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  • All HBS Web  (10,983)
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  • 05 Dec 2023
  • Cold Call Podcast

What Founders Get Wrong about Sales and Marketing

Keywords: Re: Mark N. Roberge
  • February 2017
  • Case

Shang Xia: The Creation of a Chinese Luxury Lifestyle Brand

By: Anat Keinan, Sandrine Crener, Jing Xu, Janet Borgerson, Jonathan Schroeder and Zhiyan Wu
The case traces the birth of Shang Xia, a joint venture between the Hermès Group and Chinese designer Jiang Qiong Er. Launched in 2009 in Shanghai, the new brand's core mission is to revive and promote China’s 5,000-year-old cultural heritage and leverage Chinese... View Details
Keywords: Brands and Branding; Marketing Strategy; Product Positioning; Luxury; China
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Keinan, Anat, Sandrine Crener, Jing Xu, Janet Borgerson, Jonathan Schroeder, and Zhiyan Wu. "Shang Xia: The Creation of a Chinese Luxury Lifestyle Brand." Harvard Business School Case 517-032, February 2017.
  • September 2023
  • Technical Note

Note on Difficult Conversations in the Family Enterprise

By: Christina R. Wing
The best time to have a difficult conversation is, ideally, as soon as possible. Engaging in challenging conversations early can produce beneficial results for several reasons, such as resolving issues, improving communication, preserving relationships, and increasing... View Details
Keywords: Conversation; Family Business; Interpersonal Communication; Conflict and Resolution
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Wing, Christina R. "Note on Difficult Conversations in the Family Enterprise." Harvard Business School Technical Note 624-044, September 2023.
  • July 2020
  • Case

Steve Kerr: Coaching the Golden State Warriors to Joy, Compassion, Competition, and Mindfulness

By: Francesca Gino and Jeffrey Huizinga
Steve Kerr, coach of the 3-time NBA champion Golden State Warriors, reflects on his values-driven leadership style in the wake of a challenging season. View Details
Keywords: Coaching; Values; Basketball; Agility; Leadership; Values and Beliefs; Diversity; Leadership Style; Sports
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Gino, Francesca, and Jeffrey Huizinga. "Steve Kerr: Coaching the Golden State Warriors to Joy, Compassion, Competition, and Mindfulness." Harvard Business School Case 921-001, July 2020.
  • May 2016 (Revised September 2017)
  • Case

Pal's Sudden Service—Scaling an Organizational Model to Drive Growth

By: Gary P. Pisano, Francesca Gino and Bradley R. Staats
Pal's Sudden Service has developed a unique operating model and organizational culture in the quick service restaurant business. With a deep emphasis on process control and improvement, zero defects, extensive training, and a high level of employee engagement, Pal's... View Details
Keywords: Growth Strategy; Corporate Culture; Operations Strategy; Motivation; Values; Motivation and Incentives; Strategy; Values and Beliefs; Service Operations; Organizational Culture; Growth and Development Strategy; Service Industry; Food and Beverage Industry
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Pisano, Gary P., Francesca Gino, and Bradley R. Staats. "Pal's Sudden Service—Scaling an Organizational Model to Drive Growth." Harvard Business School Case 916-052, May 2016. (Revised September 2017.)
  • January 2021
  • Supplement

What Went Wrong with Boeing’s 737 Max? (B)

By: William W. George and Amram Migdal
Following the March 10, 2019, crash of Ethiopian Airlines flight 302, en route to Nairobi, Kenya and the October 29, 2018, downing of Lion Air flight 610 as it took off from Jakarta, Indonesia, Boeing’s 737 Max jet, the model flown in both instances, was grounded by... View Details
Keywords: Ethics; Values and Beliefs; Governance; Corporate Accountability; Governance Controls; Governing Rules, Regulations, and Reforms; Leadership; Management; Business or Company Management; Crisis Management; Risk Management; Organizations; Organizational Culture; Problems and Challenges; Risk and Uncertainty; Safety; Failure; Transportation; Air Transportation; Aerospace Industry; Air Transportation Industry; North America; United States
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George, William W., and Amram Migdal. "What Went Wrong with Boeing’s 737 Max? (B)." Harvard Business School Supplement 321-001, January 2021.
  • 04 Feb 2019
  • Book

Green Businesses Are Incredibly Difficult to Make Profitable. Try It Anyway

Keywords: by Dina Gerdeman; Green Technology; Energy
  • 2016
  • Book

Management: An Integrated Approach

By: Ranjay Gulati, Anthony Mayo and Nitin Nohria
The goal of Management: An Integrated Approach 2nd ed., is to prepare students for leadership positions in 21st century companies by addressing the many facets involved in answering one key question: How are leaders successfully managing competitive companies in... View Details
Keywords: Management; Leadership; Competition; Organizational Design
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Gulati, Ranjay, Anthony Mayo, and Nitin Nohria. Management: An Integrated Approach. 2nd ed. Boston: Cengage Learning, 2016.
  • June 2015 (Revised August 2016)
  • Case

Apple's Future: Apple Watch, Apple TV, and/or Apple Car?

