Publications

Educators

May 16, 2016
Article

Food Safety Economics: The Cost of a Sick Customer

By: Dina Gerdeman and John A. Quelch

Chipotle Mexican Grill’s ongoing struggle to win customers back months after a contaminated food crisis highlights the challenges companies face with keeping food safe.

Chipotle has seen its shares tumble and recently reported its first-ever quarterly loss... View Details

01 Dec 2018
News

Innovation Outside the Boundaries

the way of solving problems across today’s interconnected organizations,” observes Thiry. “The knowledge sharing happening more and more between HBS and other Harvard schools is extremely important.” O’Leary calls the new joint MS/MBA degree program at HBS and the... View Details

January 2008
Case

Lenovo: Building A Global Brand (Multimedia case)

By: John A. Quelch and Carin-Isabel Knoop

Announced in December 2004, the $1.75 billion acquisition of IBM's PC division by Lenovo, China's largest PC maker, made headlines around the world. A relative upstart in the business, Lenovo acquired the division of IBM that invented the PC in 1981. While Lenovo was... View Details

Keywords: Marketing Strategy; Multinational Firms and Management; Information Infrastructure; Global Strategy; Acquisition; Brands and Branding; Manufacturing Industry; Computer Industry; China

Educators

Web

Technology & Operations Management Awards & Honors - Faculty & Research

Toffel : Winner of the 2019 California Management Review Best Article Award for his article with Thomas Lyon, Magali A. Delmas, John W. Maxwell, Pratima Bansal, Mireille Chiroleu-Assouline, Patricia Crifo,... View Details

September 2013 (Revised June 2014)
Supplement

Rana Plaza: Workplace Safety in Bangladesh (B)

By: John A. Quelch and Margaret L. Rodriguez

In the aftermath of the Rana Plaza building collapse, a group of international retailers and labor unions partnered to create a proposal for more stringent inspections and enforcement of safety standards in Bangladesh garment factories. The proposal was met by... View Details

Keywords: Retail Trade; Corporate Social Responsibility; Apparel; Bangladesh; Worker Safety; Government And Business; International Business; Apparel and Accessories Industry; Bangladesh

22 Mar 2011
First Look

First Look: March 22

and overly restricting access to credit and consumer choice. Nicolas Retsinas, Eric Belsky, and their colleagues aim to stimulate debate based on analysis of the opportunities and challenges presented by the various components of global... View Details

Keywords: Sean Silverthorne

Web

2022 Reunion Presentations - Alumni

Professor Laura Alfaro + More Info – Less Info Fueled by a series of recent political events and actors, anti-globalization has been growing. From the rise of political platforms pinning blame on openness to imports and immigration to the... View Details

May 20, 2016
Comment

World Health Organization Lacks Leadership to Combat Pandemics

By: John A. Quelch

When it comes to emergency preparedness for pandemics, the World Health Organization is falling short. It has not provided prompt and clear leadership to the world in combating either the Ebola or Zika viruses. Its leadership has been low energy, its representatives... View Details

08 Aug 2017
First Look

First Look at Research and Ideas, August 8, 2017

subsumed by the other three. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53024 August 2017 Obstetrics & Gynecology Relationship Between Labor and Delivery Unit Management Practices and Maternal Outcomes By:... View Details

Keywords: Sean Silverthorne

29 Mar 2016
First Look

March 29, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=50648 2016 New York: Oxford University Press Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business By: Quelch, John A.... View Details

Keywords: Sean Silverthorne

Web

Organizational Behavior Awards & Honors - Faculty & Research

Resource Executive and the HR Technology Conference in 2020. Linda A. Hill : Awarded #5 in the Top 20 MIT Sloan Management Review articles of 2020 for "Being the Agile Boss" (Fall 2020). Summer R. Jackson : Selected for the 2020 OB... View Details

14 Dec 2010
First Look

First Look: Dec. 14

addresses a decision to replace salesmen netbook PCs with iPhones, including converting the company's sales and customer applications to the iPhone platform. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/911413-PDF-ENG Hikma Pharmaceuticals (B) View Details

Keywords: Sean Silverthorne

2007
Working Paper

Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers

By: John A. Deighton and Leora Kornfeld

The digital interactive transformation in marketing is not unfolding, as many thought it would, on the model of direct marketing. That model anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into... View Details

Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Internet and the Web

14 Apr 2015
First Look

First Look: April 14

https://cb.hbsp.harvard.edu/cbmp/product/415066-PDF-ENG Harvard Business School Case 815-088 John D. Rockefeller: The Richest Man in the World By the late nineteenth century, scale and managerial hierarchies... View Details

Keywords: Sean Silverthorne

November 2013
Article

Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping

By: Jill Avery, Thomas Steenburgh, John A. Deighton and Mary Caravella

Buying a product has never been easier. Consumers can shop online, over the phone or via mail order, from home or on the go, and if they want to experience touch and feel, they can also visit a "real" store. Often, one and the same retailer offers several of these... View Details

Keywords: Channel Management; Retailing; Marketing; Marketing Channels; Marketing Strategy; E-commerce; Retail Industry; United States

Find at Harvard

26 Jan 2016
First Look

January 26, 2016

core markets, while also winning in new domains. Clayton M. Christensen has been pessimistic about whether established companies can prevail in the face of disruption. Charles A. O'Reilly III and Michael L. Tushman have a contrasting... View Details

Keywords: Sean Silverthorne

03 Jul 2018
First Look

New Research and Ideas, July 3, 2018

and the normative orientation of medical professionals. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54600 Summer 2018 California Management Review CSR Needs CPR: Corporate Sustainability and Politics By: Lyon, Thomas, Magali View Details

Keywords: Dina Gerdeman

18 Oct 2011
First Look

First Look: October 18

Funds at Vanguard (A) Robert C. Pozen and Steven VickersHarvard Business School Case 311-134 Vanguard Group management, led by CEO John Brennan, was considering whether to launch exchange-traded funds (ETFs)... View Details

Keywords: Sean Silverthorne

October 2008
Class Lecture

Marketing as Competitive Advantage: Fundamentals

By: Das Narayandas, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu and Marta Wosinska

Marketing as Competitive Advantage: Fundamentals will help today's business executives and tomorrow's business leaders understand the key elements of a successful marketing strategy. The multimedia resource includes video lectures by Harvard Business School faculty,... View Details

Keywords: Customers; Framework; Marketing Strategy; Product Positioning; Planning; Competitive Advantage; Segmentation