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  • 24 Jan 2024
  • Op-Ed

Why Boeing’s Problems with the 737 MAX Began More Than 25 Years Ago

one of the most important business turnarounds in history. Maximizing earnings, but at what cost? By 2011, Boeing found its 737 losing out to rival Airbus’s A320neo with major customers like American Airlines. Rather than designing a new... View Details
Keywords: by Bill George; Air Transportation; Transportation; Aerospace
  • 10 May 2012
  • Working Paper Summaries

The Flattened Firm—Not as Advertised

Keywords: by Julie Wulf
  • March 7, 2024
  • Article

Integrating Digital Tools into Every Stage of Your Sales Strategy

By: Frank V. Cespedes and Georg Krentzel
In their growth and customer-acquisition activities, most companies now face twin challenges: understanding and responding to omni-channel buying behavior and doing that without inadvertently decreasing sales productivity. Thirty years ago, Peter Drucker noted that... View Details
Keywords: Sales Management; Digital Tools; Sales; Marketing Channels; Technology Adoption; Brands and Branding
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  • 19 Dec 2006
  • First Look

First Look: December 19, 2006

advertising subject to constraints on customer growth. By relaxing constraints on growth by one customer, we can then impute their lifetime value to the firm. We apply our model to data from an auction... View Details
Keywords: Sean Silverthorne
  • 08 Dec 2015
  • First Look

December 8, 2015

and two laboratory experiments in food service settings suggest that transparency that 1) allows customers to observe operational processes (process transparency) and 2) allows employees to observe customers... View Details
Keywords: Sean Silverthorne
  • 07 Oct 2024
  • Research & Ideas

Election 2024: Why Demographics Won't Predict the Next President

voting data appeal to forecasters precisely because the available numbers are broad and accurate. Predicting long-term trends influenced by aging, migration, fertility, and mortality is possible. Even projections of the future size and... View Details
Keywords: by Jay Fitzgerald
  • September 2015
  • Article

Design and Implementation of a Privacy Preserving Electronic Health Record Linkage Tool in Chicago

By: Abel Kho, John Cashy, Kathryn Jackson, Adam Pah, Satyender Goel, Jorn Boehnke, John Eric Humphries, Scott Duke Kominers and et al.
Objective
To design and implement a tool that creates a secure, privacy preserving linkage of electronic health record (EHR) data across multiple sites in a large metropolitan area in the United States (Chicago, IL), for use in clinical... View Details
Keywords: Information; Customers; Safety; Rights; Ethics; Entrepreneurship; Health Care and Treatment; Health Industry; Chicago
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  • 08 Jan 2008
  • First Look

First Look: January 8, 2008

of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the film rental and return patterns of a sample of online DVD rental customers... View Details
Keywords: Martha Lagace
  • Web

Marketing - Doctoral

Jacqueline Ng Lane George Serafeim Isamar Troncoso Shunyuan Zhang Big data Alberto F. Cavallo Business marketing Das Narayandas V. Kasturi Rangan Consumer behavior Leslie K. John Michael I. Norton Consumer psychology Julian De Freitas... View Details
  • 02 May 2017
  • First Look

First Look at New Research: May 2, 2017

April 14, 2017 Harvard Business Review Companies Like United Need to Cultivate Good Judgment, and Free Their Employees to Use It By: Deighton, John A. Abstract—United Airlines has pledged to improve its training programs and empower its employees to put View Details
Keywords: Carmen Nobel
  • 20 Jan 2015
  • First Look

First Look: January 20

link: http://dx.doi.org.ezp-prod1.hul.harvard.edu/10.1016/j.jebo.2014.10.004 January 2015 Economic Journal Does Management Matter in Schools? By: Bloom, Nicholas, Renata Lemos, Raffaella Sadun, and John Van Reenen Abstract—We collect data... View Details
Keywords: Sean Silverthorne

    American Stories: A Large-Scale Structured Text Dataset of Historical U.S. Newspapers

    Existing full text datasets of U.S. public domain newspapers do not recognize the often complex layouts of newspaper scans, and as a result the digitized content scrambles texts from articles, headlines, captions, advertisements, and other layout regions. OCR quality... View Details
    • 21 Apr 2015
    • First Look

    First Look: April 21

    Campaign and the Upside of CEO Activism By: Chatterji, Aaron, and Michael Toffel Abstract—When Starbucks CEO Howard Schultz asked his baristas to engage customers in a discussion about race in America, it was a clear case of the growing... View Details
    Keywords: Carmen Nobel & Sean Silverthorne
    • November 2019 (Revised January 2020)
    • Case

    Bayer Crop Science

    By: David E. Bell, Damien McLoughlin, Natalie Kindred and James Barnett
    In mid-2019, a year after German conglomerate Bayer Group closed its acquisition of U.S.-based seeds giant Monsanto, the leadership of Bayer’s Crop Science division (which absorbed Monsanto) is reflecting on the opportunities ahead. Some observers have questioned... View Details
    Keywords: Agribusiness; Research and Development; Innovation and Invention; Innovation Strategy; Mergers and Acquisitions; Consolidation; Customer Value and Value Chain; Change Management; Agriculture and Agribusiness Industry; Technology Industry; United States; Germany
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    • Web

    HBS Recruiting Homepage

    Employment Data Access Data Regarding HBS Talent Career Choices View and filter employment data by industry, function and location to help inform your organizations unique... View Details
    • 07 Dec 1999
    • Research & Ideas

    Henry Heinz and Brand Creation in the Late Nineteenth Century

    strategic rationale of branding and its importance to competing effectively on the demand side of the economy. In a young market, he realized, consumers had to be able to identify a particular product's source, functional attributes, and perceived quality relative to... View Details
    Keywords: by Nancy F. Koehn
    • October 2022
    • Article

    A Structural Model of Organizational Buying for Business-to-Business Markets: Innovation Adoption with Share-of-Wallet Contracts

    By: Navid Mojir and K. Sudhir
    The paper develops the first structural model of organizational buying to study innovation diffusion in a B2B market. Our model is particularly applicable for routinized exchange relationships, whereby centralized buyers periodically evaluate and choose contracts,... View Details
    Keywords: Organizational Buying Behavior; Healthcare Marketing; B2B Markets; B2B Innovation; New Product Diffusion; New Product Adoption; Organizations; Acquisition; Behavior; Health Care and Treatment; Marketing; Innovation and Invention
    Related
    • 21 Aug 2012
    • First Look

    First Look: August 21

    customs and port authority data on the international shipments of all U.S. publicly-traded firms, we show that firms are significantly more likely to trade with countries that have a strong resident... View Details
    Keywords: Sean Silverthorne

      John A. Deighton

      John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details

      Keywords: advertising; banking; beverage; communications; computer; consumer products; credit card; e-commerce industry; financial services; grocery; hotels ＆ motels; information technology industry; marketing industry; music; pharmaceuticals; professional services
      • 22 Jul 2008
      • First Look

      First Look: July 22, 2008

      approach is the assumption that teams are stable in their membership and internal organization. In practice, however, such stability is rare, as the composition and structure of teams often changes over time or between projects. In this paper, we use detailed View Details
      Keywords: Martha Lagace