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Publications

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  • March 2014 (Revised December 2014)
  • Case

Vision 2020: Takeda and the Vaccine Business

By: John A. Quelch and Margaret L. Rodriguez
In 2014, Yasuchika Hasegawa was orchestrating the transformation of Takeda from a Japanese pharmaceutical company with a global footprint into a global company with a Japanese heritage. A 33-year veteran of Takeda, Hasegawa-san was appointed president of Takeda in 2003... View Details
Keywords: Health Care; Global; NGO; Public Health; Japan; GSK; Vaccine; Supply Chain; Market Entry; Health; Health Care and Treatment; Trade; Market Entry and Exit; Global Strategy; Health Industry; Pharmaceutical Industry
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  • Web

Technology & Operations Management Awards & Honors - Faculty & Research

Article Award for his article with Thomas Lyon, Magali A. Delmas, John W. Maxwell, Pratima Bansal, Mireille Chiroleu-Assouline, Patricia Crifo, Rodolphe Durand, Jean-Pascal Gond, Andrew King, Michael Lenox,... View Details
  • 25 Apr 2017
  • First Look

First Look at New Research, April 25

2017 CA: BVT Publishing Global Marketing Management: A Casebook By: Quelch, John A. Abstract—During the last quarter century, international business was shaken by a revolution... View Details
Keywords: Sean Silverthorne
  • September 2013 (Revised June 2014)
  • Supplement

Rana Plaza: Workplace Safety in Bangladesh (B)

By: John A. Quelch and Margaret L. Rodriguez
In the aftermath of the Rana Plaza building collapse, a group of international retailers and labor unions partnered to create a proposal for more stringent inspections and enforcement of safety standards in Bangladesh garment factories. The proposal was met by... View Details
Keywords: Retail Trade; Corporate Social Responsibility; Apparel; Bangladesh; Worker Safety; Government And Business; International Business; Apparel and Accessories Industry; Bangladesh
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  • 2007
  • Working Paper

Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers

By: John A. Deighton and Leora Kornfeld
The digital interactive transformation in marketing is not unfolding, as many thought it would, on the model of direct marketing. That model anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into... View Details
Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Internet and the Web
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  • 14 Apr 2015
  • First Look

First Look: April 14

https://cb.hbsp.harvard.edu/cbmp/product/415066-PDF-ENG Harvard Business School Case 815-088 John D. Rockefeller: The Richest Man in the World By the late nineteenth century, scale and managerial hierarchies... View Details
Keywords: Sean Silverthorne
  • 26 Jan 2016
  • First Look

January 26, 2016

core markets, while also winning in new domains. Clayton M. Christensen has been pessimistic about whether established companies can prevail in the face of disruption. Charles A. O'Reilly III and Michael L. Tushman have a contrasting... View Details
Keywords: Sean Silverthorne
  • January 2008
  • Case

Lenovo: Building A Global Brand (Multimedia case)

By: John A. Quelch and Carin-Isabel Knoop
Announced in December 2004, the $1.75 billion acquisition of IBM's PC division by Lenovo, China's largest PC maker, made headlines around the world. A relative upstart in the business, Lenovo acquired the division of IBM that invented the PC in 1981. While Lenovo was... View Details
Keywords: Marketing Strategy; Multinational Firms and Management; Information Infrastructure; Global Strategy; Acquisition; Brands and Branding; Manufacturing Industry; Computer Industry; China
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  • 01 Dec 2000
  • News

Faculty News

by Rufus W. Lumry III (MBA 1974) to further research in the field of information technology. Others receiving chairs for the first time are Max Bazerman (Jesse Isidor Straus Professor of Business Administration); View Details
Keywords: H. Naylor Fitzhugh (MBA '33); Business Schools & Computer & Management Training; Educational Services
  • 12 Jun 2018
  • First Look

New Research and Ideas, June 12, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=52111 Learning to Become a Taste Expert By: Latour, Kathryn A., and John A. Deighton Abstract—Evidence suggests that consumers... View Details
Keywords: Dina Gerdeman
  • 22 May 2012
  • First Look

