Publications

SSRN

November–December 2021
Article

Does Gender Matter? The Effect of Management Responses on Reviewing Behavior

By: Davide Proserpio, Isamar Troncoso and Francesca Valsesia

We study the effect of management responses on the reviewing behavior of self-identified female and male reviewers. Using data from Tripadvisor, we show that after hotels begin to respond to reviews, the probability that a negative review comes from a self-identified... View Details

Keywords: Word Of Mouth; Online Reviews; Management Responses; E-commerce; Gender; Prejudice and Bias; Digital Platforms; Customers

SSRN

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April 1999 (Revised March 2000)
Background Note

Discovering What Has Already Been Discovered: Why Did Your Customers Hire Your Product?

By: Clayton M. Christensen

Describes a methodology for identifying markets for new technologies and for defining the highest value attributes of new products or services. It helps innovators escape the trap of incremental improvements to established product concepts by asking a straightforward... View Details

Keywords: Customer Focus and Relationships; Markets; Product; Technology Adoption; Value

September 2017 (Revised January 2019)
Case

FJ Management Inc.

By: Lynda M. Applegate and Matthew G. Preble

In late 2015, Crystal Call Maggelet, president and CEO of FJ Management, is working with her investment committee to help set the company’s strategic direction. Maggelet, daughter of the company’s founder, has led FJ Management since 2009 when she stepped in as CEO... View Details

13 Feb 2008
Working Paper Summaries

Unconventional Insights for Managing Stakeholder Trust

Keywords: by Michael Pirson & Deepak Malhotra

Research Summary

Managing the Manufacturer-Retailer Interface

By: Janice H. Hammond

Janice H. Hammond is studying the impact of coordination on the performance of manufacturing and retail channels. The focus of her research is on the supply "channel", the set of firms that undertakes the chain of activities that begins with acquisition of raw... View Details

14 Mar 2023
News

8 Best Practices for Creating a Compelling Customer Experience

07 Oct 2019
Sharpening Your Skills

How Companies Can Make Up with (Very) Unhappy Customers

JetBlue today is considered one of the top airlines in the world, and its customer ratings are as high as its airplanes. But not that long ago JetBlue was a prime business school example of a nightmare scenario displacing 130,000... View Details

Keywords: by Sean Silverthorne; Retail; Air Transportation

10 Aug 2009
Research & Ideas

High Commitment, High Performance Management

high commitment, high performance company. Martha Lagace: What differentiates HCHP firms and their leaders? Michael Beer: The leaders manage with a multiple stakeholder perspective. Contrary to many CEOs, HCHP leaders—with support from... View Details

Keywords: by Martha Lagace

February 2019 (Revised July 2019)
Case

Sales Force Management at Nobel Ilac

By: Doug J. Chung and Gamze Yucaoglu

Nobel Ilac was a Turkish generic pharmaceutical company marketing more than 100 drugs in 20 countries and, as of 2017, had over 2,500 employees worldwide. Nobel had implemented a transformation strategy—more specifically, a customer segmentation plan—whereby the sales... View Details

Keywords: Sales Strategy; Compensation; Employee Retention; Recruiting; Pharmaceuticals; Salesforce Management; Strategy; Organizational Design; Human Resources; Compensation and Benefits; Employees; Retention; Recruitment; Pharmaceutical Industry; Turkey

Research Summary

Managers and Employees: Justice at Work

By: Nien-he Hsieh

The employment relationship represents another significant area for managerial decision making. While much of what managers and employees owe one another depends upon mutual agreement, not all of the terms can be specified in advance. Given these conditions, what... View Details

02 Apr 2007
Lessons from the Classroom

Making the Move to General Manager

interconnections across the organization. The second is transitioning from the role of a doer to the role of managing through other people—and that's a big change. "As a new GM, you will be one step away from the View Details

Keywords: by Martha Lagace

Program

Strategic Perspectives in Nonprofit Management

game and create organizations that can thrive in the midst of change. Exploring crucial concepts and skills for nonprofit leadership, this program will prepare you to strengthen management and accountability while leading the evolution... View Details

October 2021
Article

Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

By: Nicolas Padilla and Eva Ascarza

The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details

Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Programs; Consumer Behavior; Analysis

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Research Summary

Leadership, Innovation, and Talent Management

By: Linda A. Hill

Hill is working on various research projects. The first, Leadership as Collective Genius, explores the relationships among leadership, creativity and diversity, more specifically the kind of collaborative work necessary for innovation in today's global enterprise. The... View Details

30 Sep 2002
Research & Ideas

Use the Psychology of Pricing To Keep Customers Returning

that a manager has in the product that he or she is offering. For the manager who thinks he cannot retain a customer year to year, either because he has a poor product or... View Details

Keywords: by Manda Mahoney

Program

Managing Health Care Delivery

Summary Today's health care organizations need leaders who can respond to the challenge of delivering greater value through a combination of higher quality, lower cost, and broader access. Managing Health Care Delivery will help you... View Details

Keywords: Health Care; Health Care

18 May 2022
Research & Ideas

Are Banks the ‘Bad Guys’? Overdraft Fees Are Crushing Low-Income Customers

Payday lenders have long been cast as villains for charging consumers sky-high interest rates, leaving borrowers who live paycheck to paycheck struggling to repay loans. But conventional banks are just as guilty of using fees to penalize consumers, hurting low-income... View Details

Keywords: by Rachel Layne; Financial Services

February 2021
Case

Drizly: Managing Supply and Demand through Disruption

By: Kris Ferreira

It was April 6th, 2020, and the management team at Drizly—an online alcohol marketplace where consumers could browse and purchase alcohol from local liquor retail stores via Drizly’s app for immediate home delivery—were thrilled to see record-breaking sales from the... View Details

Keywords: COVID-19 Pandemic; Demand and Consumers; Growth and Development; Customer Focus and Relationships; Customer Value and Value Chain; Customer Satisfaction; Goals and Objectives; Supply Chain Management