By: David B. Yoffie and Eric Baldwin
In 2015, Apple CEO Tim Cook knew that Apple, despite its phenomenal success, needed to continue to innovate in new product areas in order to continue its momentum into the future. This case explores three new (actual or potential) product offerings from Apple: the... View Details
Keywords: Strategy; Electronics; Innovation; Technology; Technological Innovation; Competitive Strategy; Corporate Strategy; Emerging Markets; Growth and Development Strategy; Computer Industry; Retail Industry; Electronics Industry
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Yoffie, David B., and Eric Baldwin. "Apple's Future: Apple Watch, Apple TV, and/or Apple Car?" Harvard Business School Case 716-401, June 2015. (Revised August 2016.)
  • January 2018 (Revised October 2019)
  • Case

ZBJ: Building a Global Outsourcing Platform for Knowledge Workers (A)

By: Feng Zhu, Weiru Chen and Shirley Sun
ZBJ.com (ZBJ), an online platform that connects knowledge workers to small- and medium-sized enterprises, is China’s largest outsourcing platform. Founded by Mingyue Zhu in 2006, ZBJ had grown into a unicorn with 4,000 employees and a daily transaction volume of RMB15... View Details
Keywords: Outsourcing; Disintermediation; Digital Platforms; Information Technology; Problems and Challenges; Global Strategy; Information Technology Industry; China
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Zhu, Feng, Weiru Chen, and Shirley Sun. "ZBJ: Building a Global Outsourcing Platform for Knowledge Workers (A)." Harvard Business School Case 618-044, January 2018. (Revised October 2019.)
  • April 2004 (Revised July 2019)
  • Case

Wal-Mart in Europe

By: J. Gunnar Trumbull and Louisa Neissa
Presents challenges facing Wal-Mart during its move into Germany. Explores the dynamics of the German retail market. View Details
Keywords: Globalized Markets and Industries; Distribution Channels; Expansion; Trade; Foreign Direct Investment; Retail Industry; Europe; Germany
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Trumbull, J. Gunnar, and Louisa Neissa. "Wal-Mart in Europe." Harvard Business School Case 704-027, April 2004. (Revised July 2019.)
  • May 2014 (Revised March 2017)
  • Case

Unilever's Lifebuoy in India: Implementing the Sustainability Plan

By: Christopher A. Bartlett

Unilever's new Global Brand VP must not only revitalize Lifebuoy soap's sagging market performance, but simultaneously impact the health of one billion people worldwide. The latter challenge comes from Unilever's new CEO who has introduced the Unilever Sustainable... View Details

Keywords: Multinational Management; Corporate Social Responsibility; Strategy Implementation; Marketing Strategy; Mission And Purpose; Change Management; International Business; Global; Fast-moving Consumer Goods; Soap; Corporate Social Responsibility and Impact; Health Care and Treatment; Environmental Sustainability; Global Strategy; Developing Countries and Economies; Beauty and Cosmetics Industry; Health Industry; India
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Bartlett, Christopher A. "Unilever's Lifebuoy in India: Implementing the Sustainability Plan." Harvard Business School Case 914-417, May 2014. (Revised March 2017.)
  • August 1998 (Revised July 2002)
  • Case

Innovation at 3M Corporation (A)

By: Stefan H. Thomke and Ashok Nimgade
Describes how 3M Corp. introduces and learns a new and innovative methodology called Lead User research to understand future customer and market needs. A team from 3M's Medical-Surgical Markets Division applies the Lead User methodology to the field of surgical... View Details
Keywords: Innovation and Management; Innovation Strategy; Managerial Roles; Marketing Strategy; Demand and Consumers; Market Timing; Product Development; Problems and Challenges; Business Strategy; Medical Devices and Supplies Industry
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Thomke, Stefan H., and Ashok Nimgade. "Innovation at 3M Corporation (A)." Harvard Business School Case 699-012, August 1998. (Revised July 2002.)
  • January 2007 (Revised January 2008)
  • Case

Amanco: Developing the Sustainability Scorecard

By: Robert S. Kaplan and Ricardo Reisen de Pinho
Describes the challenges of using the Balanced Scorecard to implement a triple-bottom-line strategy for delivering excellent economic, environmental, and social performance. The owners and senior executive team of Amanco, a producer of plastic pipe and complete water... View Details
Keywords: Balanced Scorecard; Measurement and Metrics; Corporate Social Responsibility and Impact; Environmental Sustainability; Social Issues; Strategy; Construction Industry; Industrial Products Industry; Latin America; Brazil
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Kaplan, Robert S., and Ricardo Reisen de Pinho. "Amanco: Developing the Sustainability Scorecard." Harvard Business School Case 107-038, January 2007. (Revised January 2008.)
  • January 2019 (Revised October 2019)
  • Case

