessons from the Classroom
When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)
It’s one thing to look at the entertainment business from an executive’s point of view. It’s quite another to see it through the eyes of a professional basketball player, supermodel, or actress. That mix of perspectives is exactly what has folks in the View Details
- March 2016
- Supplement
Advertising Experiments at RestaurantGrades
By: Weijia Dai, Hyunjin Kim and Michael Luca
This exercise provides students with a data set consisting of results from a hypothetical experiment, and asks students to make recommendations based on the data. Through this process, the exercise teaches students to analyze, design, and interpret experiments. The... View Details
- Profile
Kaki Ettinger
fascinated by the rapidly growing power of digital tools, and since then have remained committed to a career in technology and media. But for me, the "what" was easier than the "how" - I knew where I wanted to make an... View Details
- 20 Jul 2015
- Blog Post
My Journey to Working with At Night Management / PRMD Music
working in the iTunes group. For many years, it was the most important digital release platform in the music industry. Yet we were disconnected from the creative part of the industry, far away from the people pushing the boundaries... View Details
Keywords: Entertainment / Media / Sports
George W. Lucas
Lucas has produced and directed some of the most successful films in history including the Star Wars Trilogy and the Indiana Jones series. Through his Industrial Light and Magic subsidiary, he has pioneered some of the most dramatic View Details
Keywords: Entertainment & Broadcast Media
- 22 Jul 2024
- News
Viral Marketing’s Early Muse
sneezing pandas and ‘I Can Has Cheezburger?’ cats,” says Kornfeld, a consultant and digital media researcher. “We got in early on Carroll’s story because Leora is also Canadian—so she saw the chatter on... View Details
- 05 May 2011
- News
Blazing a Trail for Glenn Beck
to be a successful media executive and leader in the digital media space, and her unique perspective and experiences will be valuable in building The Blaze as a vibrant,... View Details
- April 2018
- Teaching Plan
NBCUniversal Telemundo: Transforming Latino Television
By: Henry McGee
Teaching Plan for HBS No. 318-018. View Details
- Web
Accessibility | About
and expands coverage to include all digital content, including internal-facing sites. The policy was established to promote equal access to information technology and digital content and to improve the user... View Details
- 01 Mar 2007
- News
Microsoft’s Ballmer Makes His Pitch
BALLMER: Microsoft plans to remain on the cutting edge of digital media technology. If you think that the last decade produced a torrent of consumer high-tech innovation — notably personal computers,... View Details
- 01 Jun 2017
- News
In My Humble Opinion: Jen Wong (MBA 2004)
When Jen Wong (MBA 2004) joined Time Inc. as president of digital operations in 2016, the internet cheered. With stints at AOL and PopSugar, Wong was a respected veteran of the young digital View Details
Keywords: April White
- 01 Dec 2020
- News
Bounce Back from a Blunder
Edited by Julia Hanna and Jen McFarland Flint; illustrations by Rose Wong If mistakes are bound to happen—like death and perhaps taxes—then leaders need to let them be seen, says Victoria Montgomery Brown (MBA 2003), CEO and cofounder of the View Details
- Fast Answer
Music & Activism: Market Research Resources
I find information on trends on social media, digital music and the web? eMarketer
Market data, statistics, and analysis on the Internet, e-business, online marketing, media, and emerging technologies. Business Insider Reports on... View Details
Market data, statistics, and analysis on the Internet, e-business, online marketing, media, and emerging technologies. Business Insider Reports on... View Details
- 01 Jun 2015
- News
Feedback
life, business, success through embracing personal truth, and “unleashing your unquenchable warrior spirit” is an inspiration. —Paul Kewene-Hite via alumni.hbs.edu Success Stories Re: Breaking the Digital Ceiling Thank you for this... View Details
- 16 Jun 2014
- Blog Post
Recruiting Millennials in a Global Market
to revolution and de ne social media in a few years. As digital migrants, Generation X immigrated to a working world that required the use of technology to survive and to get ahead and we were the... View Details