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Publications
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- Faculty Publications (510)
- August 1989 (Revised November 1994)
- Case
Nissan Motor Co. Ltd.: Marketing Strategy for the European Market
By: John A. Quelch
Nissan executives are reviewing their European marketing strategy in light of the 1992 European Community (EC) market integration program and the likely end of bilateral import quotas on Japanese cars by some EC countries. Having recently established a manufacturing... View Details
- July 1989 (Revised December 1990)
- Case
CIBA-GEIGY Pharmaceuticals: Pharma International
By: John A. Quelch
Examines the decision by Pharma International on whether to launch an antimalarial product in Nigeria and, if so, how that should be implemented. Involves commercial, ethical, and policy considerations. Rich in situation assessment data, the case refers to criticism of... View Details
- August 1988 (Revised November 1989)
- Case
Reebok International Ltd.
By: John A. Quelch
Reebok executives are reviewing the company's advertising and promotion programs for the second half of 1988. These include sponsorship of the 1988 Summer Olympics and a rock concert tour organized by Amnesty International. In addition, Reebok is launching a new... View Details
- June 1987 (Revised May 1990)
- Case
John Deere Component Works (B)
By: Robert S. Kaplan
Having installed an activity-based system, the division is now exploring the insight provided by that system. In particular, it is studying the economics of lot-size process planning and product mix management. View Details
- July 1986 (Revised August 1987)
- Background Note
Note on Comparative Advantage
By: David B. Yoffie and John J. Coleman
Discusses David Ricardo's theory of comparative advantage and the refinement of his model developed by Eli Heckscher and Bertil Ohlin. Presents several criticisms of the Heckscher-Ohlin theory, including Wassily Leontief's empirical demonstration that the nature of... View Details
- July 1986 (Revised April 1989)
- Background Note
Note on Sources of Comparative Advantage
By: David B. Yoffie and John J. Coleman
After Eli Heckscher and Bertil Ohlin's propositions about the sources of comparative advantage were empirically challenged by Wassily Leontief, scholars set out to explain the "Leontief paradox" by developing alternative theories on the sources of comparative... View Details
Keywords: Competitive Advantage
- September 1985
- Background Note
Pre-Start Analysis: A Framework for Thinking About Business Ventures
By: Howard H. Stevenson and John R. Van Slyke
Describes the thought process an entrepreneur should undergo before committing to a course of action. Covers understanding the opportunity--assessing the critical skills, resources, relationships, and approvals--developing an action plan; forming a business entity;... View Details
- April 1985
- Supplement
Xerox Corp.: Fred Henderson, VP Corporate Quality Office, Video
By: John P. Kotter and Jay W. Lorsch
- March 1982
- Supplement
British Steel: Interview with Sir Monty Finniston (Abridged), Video
By: John P. Kotter
- November 1981
- Supplement
General Foods: Food Service Division (B)
By: John P. Kotter
Keywords: Food and Beverage Industry
- November 1981 (Revised October 1985)
- Supplement
General Foods: Food Service Division (C)
By: John P. Kotter
Keywords: Food and Beverage Industry
- January 1981
- Case
Mary Kay Cosmetics, Inc.
By: John P. Kotter
Introduces the student to Mary Kay Cosmetics, Inc., its business, its strategy, and its organization. Provides the necessary background for understanding the contributions of Mary Kay Ash, the company's founder and chairman. View Details
- December 1980 (Revised September 1985)
- Case
British Steel Corporation: The Korf Contract
By: John P. Kotter and John M. Stengrevics
Traces a complex resource allocation decision facing British Steel in 1975. Students study the influences on the various managers involved in making the decision. View Details