First Look: May 22

Carliss Baldwin, and John Rusnak Publication:In Design Structure Matrix Methods and Applications, edited by S.D. Eppinger and T.R. Browning. The MIT Press, forthcoming Abstract An abstract is unavailable at... View Details
Keywords: Sean Silverthorne
  • 31 Jul 2007
  • First Look

First Look: July 31, 2007

driving force of capitalism. Described by John Kenneth Galbraith as "the most sophisticated conservative" of the twentieth century, Schumpeter made his mark as the prophet of incessant change. His... View Details
Keywords: Martha Lagace
  • 19 Jul 2011
  • First Look

First Look: July 19

claims about the benefits of broader operational scope. The performance benefits of focus are typically attributed to reduced complexity, lower uncertainty, and the development of specialized expertise, while the benefits of greater breadth are linked to the economies... View Details
Keywords: Sean Silverthorne
  • 13 Oct 2010
  • First Look

First Look: October 13, 2010

  PublicationsBuy-In: Saving Your Good Idea from Getting Shot Down Authors:John P. Kotter and Lorne A. Whitehead Publication:Harvard Business Press, 2010 Abstract You've got a good idea. You know it could make a crucial difference for... View Details
Keywords: Sean Silverthorne
  • 11 Dec 2012
  • First Look

First Look: Dec. 11

Back, Moving Forward: A Review of Group and Team-Based Research, edited by Margaret A. Neale and Elizabeth A. Mannix, 359-381. Emerald Group Publishing, 2012 Abstract... View Details
Keywords: Sean Silverthorne
  • June 7, 2016
  • Comment

Can Brand Trump Win a Presidency?

By: John A. Quelch
In the marketplace, Brand Trump is authentic. It stands for aspiration and success, but more the ostentatious and flashy success that appeals to the newly wealthy, the entrepreneur, the outsider. For these consumers, brand Trump clearly delivers; Trump hotels, and... View Details
Keywords: Brand; Umbrella Brands; Political Brands; Political Campaigns; Successful Brands; Personal Brand; Demographics; History; Information; Innovation and Invention; Leadership; Management; Marketing; Outcome or Result; Problems and Challenges; Strategy; Value; Public Administration Industry; Public Relations Industry; United States
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  • 18 Oct 2011
  • First Look

First Look: October 18

Funds at Vanguard (A) Robert C. Pozen and Steven VickersHarvard Business School Case 311-134 Vanguard Group management, led by CEO John Brennan, was considering whether to launch exchange-traded funds (ETFs)... View Details
Keywords: Sean Silverthorne
  • June 2007
  • Article

Which Levers Boost ROI?

By: Margeaux Cvar and John A. Quelch
The article refers to ROI, or return on investment, and focuses on a rational strategy for financial markets that uses outside industry comparisons. The first step is to identify parallel businesses that have similar characteristics such as growth, capital, and market... View Details
Keywords: Mathematical Methods; Financial Markets; Investment Return
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  • October 2013 (Revised June 2014)
  • Case

Demarketing Soda in New York City

By: John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop and Christine Snively
In 2013, New York City Mayor Michael Bloomberg tried and failed to institute a ban on serving sizes of large sugary beverages. Obesity posed a large public health risk to the city. Mayor Bloomberg's proposed ban was one of many attempts to combat the rising threat of... View Details
Keywords: Soda; Public Health; Business And Public Policy; Obesity; Business and Government Relations; Public Sector; Strategy; Marketing Strategy; Marketing; Health; City; Food and Beverage Industry; New York (city, NY)
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  • 11 May 2010
  • First Look

First Look: May 11

Invention of Data Privacy in the United States and France Author:J. Gunnar Trumbull Publication:In The Voice of the Citizen Consumer, edited by K. Bruckweh. Cambridge: Cambridge University Press, 2010 An abstract is unavailable at this... View Details
Keywords: Martha Lagace