decision making - Publications - Faculty & Research

12 Jul 2016
News

Prof. Howard Raiffa, Giant in Game Theory and Decision Analysis, Dies at 92

Keywords: Managerial Economics

13 Oct 2020
Cold Call Podcast

Can Entrepreneurs Make Mobile Voting Easy and Secure?

Keywords: Re: Mitchell B. Weiss; Public Administration

June 2024 (Revised August 2024)
Case

Revlon India's Turnaround: Navigating Online-Offline Decisions Using a Balanced Scorecard

By: Tatiana Sandino and Samuel Grad

Revlon India was founded as a joint venture in 1995, pairing the industrial conglomerate UMG with the global beauty brand Revlon, Inc. to bring international color cosmetics to India. After growing rapidly and pioneering the Beauty Advisor (BA) model in India, the... View Details

Citation

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1979
Other Unpublished Work

Fox Studios: Operating a Small Business - HBS Analysis and Decision Case

By: J. Ronald Fox and Frank S. Leonard

Keywords: Media; Business Ventures; Operations; Decision Making; Entertainment and Recreation Industry; Motion Pictures and Video Industry

Citation

The field of customer experience (CX) design — which aims to ensure that customers have positive touch points with companies while buying and consuming their products and services — has grown quickly in recent years. Research has shown that memorable experiences,... View Details

November 26, 2019
Article

Veil-of-Ignorance Reasoning Favors the Greater Good

By: Karen Huang, Joshua D. Greene and Max Bazerman

The “veil of ignorance” is a moral reasoning device designed to promote impartial decision-making by denying decision-makers access to potentially biasing information about who will benefit most or least from the available options. Veil-of-ignorance reasoning was... View Details

Keywords: Policy Making; Procedural Justice; Ethics; Decision Making; Policy; Fairness

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August 1999
Article

Positive Illusions and Biases of Prediction in Mutual Fund Investment Decisions

By: D. A. Moore, T. R. Kurtzberg, C. R. Fox and M. H. Bazerman

Keywords: Investment; Decision Making; Forecasting and Prediction

Citation

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19 Oct 2015
Research & Ideas

Business Research that Makes for Smarter Public Policy

research—and how academics could better help improve the work of government. The workshop is just one example of how HBS scholars are using their research to make a difference in government policy. Some, like Michael E. Porter or Federal... View Details

Keywords: by Michael Blanding

1981
Other Unpublished Work

Comet Energy (A) DoD Incentive Contracting - HBS Analysis and Decision Case

By: J. Ronald Fox and Louis B. Smith

Keywords: Contracts; Business and Government Relations; National Security; Decision Making

Citation

2005
Other Unpublished Work

Corporate Financing Decisions When Investors Take the Path of Least Resistance

By: Malcolm Baker, Joshua Coval and Jeremy Stein

We explore the consequences for corporate financial policy that arise when investors exhibit inertial behavior. One implication of investor inertia is that, all else equal, a firm pursuing a strategy of equity-financed growth will prefer a stock-for-stock merger to... View Details

Keywords: Decisions; Behavior; Stocks; Mergers and Acquisitions; Policy; Investment; Financial Institutions; Equity; Corporate Finance

Citation

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February 1997
Article

Ultimatum Bargaining with a Committee: Underestimating the Importance of Decision Rule

By: D. M. Messick, D. A. Moore and M. H. Bazerman

Keywords: Negotiation; Groups and Teams; Decision Making

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October 2018
Case

BreezoMeter: Making Air Pollution Data Actionable

By: Frank V. Cespedes, Allison M. Ciechanover and Margot Eiran

The case focuses on an Israeli startup that provides actionable air pollution data and forecasts. The company has over 50 enterprise customers and its tool reached a million people daily in 67 countries. The co-founders wrestle with which markets and customers to focus... View Details

Keywords: Startups; Entrepreneurship; Business Startups; Pollutants; Analytics and Data Science; Sales; Marketing; Decision Choices and Conditions; Technology Industry; Israel; United States

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12 Apr 2022
Research & Ideas

Swiping Right: How Data Helped This Online Dating Site Make More Matches

been hindered by two trouble spots: Women don’t want to make the first move online. On the other hand, men come on stronger, sending an abundance of often fruitless messages. This leads to mixed signals, frustration, and user atrophy.... View Details

Keywords: by Kara Baskin

16 Oct 2008
Working Paper Summaries

Making the Gambler’s Fallacy Disappear: The Role of Experience

Keywords: by Gregory M. Barron & Stephen Leider

January 1983
Article

Uncertainty, Social Location and Influence in Decision Making: A Sociometric Analysis

By: Michael Tushman and E. Romanelli

Keywords: Decision Making

Citation

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Article

Megastudies Improve the Impact of Applied Behavioural Science

By: Katherine L. Milkman, Dena Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Pepi Pandiloski, Yeji Park, Aneesh Rai, Max Bazerman, John Beshears, Lauri Bonacorsi, Colin Camerer, Edward Chang, Gretchen Chapman, Robert Cialdini, Hengchen Dai, Lauren Eskreis-Winkler, Ayelet Fishbach, James J. Gross, Samantha Horn, Alexa Hubbard, Steven J. Jones, Dean Karlan, Tim Kautz, Erika Kirgios, Joowon Klusowski, Ariella Kristal, Rahul Ladhania, Jens Ludwig, George Loewenstein, Barbara Mellers, Sendhil Mullainathan, Silvia Saccardo, Jann Spiess, Gaurav Suri, Joachim H. Talloen, Jamie Taxer, Yaacov Trope, Lyle Ungar, Kevin G. Volpp, Ashley V. Whillans, Jonathan Zinman and Angela L. Duckworth

Policy-makers are increasingly turning to behavioural science for insights about how to improve citizens’ decisions and outcomes. Typically, different scientists test different intervention ideas in different samples using different outcomes over different time... View Details

Keywords: Policy Making; Behavioral Science; Behavior; Change; Decision Making; Policy

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26 Oct 2018
Blog Post

Making the Switch from Finance to Fitness

doubt that it was where I wanted to be. Thankfully, I was accepted—and I can say with certainty, it was one of the best decisions I ever made. Life at HBS Now as a second-year, Elective Curriculum (EC) student at HBS, I can honestly say... View Details

February 2017 (Revised March 2018)
Case

BIM: Finding New Ways to Grow

By: Michael Chu and Gamze Yucaoglu

BIM, Turkey’s giant retailer with a hard-discount model for the popular segments, must decide whether to launch a brand-new format challenging the modern supermarkets. Since its founding in 1995, BIM has adhered to a business model based on a relentless focus on costs... View Details