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- All HBS Web
(955)
- News (213)
- Research (597)
- Events (2)
- Multimedia (1)
- Faculty Publications (168)
- Web
Online Entrepreneurial Marketing Course | HBS Online
Stories FAQs Enroll Now Key Concepts Develop and continually adapt go-to-market strategies Distinguish between marketing- and sales-led organizations and marketers’ role in each Establish a customer selection strategy, including buyer... View Details
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Freeing Patient Data to Enable Innovation
in the industry that have obvious inefficiencies and solving those directly. Corbin turned back to the problem of customer service. "I'd pay attention to hospital systems and how they engage with payers,"... View Details
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
while full integration into stock valuation and engagement are considered more beneficial, but they are all practiced with equal frequency. Current practices of different ESG styles, especially screening, are driven by product and ethical... View Details
Keywords: Sean Silverthorne
- 05 May 2003
- What Do You Think?
Is This a Golden Era for Marketing Productivity?
percent of new products fail within five years ... To the extent that a few, well-chosen customers might provide valuable insights into what would improve the quality of life, Professor Zaltman's ideas might be just what marketing has... View Details
Keywords: by James Heskett
- 15 Oct 2015
- Blog Post
Why We Recruit: Medallia
summer 2015. For our full-time positions we hire MBA students for a number of different roles, including Engagement Managers and Customer Solutions Managers. Our summer MBA interns take on a variety of... View Details
Keywords: Technology
- 26 Apr 2011
- News
Do You See What I See?
management practice Sandra Sucher, who teaches a section of the course. “It’s all about engaging the ‘other,’ and leaders can be notoriously poor at separating out their own perception from the way that other people might see things.”... View Details
- Student-Faculty-Profile
Michelle Shell & Ryan Buell
productively engage customers in the creation of value. The alignment of our interests and our complementary experiences in financial services—Michelle’s as a practitioner and mine as a researcher—make us a... View Details
- 05 Jun 2014
- Research & Ideas
Fixing the ‘I Hate Work’ Blues
like partners and coaches than bosses and controllers in the traditional sense. Finally, the most senior executives in the organization should be engaged every day with the first-line: working with them in the marketplace and in View Details
Keywords: by Bill George
- 12 Mar 2019
- First Look
New Research and Ideas, March 12, 2019
emergent machine of the sovereign state. Yet such strategic interaction rarely yielded a decisive victory for either the secular state or for religion. By tracing how state-builders engaged religious institutions, elites, and attachments,... View Details
Keywords: Dina Gerdeman
- 30 Aug 2004
- Research & Ideas
Mapping Your Board’s Effectiveness
asking an occasional question or offering an occasional comment to show that they are doing their due diligence. Extending the Balanced Scorecard and strategy map framework to board members will enable them to perform more effectively and efficiently. To View Details
Keywords: by Robert S. Kaplan
- 12 Dec 2017
- News
Hal (MBA 1968) and Diane Brierley
my own company before being an entrepreneur was a common thing to do,” explains Brierley. Within 10 years, Epsilon was working with more than 400 nonprofit organizations. After leaving the company, Brierley went on to pioneer customer... View Details
- 01 Mar 2018
- News
What I Do: Philippe Hellich (MBA 1996)
Founded in Sweden in 1943, IKEA is the world’s largest furniture retailer, outfitting dorm rooms and designer homes around the globe. A company that engages nearly a billion customers every year and employs... View Details
- Web
Departments | Employment
and custom programs to over 13,000 participants annually, from over 130 countries. Open enrollment programs range from a few days to over a period of months, while custom View Details
- Web
Online Digital Marketing Strategy Course | HBS Online
strategy Develop approaches for attribution, budget allocation, and calculating customer lifetime value Explore customer engagement techniques, including personalization,... View Details
- 23 Jul 2013
- First Look
First Look: July 23
Relationships Using CRM By: Avery, Jill, and Susan Fournier Abstract—With incidences in the 20%-25% range, the practice of firing customers has become increasingly attractive as firms try to maximize the lifetime value of their View Details
Keywords: Anna Secino
- 10 Jan 2020
- Blog Post
Know Your Audience - Recruiting HBS Students for Retail
sets align with what a company needs, everyone wins. A Custom Fit As the retail industry evolves, so do recruiting best practices. “More companies are turning away from a standard recruiting presentation and are being more agile and... View Details
Keywords: Consumer Products / Retail
- 01 Mar 2017
- News
HBX: Reimagining HBS for the Digital Age
audiences. “We knew we wanted to bring the distinctive features of the HBS classroom — real-world cases and problem solving, active learning, and peer engagement — online,” says Professor Bharat Anand, a member of the initial development... View Details
- 24 Jul 2014
- Blog Post
Create a Content Marketing Strategy for your Talent Acquisitions Team
marketing strategy that will attract and engage talent that is right for your firm. Segment your target audience.Get to know your target candidates. Who are they and what do they look for in an organization? Is culture a priority for them... View Details
- Web
Leadership with purpose: Redefining success and impact with Satpal Singh (SELP—India 4, 2019) - Recruiting
appreciation for my own strengths and a renewed sense of purpose. Engaging with the individuals featured in case studies further enriched the experience. Hearing firsthand how they navigated complex transformations brought the lessons to... View Details
- 01 Sep 2020
- News
Giving Amazon the Boot
since people preferred Amazon’s free two-day shipping. Occasionally, scammers would return cheaper, used boots in Ranch Road boxes for a full refund, and Ford was anxious that an unwitting customer would wind up with the wrong product and... View Details