Commercial Sales Transformation at Microsoft

By: Doug J. Chung
Industry leaders should adapt to changes in the business context and consider different ways to grow. Advances in technology had shifted software demand to the cloud. As a result, Microsoft announced a strategic shift in direction from its existing ‘Windows first’... View Details
Keywords: Sales; Strategy; Transformation
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Chung, Doug J. "Commercial Sales Transformation at Microsoft." Harvard Business School Case 519-054, January 2019. (Revised October 2019.)
  • February 2010 (Revised January 2013)
  • Case

The Dabbawala System: On-Time Delivery, Every Time

By: Stefan H. Thomke and Mona Sinha
Describes the Mumbai-based Dabbawala organization, which achieves very high service performance (6 Sigma equivalent or better) with a low-cost and very simple operating system. The case explores all aspects of their system (mission, information management, material... View Details
Keywords: Information Technology; Service Operations; Service Delivery; Logistics; Alignment; Management Systems; Human Resources; Innovation and Invention; Mumbai
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Thomke, Stefan H., and Mona Sinha. "The Dabbawala System: On-Time Delivery, Every Time." Harvard Business School Case 610-059, February 2010. (Revised January 2013.)
  • June 2000 (Revised October 2017)
  • Case

IDEO

By: Stefan Thomke and Ashok Nimgade
Describes IDEO, the world's leading product design firm, and its innovation culture and process. Emphasis is placed on the important role of prototyping and experimentation in general, and in the design of the very successful Palm V handheld computer in particular. A... View Details
Keywords: Business Startups; Innovation Strategy; Business or Company Management; Time Management; Product Design; Product Development; Business Processes; Organizational Culture; Practice; Problems and Challenges; Creativity; Hardware
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Thomke, Stefan, and Ashok Nimgade. "IDEO." Harvard Business School Case 600-143, June 2000. (Revised October 2017.)
  • September 2022 (Revised January 2023)
  • Case

DBS: Purpose-Driven Transformation

By: Ranjay Gulati, Adina Wong, Dawn H. Lau and Joseph Mesfin
Singapore-based bank DBS went through three waves of purpose-driven transformation, overhauling the bank’s systems, upgrading employee skills, and re-centering its customer focus, with the bank’s purpose growing bolder with each key milestone achieved. Find out how the... View Details
Keywords: Transformation; Alignment; Business Strategy; Balanced Scorecard; Technology Adoption; Mission and Purpose; Change Management; Banking Industry; Financial Services Industry; Asia; Singapore
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Gulati, Ranjay, Adina Wong, Dawn H. Lau, and Joseph Mesfin. "DBS: Purpose-Driven Transformation." Harvard Business School Case 423-022, September 2022. (Revised January 2023.)
  • April 2005 (Revised February 2006)
  • Case

L'Oreal and the Globalization of American Beauty

By: Geoffrey G. Jones, David Kiron, Vincent Dessain and Anders Sjoman
Examines L'Oreal's acquisition of leading U.S. cosmetics brands, including Maybelline, Redken, and Kiehl's, and their subsequent renewal and globalization. Reviews the history of L'Oreal, now the world's largest cosmetics company, from its origins in France in 1907.... View Details
Keywords: Management; Corporate Strategy; Problems and Challenges; Brands and Branding; Business History; Globalization; Acquisition; Beauty and Cosmetics Industry; Consumer Products Industry; France; United States
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Jones, Geoffrey G., David Kiron, Vincent Dessain, and Anders Sjoman. "L'Oreal and the Globalization of American Beauty." Harvard Business School Case 805-086, April 2005. (Revised February 2006.)
  • February 2023 (Revised February 2024)
  • Case

Chari: Exploring Fintech in Morocco

By: Karen G. Mills and Ahmed Dahawy
This case examines the challenges and opportunities of doing business in Morocco. It highlights Morocco’s unique economy where cash remains a dominant player in the market despite global advancements in digitalization. The case also explores the various cultural and... View Details
Keywords: Business Model; Cultural Entrepreneurship; Social Entrepreneurship; Business History; Business and Government Relations; Technological Innovation; Distribution Industry; Financial Services Industry; Morocco
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Mills, Karen G., and Ahmed Dahawy. "Chari: Exploring Fintech in Morocco." Harvard Business School Case 323-082, February 2023. (Revised February 2024.)
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